Audio Advertising for Insurance Agents & Agencies

Target Prospects in Your Licensed Markets

Reach people by state, county, city, or zip code, so your ads run only where you can write policies.

Reach People When Coverage Is on Their Mind

Target by age, income, interests, and 1000+ audience attributes, from homeowners to families to small-business owners.

Start With a $250 Budget

Test one zip code or one line of business, then scale what works.

Farmer's Insurance

Performance

4,857 Impressions

2,059 Unique Listeners

0 Clicks

Targeting

Males and females aged 18+

County: Wharton, TX; Katy, TX. Sealy, TX. Wallis, TX. Brookshire, TX. Columbus, TX. Rosenberg, TX. Richmond, TX. Bellville, TX. East Bernard, TX. El Campo, TX. Needville, TX.

Farmer's Insurance Paid ad

0:00 0:30

H&R Block

Performance

13,893 Impressions

3,741 Unique Listeners

101 Clicks

Targeting

Males and females aged 18+

Smart Speaker, Phone, Tablet, and Desktop

4 Zip Codes in Montrose, CO.

H&R Block Paid ad

0:00 0:30

St. Mary's Bank

Performance

278,002 Impressions

117,382 Unique Listeners

277 Clicks

Targeting

Males and females between the ages of 25 and 64

Mobile and tablets, PCs and laptops, and smart speakers.

30 Zip Codes in New Hampshire

St. Mary's Bank Paid ad

0:00 0:30

Fulda Area Credit Union

Performance

13,920 Impressions

3,221 Unique Listeners

5 Clicks

Targeting

Males and females between the ages of 18 and 44

Mobile and tablets, PCs and laptops, and smart speakers.

Cottonwood, MN. Nobles, MN. Jackson, MN. Murray, MN.

Fulda Area Credit Union Paid ad

0:00 0:30

Discover more about our creative services

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across 7 categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

White-Collar Professionals 183M Military Veterans 169M Blue-Collar Workers 149M Government Employees 138M Educators 134M C-Suite Executives 132M HR Professionals 125M Army Personnel 120M + Lifestyle, Occupation & hundreds more segments

Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments

Dating 77M Commuters 52M Vegetarians 40M Empty Nesters 1.5M + Lifestyle, Occupation & hundreds more segments

Income (HHI) - $60K+ 142M Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M + Lifestyle, Occupation & hundreds more segments

Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments

Browse all segments

Listeners - AudioGo vs Radio

AudioGo

28.3%

Contemporary Hit Radio

6.6%

Country Radio

12.1%

Urban Radio

10%

Adult Contemporary Radio

3.5%

AudioGo

30.9%

Contemporary Hit Radio

9.1%

Country Radio

12%

Urban Radio

9.7%

Adult Contemporary Radio

6.1%

AudioGo

27.2%

Contemporary Hit Radio

11.3%

Country Radio

10.5%

Urban Radio

Adult Contemporary Radio

9.8%

AudioGo

28.1%

Contemporary Hit Radio

9.8%

Country Radio

11.7%

Urban Radio

10%

Adult Contemporary Radio

AudioGo

26.9%

Contemporary Hit Radio

9.8%

Country Radio

10.4%

Urban Radio

9.7%

Adult Contemporary Radio

5.8%

AudioGo

26.2%

Contemporary Hit Radio

9.4%

Country Radio

10.5%

Urban Radio

7.7%

Adult Contemporary Radio

9.4%

AudioGo

26.8%

Contemporary Hit Radio

9.1%

Country Radio

12.1%

Urban Radio

9.8%

Adult Contemporary Radio

5.5%

AudioGo

Contemporary Hit Radio

Country Radio

Urban Radio

Adult Contemporary Radio

Source: MRI-Simmons, Local Market Studies, Fall 2025 (Published 06/18/2026)

Listeners - AudioGo vs Spotify

AudioGo

22.7%

Spotify

8.6%

AudioGo

23.3%

Spotify

11.7%

AudioGo

20%

Spotify

10.9%

AudioGo

21.3%

Spotify

10.9%

AudioGo

20.4%

Spotify

10.6%

AudioGo

19.6%

Spotify

10.3%

AudioGo

20.6%

Spotify

10%

AudioGo

Spotify

Source: MRI-Simmons, Local Market Studies, Fall 2025 (Published 06/18/2026)

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Streaming

Reach Prospects Before They Request a Quote

Connect with millions of streaming listeners on top publishers like Pandora, iHeartRadio and SiriusXM while they’re weighing their options.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Podcasts

Build Trust With Popular Podcasts

Insurance is a trust purchase. Put your agency next to hosts listeners already trust, so your name is familiar when they’re ready to buy coverage.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

Digital Radio

Stay Top of Mind in Your Local Market

Target listeners on local digital radio stations in your service area, and stay visible through renewal season, open enrollment and new-policy shopping.

Browse all stations

Why audio advertising?

Audio ads reach potential clients while they’re driving, at work, or running errands, moments screens can’t reach. For insurance agencies, that means your message lands with people in the states and markets you’re licensed to serve, often at a lower cost than billboards or print, backed by AudioGo’s local targeting.

Can I target prospects in the states and markets where I’m licensed?

Yes. AudioGo gives you 1,000+ targeting options, including state, county, city, and zip code, so your ads only run where you can write policies. You can narrow further by age, income, interests and more.

Can I advertise specific lines like auto, home, life, health or commercial insurance?

Yes. Run a separate campaign for each line, each with its own message, audience and budget. That also shows you which line drives the best response.

Can I track quote requests from my audio ads?

AudioGo’s real-time reporting shows impressions, listeners and clicks, and conversion tracking can connect ad exposure to actions on your site, such as quote requests.

What if I don't have my own audio ad?

If you don’t have an ad, use our creative services! Our team can craft a professional audio ad for you read by real voice actors. Or generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

How much does audio advertising cost for an insurance agency?

Campaigns on AudioGo start at a $250 minimum budget. You choose dynamic or fixed CPM, so you can test one market or line of business before you scale.

Is digital audio better than radio advertising for insurance agencies?

For most local agencies, yes. Radio reaches everyone who tunes in to a station, but digital audio lets you target prospects in your licensed area by zip code, age, income and interests. You can start with $250, track results in real time, and still reach listeners on local digital radio stations.

Have questions?

If you need help getting started or mastering audio advertising our great support center and team are here to help.

More FAQs

Audio Advertising for Insurance Agents & Agencies

100M+

70M+

$250

1000+

The Easiest Way for Insurance Agencies to Buy Audio Ads

Target Prospects in Your Licensed Markets

Reach People When Coverage Is on Their Mind

Start With a $250 Budget

Audio Ad Examples From Real Campaigns

Why Insurance Agencies Choose AudioGo

Target Local Prospects by Location, Lifestyle & Interests

Targeting Options

Audience Segments

Reach Prospects When They’re Listening

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Advertise Your Agency on Top Streaming Services, Podcasts & Radio

Reach Prospects Before They Request a Quote

Build Trust With Popular Podcasts

Stay Top of Mind in Your Local Market

Guides and Resources

Guide to Digital Audio Advertising Campaigns

Audio Campaign Optimization Tips

Synthetic Voice Ads

The AudioGo Insurance Fact Sheet

Audio Advertising FAQs