Frequently Asked Questions

For any reason you may want to contact us, please use the in-app chat or write us an email at hello@audiogo.com. Looking forward to hearing from you :)...

For any reason you may want to cancel your AudioGO account, please reach to us at hello@audiogo.com and a representative will be happy to ...

Yes, as long as you use the same email address linked to your Facebook or Google account.

You can sign up by entering your name, email address and password, or you can use single sign-on through Google or Facebook.

Audio advertising is a marketing strategy that involves creating and distributing promotional audio content across streaming platforms such as Spotify, Pandora, SiriusXM, iHeartRadio, and SoundClou...

Programmatic advertising is the automated buying and selling of digital ad space using technology and data-driven decisions rather than manual processes. For audio advertising specifically, this me...

Direct response marketing is an advertising strategy designed to elicit an immediate action or response from the audience. In audio advertising specifically, this means: Clear ...

AudioGO is an audio advertising platform for small businesses and agencies that empowers promoting your product or service to music and podcast listeners

With AudioGO you can get started in minutes by signing up online. Creating an account is free, and campaign spend starts with low budgets.

To activate your account, we need to validate your email address. We do this by sending you a unique code which needs to be confirmed

For optimal account security, we advise using passwords that are longer than 8 characters and include a combination of uppercase and lowercase letters, at least one digit, and one special character. This ensures a robust password that enhances your account's safety.

If you happen to forget your password, simply click the 'Forgot password' link on the AudioGO log in pa...

Make sure you select from the drop down menu one or more industries most representative to your business

In order to maintain the highest quality experience for our streaming listeners, we require all advertisers on AudioGO to strictly observe the following guidelines: General Content R...

Currently AudioGO is available to businesses established within the US and Canada

Of course! We're always on the lookout for like-minded businesses and organizations to team up with! You can inquire with our Partnerships team

It depends on if our publishers will allow it. So we ask that all cannabis and CBD advertisers submit their ad, or ad script, by contactin...

No, unfortunately at this time, AudioGO does not allow users to change the email address associated with an account. We recommend creating a new account if you are looking to use a new email....

Yes, you can! Check out the User Management section in our FAQs for more details.

Yes. If you want to see your current account balance, just navigate to ‘Payment details’ from your user menu and locate the ‘Amount Owed’ widget. This will show you how much your campaigns co...

Even if your campaign has ended, your account may still have a pending balance that will be charged at the end of the month. You can see your current pending balance in the ‘Amount Owned’ wid...

If you just want to see how much your campaigns spent last month, simply navigate to 'Billing details' from your user menu and locate the 'Last Month Spend' widget. For a full accounting of your...

The first payment threshold will start at $100. Once you make a successful payment at that threshold, it will automatically increase to $250. After a successful payment at that threshold, it will i...

You can pay for your ads with either a credit or debit card. We accept the following credit cards: Visa American Express Mastercard Discover JCB

The minimum spend requirement for an AudioGO campaign is $250 USD or $300 CAD. Like most other adtech platforms, you can also start, stop, and edit your campaigns as you wish.

AudioGO offers dynamic pricing with budgets starting from $250 /$300 CAD per campaign. Dynamic Pricing is AudioGO’s adaptive bid-based pricing model that optimi...

AudioGO will charge your credit card each time you hit your billing threshold across all running campaigns and / or at the end of each month. The default threshold is $250 USD/$300 CAD

No, you just need to enter your credit card once in the payment methods section of your AudioGO dashboard. And every cam...

At this time, you can't add multiple credit cards to your AudioGO account. Though you are welcome to change yo...

As I'm sure you may already know, an automatic charge is triggered for every $250 USD/$300 CAD...

We do offer invoicing as a payment method but have a minimum spend requirement. To request more information on our invoicing solution, please

To change your payment method: Please login to your AudioGO account. Navigate to the top right-hand corner of your screen and you'll find a dropdown menu where your username...

Payment methods can be deleted when (cumulatively): There are no active or running campaigns There is no outstanding balance to be paid The last completed campaign is...

