Audio Advertising for Non-Profits

Hopeful Beginnings

Performance

15,300 Impressions

10,897 Unique Listeners

Targeting

Females between the ages of 18 to 44

Mobile and tablets, PCs and laptops, and smart speakers.

7 Zip Codes in Cook, IL

Hopeful Beginnings Paid ad

0:00 0:30

LGBT Life Center

Performance

69,535 Impressions

53,274 Unique Listeners

61 Clicks

Targeting

Males aged 18+

Mobile and tablets, PCs and laptops, and smart speakers.

Norfolk-Portsmouth, VA Media Geo-Target Virginia Beach-Norfolk-Newport News, VA-NC MSA. Suffolk, VA. Chesapeake, VA. Hampton, VA.

LGBT Life Center Paid ad

0:00 0:30

DCCCA

Performance

69,473 Impressions

46,163 Unique Listeners

20 Clicks

Targeting

Males and females between the ages of 18 and 24

Mobile and tablets, PCs and laptops, and smart speakers.

Oklahoma

DCCCA Paid ad

0:00 0:30

AirQ

Performance

49,568 Impressions

38,881 Unique Listeners

355 Clicks

Targeting

Males and females aged 18+

Smart Speaker, Phone, Tablet, and Desktop.

Kansas City, MO.

Segments

Automotive - Electric Vehicles

Lifestyle - Childcare

Interest - Climate Change and Eco-Conscious

Interest - Eco-Friendly / Green Products

Interest - Hybrid cars

Natural & Organic Products

Interest - Outdoors

Business - Nonprofits & Volunteer Work

Interest - Philanthropy / Charity

Interest - Renewable / Green Energy

AirQ Paid ad

0:00 0:30

Center for Youth & Community Development

Performance

143,202 Impressions

30,026 Unique Listeners

262 Clicks

Targeting

Males and females aged 18+

19 Zip Codes in Adams, PA. 2 Zip Codes in York, PA. 1 Zip Code in Franklin, PA.

Center for Youth & Community Development Paid ad

0:00 0:30

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“We're a volunteer-based organization, so we rely heavily on the support of our community. We've explored other types of local marketing services in the past, but AudioGo suits us best by giving us an affordable option to reach the families and neighborhoods who need to hear from us the most.”

Sarah M

Pomeroy Partners

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“I am new to AudioGo, but this system has been very easy to use. I was able to create and start a new campaign in less than 10 minutes all on my own. Their blog and FAQs offered valuable suggestions to make my campaign even more successful. I look forward to using AudioGo well into the future.”

Susan M

Hopeful Beginnings

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“AudioGo is an easy and effective way for our non-profit to advertise job openings and volunteer opportunities. We love that we can target certain demographics and locations, and then track them after the campaign has finished. Definitely recommend advertising with AudioGo, it's superb!”

Megan K

Adelphoi

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across 7 categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

White-Collar Professionals 183M Military Veterans 169M Blue-Collar Workers 149M Government Employees 138M Educators 134M C-Suite Executives 132M HR Professionals 125M Army Personnel 120M + Lifestyle, Occupation & hundreds more segments

Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments

Dating 77M Commuters 52M Vegetarians 40M Empty Nesters 1.5M + Lifestyle, Occupation & hundreds more segments

Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments

Browse all segments

Listeners - AudioGo vs Radio

AudioGo

28%

Contemporary Hit Radio

11%

Country Radio

13.6%

Urban Radio

8.9%

Adult Contemporary Radio

9.7%

AudioGo

25.5%

Contemporary Hit Radio

Country Radio

8.3%

Urban Radio

5.3%

Adult Contemporary Radio

9.3%

AudioGo

30.3%

Contemporary Hit Radio

10.9%

Country Radio

12.1%

Urban Radio

8.1%

Adult Contemporary Radio

10.3%

AudioGo

30.4%

Contemporary Hit Radio

14.6%

Country Radio

10.3%

Urban Radio

15.8%

Adult Contemporary Radio

9.5%

AudioGo

29.1%

Contemporary Hit Radio

13.4%

Country Radio

9.5%

Urban Radio

10.1%

Adult Contemporary Radio

9.7%

AudioGo

31.9%

Contemporary Hit Radio

16.2%

Country Radio

12.8%

Urban Radio

9.9%

Adult Contemporary Radio

11.8%

AudioGo

31%

Contemporary Hit Radio

15.4%

Country Radio

12%

Urban Radio

10.2%

Adult Contemporary Radio

11.2%

AudioGo

Contemporary Hit Radio

Country Radio

Urban Radio

Adult Contemporary Radio

Source: MRI-Simmons Local Studies, Spring 2025 (Published 12/04/2025)

Listeners - AudioGo vs Spotify

AudioGo

19.9%

Spotify

9.8%

AudioGo

20.2%

Spotify

11.2%

AudioGo

22%

Spotify

10.7%

AudioGo

21%

Spotify

12.2%

AudioGo

20.5%

Spotify

12.1%

AudioGo

22.2%

Spotify

12.9%

AudioGo

22%

Spotify

12.9%

AudioGo

Spotify

Source: MRI-Simmons Local Studies, Spring 2025 (Published 12/04/2025)

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Streaming

Big Audience

Connect with millions of streaming listeners who care about causes and are ready to give, support, and take action.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Podcasts

Mission-Minded Listeners

Engage audiences tuned into social impact, advocacy, and cause-driven conversations.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

Digital Radio

Community Reach

Reach supporters in your community with messaging that drives awareness, donations, and event participation.

Browse all stations

Why audio advertising?

Audio advertising is highly effective because it reaches people in moments when they’re tuned in but not distracted by screens—like driving, working out, or cooking. Studies show digital audio ads boost brand recall, increase awareness, and drive online and in-store actions. With precise targeting, your message is delivered to the right audience in the right place, often at a lower cost than traditional media. Audio advertising is a powerful way to connect with your community and inspire action.

Are nonprofits allowed to advertise?

Generally yes, non-profits are allowed to advertise to raise awareness and funds for their mission, and they can use their budget for advertising expenses.

What targeting options are available?

AudioGo offers a wide range of targeting options across audience type, age, gender, time of day, location, language, genre (music and podcasts), as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.

What if I don't have my own audio ad?

If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

What is Synthetic Voice?

AudioGo Synthetic Voice is a free-of-charge creative production self-service that leverages the latest text-to-speech technology to effortlessly generate audio creatives in seconds, complementing existing services offered by professional voice actors. Unlike traditional methods, which would require re-records or expert editing if voiceovers need to be altered, it allows unlimited retakes and script rewrites without delays, giving you unprecedented control over your audio campaigns, without headaches and logistical challenges. Learn more about Synthetic Voice here.

What is the minimum spend amount?

The minimum spend requirement for an AudioGo campaign is $250 USD or $300 CAD. Like most other adtech platforms, you can also start, stop, and edit your campaigns as you wish.

How does Website Traffic work?

Website traffic refers to the strategy of using audio ads to drive listeners towards a specific webpage or online platform associated with a brand, product, or service. This approach aims to convert listeners into visitors, engaging them further with the brand beyond the initial audio encounter.

Have more questions?

If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.

More FAQs

Promote Your Non-Profit Mission Today

100M+

70M+

$250

1000+

Spread the Good Word

Local Targeting

Right Audience

Easy Self-Serve

No Audio Ad? No Problem.

Audio Advertising is Perfect for Nonprofit Marketing

Reach In-Market Interest Groups

Targeting Options

Audience Segments

Donors & Activists are Listening

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

The Biggest Streaming Network of Publishers and Podcasts

Big Audience

Mission-Minded Listeners

Community Reach

Guides and Resources

Amplify your cause and marketing with audio ads

Guide to digital audio advertising campaigns

Synthetic voice ads

Frequently asked questions