Audio Ads Dictionary

Definitions and explanations of advertising industry specific terms
and concepts. With a touch of audio

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# A B C E F I L P R S U W
  • i
  • What is an impression?trending_flat

    An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to

  • l
  • What is LTR?trending_flat

    LTR or Listen Through Rate is the ratio between the number of ads listened through to the end to the number of ads played

  • r
  • What is reach?trending_flat

    Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"

  • s
  • What is the store traffic goal?trending_flat

    This goal aims to bridge the gap between the digital world of audio content and the physical retail environment, driving foot traffic to stores, which can lead to increased sales, enhanced customer engagement, and stronger brand loyalty.