An advertising credit coupon can be easily redeemed within AudioGO by navigating to your billing details page

At this time, you can purchase AudioGO ads with US and Canadian dollars.

For a full accounting of your charges on AudioGO, please visit your 'Payment History.' It can be found in the 'Payment Methods' page from the user menu in the far-right c...

Here's how to download your AudioGO charges into a PDF

You can understand the preferences of your target audience by analyzing the distribution of ads on podcast shows. To make sure your ads run on shows that are appropriate for your brand, you can fur...

Brand Suitability is a cutting-edge podcast contextual targeting capability, implemented in partnership with Comscore, that enables advertisers to fend off specific content by delving into context ...

Each new podcast episode registered on our platform gets transcribed and analyzed by leveraging our brand safety partners methodology compliant with the Global Alliance for Responsible Media (GARM)...

AudioGO offers 14 segments for you to choose from based on your brand’s unique needs: Adult Sexual Explici...

Depending on what you choose for each segment, the associated content is either included or excluded from the accessible inventory, as outlined below:

There are two different risk levels available for each problematic segment: Standard

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below: gender; male or female age group; 18 to 24, 25 to 34, 35 ...

Yes, you can! To advertise on podcasts, it's just a matter of following these three simple steps:

Our behavioral targeting feature - which is only available for streaming campaigns - is a catalog of listener segments that are organized around the following 350 interests and user statuses: <...

In partnership with Comscore, Predictive Audiences is an industry-first, cookie-free, ...

Ad Position Targeting allows advertisers to choose any combination of pre, mid, and/or post-roll inventory to determine their ad placements within podcasts. We strongly advise using...

You can target the location of listeners on AudioGO by using any of the below options: DMA: Designated Market Area, is really just industry-speak for a media market.<...

Pick music that matches your brand, your message, and your audience with AudioGO. Ads that are personalized to your listeners’ music preferences are especially effective at driving up engagements.<...

AudioGO works with Spanish language publishers including Entravision, allowing you to run Spanish audio ads to Spanish speaking listeners.

For targeting Canadian zip codes, we only accept the first 3 digits. For example, if you were to enter T3R 001; T3R002; T3S 003; T3S004, our system will only recognize the regions correspondi...

You can upload a list of postal codes separated by comma, semicolon, or new line

Uploading a list of zip codes to your campaign is as easy as copying a list of postal codes you have at hand using a very user friendly UI

Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through

Specify when your campaign should automatically start and end

To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling

Retargeting listeners with display ads will showcase your image banners to listeners that have been previously exposed to your audio ad while browsing websites and apps at a later time

Yes, AudioGO does accept political ads, but they are highly regulated and not all publishers allow them on their platforms. Political ads are not allowed to contain any hate speech or violence. If ...

To ensure the best listener experience, and that your message fits the podcast environment, AudioGO ads are subject to the specific guidelines listed below:

Yes, inside the Campaign Dashboard, you can see the Player Breakdown. It contains the distribution of ads played on top 10 platforms, such as iOS Applications, Pandora, Spotify, Third-party Android...

On the new campaign page, you’ll be able to notice some pre-filled values, such as the campaign name (based on advertiser selection & current date), start and end dates (immediate start & r...

Based on the selected primary campaign objective, the platform recommends the best audio ad strategies, placements, and targeting options to achieve that specific goal. Here are the availabl...

Brand awareness refers to the strategy of using audio-based media to increase the recognition and familiarity of a brand among its target audience. This concept focuses on emb...

Brand reach refers to the total number of unique listeners exposed to your brand's message. The goal is to spread awareness of your brand to as wide and diverse an audience as...

Website traffic refers to the strategy of using audio ads to drive listeners towards a specific webpage or online platform associated with a brand, product, or service. This approach aims to conver...

The conversion goal relates to the desired action that you want listeners to take after hearing your ad. This action could range from making a purchase, signing up for a ...

In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digi...

Through AudioGO's Campaign Goals, you can choose a primary campaign objective beyond traditional metrics, such as demographics or number of impressions, so the platform can recommend the most effec...

