Campaign metrics
Reporting
Gain deep insights into how your ad campaign is performing.
Get a personalized reporting dashboard that displays real-time metrics
Campaign metrics
Total/daily ad spend
Budget
Start/end dates
Total/daily impressions (ad plays)
Total/daily clicks (includes retargeted display clicks)
Total/daily reach (the number of unique listeners who heard your ad)
Conversions (for users of the AudioGO pixel)
Audience metrics
Ad campaign reporting provides crucial data and analytics, offering deep insights into the performance of your advertising efforts.
In addition to the regular business reports in your campaign dashboard, our advanced reporting has even more data. Here you’ll find additional metrics and breakdowns of your campaign performance that can be scheduled and exported on a one-time or recurring basis.
Age
view your ad listeners by age group
Gender
view your ad listeners by male or female
Genre
view your ad listeners by the content they’re streaming
Behavioral segments
view your ad listeners by their interests and statuses
Location
view your ad listeners by their state, city, and zipcode
Device
view your ad listeners by the devices they stream on
Publisher
view your listeners by the app or service they heard your ad on
Podcast Show
(Podcast ads only)
view your listeners by the specific podcast show
Podcast Player
(Podcast ads only)
view your listeners by the specific podcast player (Apple iOS, Spotify, etc)
Create your audio campaign for as little as $250. No contracts, no thousand dollar commitments. With AudioGO reporting metrics, you’ll have the tools and information you need to stay on top of your campaigns, ensuring you’re always moving in the right direction.
You’ve got questions. We have answers!
Each user gets a personalized reporting dashboard that displays the following metrics in real-time:
These reporting metrics can also be exported into a PDF or CSV file for easy sharing.
For more information, please visit here.
Aside from the regular reports in your campaign dashboard, our advanced ‘Reporting’ tab has even more data for easy managing. There you'll find additional metrics and breakdowns of your campaign performance that can be exported and shared as a CSV file on a one-time or recurring basis.
When choosing to schedule a report:
Step 1: Name your report - if you don’t have one in mind, you can use the prepopulated option.
Step 2: Select recurring or one-time as your report type.
Step 3: Select the campaigns you want reporting data from. If it's for a recurring report, you can also select all eligible and future campaigns if needed.
Step 4: Select a template from the following options:
Note: each reporting template has their own set of metrics.
Step 5: Add dimensions if needed. Here you can further splice and dice your reporting metrics by:
Step 6: For recurring reports, select a start and end date for your scheduling interval that corresponds to the time you wish to receive your reports.
Step 7: Also, for recurring reports, you can choose to receive your report on either a daily basis (totals or hourly), weekly basis (totals or daily), or monthly basis (totals or daily) in the 'how would you like to receive the report?' dropdown.
Step 8: Recipient(s) - your email address will be automatically added, but you can change it or add multiple email addresses (separated by a comma).
Some additional details to keep in mind, as well:
In order to create a scheduled report, please visit the 'Reporting' tab in the top navbar menu > and click the green 'Create new report' button. Click here for instructions.
Two important things to note: you must have at least one campaign that is scheduled or running to schedule a report. And if you checked “include all future eligible campaigns”, any scheduled or running campaigns in the report schedule interval will be included in your reports.
Yes, you sure can! To download your AudioGO campaign reporting into a sleek PDF file, simply hit the 'Export Report' link at the top right of the Campaign Report page. Now, with just a click, you can share campaign performance metrics with your colleagues or clients.
Keep in mind that the exports only include the metric in the current view, so if you need additional reporting metrics exported you will have to perform the operation again on the correct, corresponding page.
If you'd rather download your report data as CSV, you can do that too by clicking the download icon near each chart.
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