Audio Ads Dictionary

Definitions and explanations of advertising industry specific terms
and concepts. With a touch of audio

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C F I L P R U
  • i
  • What is an impression?trending_flat

    An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to

  • l
  • What is LTR?trending_flat

    LTR or Listen Through Rate is the ratio between the number of ads listened through to the end to the number of ads played

  • r
  • What is reach?trending_flat

    Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"