With Goal-Based Buying, you can plan and execute campaigns in a more intuitive and strategic manner. Directly aligning your campaigns with your goals ensures better ROI, more effective ad spending,...

When switching goals, the targeting will reset, the start date will default to the current date, the duration will be set to two weeks, the default budget will be $1,000, and the newly chosen goal ...

Yes. You can override all campaign settings available in the user interface.

Yes, the default budget is $1,000. Depending on your campaign and goal settings, it may increase, but you can re-adjust it manually.

No, the goals are the same. However, due to the specifics of Podcasts, there are some minor differences in the Website Traffic and Conversions goals ( i.e. lack of a companion banner). In the case ...

Yes, you can use up to three audio creatives per campaign, to assess which one resonates better with your audience. Reduce ad fatigue and keep your listeners engaged by using multiple creatives tha...

No, currently we do not offer support for running different banners associated with each audio creative. You are limited to the default amount of companion banners that will run across all your ads...

No, you cannot mix different language ads in a single campaign; the language chosen for the first ad sets the language for the entire campaign.

Banners are included in the audio ads preview slider, however, unlike streaming campaigns, second-screen banners for podcast campaigns are not visible during audio ad playback.

The new dashboard offers an account-level overview of campaign performance and spending, showcasing top-performing inventory, under-pacing campaigns, and key metrics for the whole account or select...

If you have active campaigns, you’ll be directed here upon login. Otherwise, you’ll be guided to the Campaign Creation page.

If no data is displayed, it could be due to one of the following reasons: The selected time interval (top-right corner) may not include active campaigns. Try adjusting t...

Currently, our streaming publisher partners include Pandora, iHeartRadio...

Currently, our Canadian publisher partners include TuneIn, Audiomack, Corus, Stingray Music, idobi, and Sonos Radio.

You are not able to select a single publisher at this time. But if you select music genre targeting, most of your impressions will appear on Pandora or SoundCloud, both of whom specialize in...

Ads running on AudioGO need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation

The number of impressions and unique listeners you reach depend on the budget and targeting criteria you set in your campaign. We do provide a forecast of your audience reach in the set up p...

Audience Guide is AudioGO's inventory forecasting tool which uses past info to predict available inventory for your campaigns

When creating new campaigns, AudioGO’s Audience Guide feature may prompt you with recommendations about sizing your audience to match your budget or the other way around. While these are only sugge...

When creating new campaigns in AudioGO, it's important to recognize when your targeting is too narrow, limiting your audience reach. The

AudioGO accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)

You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions

You can select your campaign start and end dates when setting up your audio campaign. You can also pause or stop t...

Day parting allows you to select the hours of the day your ad will play to listeners in their local time. To use day parting, click on the 'Do you want to enable day parting?' option in t...

The destination URL is the complete web address of your landing page for listeners that click on your banners

The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner. CTR is calculated by dividing the total number of clicks from your display banners by the ...

LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing

Yes, you sure can! To download your AudioGO campaign reporting into a sleek PDF file, simply hit the 'Export Report' link at the top right of the Campaign Report page. Now, with just a click, you c...

Total clicks is an aggregate value of the number of clicks all your banner ads have cumulatively recorded as part of your campaign

In your Campaign Report page is a graphical view of your ad's impression distribution by publisher, show (podcast only) and player. That way you can see exactly where your...

To download reports data as CSV, simply click the download icon next to each report title on your reporting dashboard

We extended the lookback window to one year, enabling you to analyze historical campaign data up to one year old. This allows for a more comprehensive understanding of historical campaign performan...

Podcast shows not included in the top 10 are grouped under the 'Others' category. Should you want to see more shows, click the download icon next to the graph title to export the top 100 shows in C...

It displays your campaign’s distribution of ad plays across the top 10 podcast shows.

‘Unknown’ is the category that encompasses all the shows for which publishers haven't offered transparency. As more publishers enable show transparency, our reporting becomes more precise.

