What does this 'Podcast Audience Network' mean in my publisher reporting?
Because we host a number of different podcast publishers, for your convenience, we only display your campaign's top 8 publishers by name. The rest is bundled into the Podcast Network Audience.
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What kind of reporting do I get?
Each user gets a personalized
How do you calculate CTR?
The CTR (click-through-rate) represents the percentage of listeners who clicked on a display bann...
How do you calculate LTR?
LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing
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