In Advanced reporting you can generate a report and add the new Ad dimension as a split to your report. Simply navigate to the Reporting section and create a new r...

This section provides detailed breakdowns for various dimensions like Ads, Age, Gender, Location (States, Regions, Cities, etc.), Devices, Inventory, Pla...

The data displayed in the Insights breakdown can go back nine months, while the downloaded CSVs can keep the data for three years.

For campaigns lasting longer than 100 days, reporting will be provided on a weekly basis.

For streaming and podcast campaigns, the dedicated dimensions include: Behavioral (Streaming) Show Name (Podcast) Predict...

Understanding Click Discrepancies It’s common to see differences between AudioGO reporting and third-party tools like Google Analytics due to variatio...

Each user gets a personalized reporting dashboard that displays the following metrics in real-time: Campaign Metric...

Aside from the regular reports in your campaign dashboard, our advanced ‘Reporting’ tab has even more data for easy managing. There you'll find additional metrics and breakdowns of your campaign pe...

In order to create a scheduled report, please visit the 'Reporting' tab in the top navbar menu > and click the green 'Create new report' button.

When creating a scheduled report you can select between the following options: Daily – totals Your report will be sent to you daily starting with the first dat...

Be sure to check the campaign period and select your report data interval to be the included in the campaign run interval.

The genre and behavioral targeting breakdowns are only available for campaigns that have used this targeting type on campaign setup. If a campaign was setup without that specific targeting, your re...

Unfortunately for some users we can’t identify the exact corresponding zip code. In this case, all add deliveries will be grouped under an 'Unknown' label.

Because we host a number of different music streaming and digital radio publishers, for your convenience, we only dis...

Because we host a number of different podcast publishers, for your convenience, we only display your campaign's top 8 pu...

Audio ads you request from AudioGO are produced within a maximum of two business days. We also notify you in-app and via email when your ad is ready to be reviewed

Your ad preview can be shared with collaborators by clicking the "Share Preview Link" from the Preview Ad window

As a catalyst for efficiency and innovation, Synthetic Voice facilitates seamless entry into the audio space and democratizes audio advertising, welcoming brands that haven't ventured yet into audi...

No, due to legal considerations, your own background tracks cannot be uploaded.

Numbers are read based on context, however, you can clarify the type of number, such as reference, dollar amount, year, or phone number, by appropriate formatting: Reference nu...

AudioGO Synthetic Voice is a free-of-charge creative production self-service that leverages the latest text-to-speech technology to effortlessly generate audio creatives in seconds, complementing e...

When it comes to creating an ad inside your new campaign, click on the ‘Request creative’ button, and choose Synthetic Voice in the contextual-side panel. You can then input your script, choose you...

A streaming campaign allows you to select a background track in addition to the voiceover as opposed to a podcast campaign, which only supports voiceovers.

The maximum script size is 75 words or the equivalent of 30 seconds of generated audio. If exceeded, a pop-up error message will indicate to adjust the script size.

Should the generated audio be larger than 30 seconds, switch to a faster voice type or reduce the script size.

No, due to legal considerations, ads cannot be downloaded.

Currently, English is the only supported language, with 14 voice types available. Using a promotional style, these voices are energetic, enthusiastic, and persuasive, with a faster pace to create a...

The following 27 background tracks are currently available: (Classical) Lucky Pets (Classical) Figure It Out (Classical) ...

Use quotation marks (" ") around the words or phrases you want to emphasize. This helps guide the Synthetic Voice in shaping the emphasis of your sentence. E.g.: Are "...

Enclose the correct syllable in quotation marks to guide the Synthetic Voice in emphasizing it. E.g.: “pro”duce.

To mimic natural pauses, use commas(,), periods(.), or ellipses ─ sets of three periods ( . . . ): Commas create subtle pauses, enhancing predictability.

Add an ellipse (...) or a combination of punctuation marks (".,.,.,.") at the end of a sentence. After the period at the end of the sentence, press return or enter a few times to increase the pause...

Spell acronyms phonetically for word-like pronunciation. E.g.: ASAP → eigh-sap For individual letters, use spaces, or dashes. If you want an acrony...

Yes, a default name will be set at upload or approval, but you always have the option to rename it afterwards.

Yes, you can request multiple ads and they will be inserted in the campaign.

AudioGO gives you the option to request the creation of professional quality audio ads at very affordable rates

If you're unhappy with the audio ad we created for you, you can request a revision by submitting a form in the original email you received with the ad.

Of course! But I'm afraid we don't offer writing services for our advertisers at the moment. We're still more than happy to offer edits and suggestions if needed.

You sure can! We just ask that you provide a license or some form of written consent from the rights holder beforehand.

Though we do support Spanish ads, I'm afraid we don't offer translation services at this time. So if you do want a Spanish-language ad created, we just ask that you please submit in...

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

Campaign budget is distributed evenly across the campaign duration

AudioGO podcast ads will run on the Spotify player if a listener you're targeting listens to a show in our vast network of podc...

Like most adtech platforms, you too have the ability to edit campaigns at any time along the way with AudioGO. Just find the ad campaign you wish to edit and click 'Edit Campaign.' You wi...

If you wish to stop or pause a live ad campaign, simply: Visit your dashboard, or click 'My dashboard' In the left side of that view, you'll find a green toggle next to where ...

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

Account owners can assign multiple users with any of the following three permissions: full-access, edit or view. Permission-type determines the level of access to an account's ...

To start adding users to your AudioGO account, click your username in the top-right corner of

You can remove the access rights of any user from your AudioGO account ONLY if you are the account owner or a full access member. To do so, visit the User Management screen from your dashboa...

To edit user permissions, visit the User Management screen from your dashboard's username menu > click on the three dots button next to the user whose access you want changed > select “Edit p...

Unfortunately, you can NOT invite an email address to access multiple AudioGO accounts at this moment. Instead, we suggest you create different email aliases for that one user.

Learn if account administrators can reset user passwords on AudioGO.

The account contact email is the address we send all our notifications to. Team members won’t receive any of the notifications that are sent to an account contact. By default, the account contact e...

AudioPixel per Advertiser is a new approach that allows advertisers to manage their conversion tracking pixels at the advertiser level rather than the campaign level. Instead of requiring a unique ...

You can only delete pixels not associated with any campaigns

Agency customers will be able to manage pixels via the advertiser screen. Advertisers will have a settings panel to edit details and manage...

Existing pixels will no longer be supported. They will continue to record data for any active campaigns, but for new campaigns, you’ll need to replace them with the new advertiser-level pixels.

A maximum of 5 pixels can be assigned per campaign.

Yes, you can associate or remove pixels from a campaign at any time. Removing a pixel only removes the association, not the pixel itself.

Only users with Edit, Full, or Agency Admin permissions can create or update pixels and advertiser settings.

If you use Google Tag Manager (GTM) to manage your website tags, you can easily install the AudioGO Pixel without modifying your website code directly. Here’s a step-by-step guide ...

If you want to fire the pixel only on a conversion or confirmation page, follow the steps below: Repeat Steps 1–5 Above to create ...

A tracking pixel is a URL used to track ad impressions. Tracking pixels enable you to collect information about user behavior, which helps you to make informed decisions and improve your online and...

A User-Agent (UA) is an alphanumeric string passed in HTTP headers that identifies the software and hardware of the device making a web request, allowing for decisions ranging from simple segmentat...

Depending on the ad delivery method (server-side or client-side), discrepancies may arise in reporting. While client-side delivery generally supports seamless 3rd party tracking, some gaps may occu...

Once you get your third-party impression tracking URLs from the tracking vendor of your choice, you can simply add it to your ad. You can include multiple URLs for the same ad, separated by a line—...

Discover what constitutes a conversion in the realm of audio advertising.

This feature is available for Agency accounts only. To request an agency account please email hello@audiogo.com.

For server-side reporting, the publisher player requests an audio stream from the AdsWizz streaming server. The server sends audio content with inserted ads to the player and then sends an impressi...

AdsWizz macros in a URL are placeholders that AudioGO replaces with specific parameter values from an ad request to dynamically assign values before calling the URL. Here are the macros used for im...

The AudioGO Pixel is a snippet of HTML code that's added to your website to track and measure conversions<...

This version of the AudioGO Pixel specifically tracks total and unique visits to a website or webpage after a person listens to an audio ad (conversion), whether that is by clicking the companion b...

We recommend adding the pixel to the website or webpage that you are promoting in your audio ad campaign. This can be a home page or a specific landing page that you would like the listeners of you...

You can enable the AudioGO Pixel without including Display Retargeting by selecting the Conversion Tracking option at the bottom of your campaign setup page. Click the 'Generate' button to setup yo...

How do I install the AudioGO Pixel on my website? The AudioG...

Currently you can track total conversions or website/webpage visits, which may include the same person clicking on multiple pages on your website or webpage. As well as Unique Conversions which wou...

To check if the AudioGO Pixel was installed correctly and is working properly, here’s what you'll need to do: 1. Open the developer tools on your web browser (Ctrl+Shift+I o...

You can add the AudioGO pixel to your Wix website by following the steps below: Get your AudioGO pixel code from the campaign window by pushing ...

To use the pixel on a Shopify site please do the following:

Yes, we've introduced a new toggle to identify agency customers during the signup process. This toggle automatically enables agency-level features and sets your IAB category for advertising.

Please contact us via email or live chat to request a manual activation and we would be happy to get you upgraded.

Once you’ve upgraded to an agency account, you’ll see a new ‘Advertisers’ link in the top-left menu, next to ‘Reporting’. In the ‘Advertisers’ management page, click the ‘Add new advertiser’ button...

Yes, with the user management feature you can invite advertisers to view, edit, or have full access over their account. To ...

Create a new campaign like you normally do, by going to ‘My dashboard’ and clicking on the ‘Create new campaign’ button. In the campaign details, you can now select the previously defined advertise...

In your dashboard you can filter the campaigns for a specific advertiser by using the new ‘Advertiser’ dropdown list, next to the ‘Filter by date’ option. You can see the campaigns for all advertis...

In the ‘Reporting’ page, click the ‘Create new report’ button and select the specific advertiser from the new ‘For Which Advertiser’ dropdown list. Should you want to see the reports you crea...

Yes. You can filter by the advertiser name.

Yes, you can define different payment cards for advertisers. Should you want advertisers to manage their payment options, you need to invite them to co-own their AudioGo accounts by assigning them ...

Yes, you can invite a new user and assign one of the following permissions: ‘Agency Owner’ – if you want the new user to manage all advertisers; ...

Yes! Most of the shows in our network are available on the Apple Podcast player. Meaning your podcast ad can and most likely will run on the Apple Podcast player. You can view the break down of impres...

AudioGO has partnered with the top podcast publishers in the US and Canada, including SiriusXM Podcast Network, Stitcher, Team Coco, NBC, OWN, Freako...

Yes, Dynamic Pricing is now available across all streaming and podcast advertising campaigns on AudioGO created after January 29, 2025.

No, the maximum CPM is pre-set by AudioGO’s campaign builder, however, the effective CPM is visible for each campaign in My Dashboard.

Dynamic Pricing ensures that your campaign budget is used as efficiently as possible, delivering superior outcomes with no additional spend

Advertisers who tested Dynamic Pricing during beta reported a 20-25% increase in targeted audience impressions for the same budget. This means you can achieve greater reach and impact without increasi...

AudioGO uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives and t...

With Dynamic Pricing, forecasting provides an estimate of the potential audience reach, impressions, and outcomes based on your campaign settings. The system uses historical data, audience behavior...

Dynamic Pricing is AudioGO’s new adaptive bid-based pricing model that optimizes ad spend, securing the most relevant audience impressions at the lowest cost, while aligning with campaign goals such a...

Our system is designed to optimize your campaign for success. However, if you feel your campaign isn’t meeting its goals, our support team is available to help you adjust targeting or refine your appr...