Audio Ads Dictionary

A campaign's budget is an objective expressed as an amount given in a certain currency

Campaign spend is a real time value of the amount expressed in a given currency, that a campaign has spent so far

Companion banners are image ads that usually run alongside other advertising mediums, like audio or video

CPM (cost per mille) is cost per one thousands impressions in an advertising campaign

CTA, or Call to Action is a powerful message that encourages the visitor to take action towards a purchase or sale, like calling a phone number or initiating a checkout process

CTR or Click Through Rate represents a ratio between total clicks and eligible display impressions and is represented as a percentage

Frequency capping limits the number of times an ad can be heard by the same listener

An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to

LTR or Listen Through Rate is the ratio between the number of ads listened through to the end to the number of ads played

Pacing represents the model that is used for calculating the share of impressions required to reach a campaign goal

Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"

A unique listener represents a single user that can hear your ad once or multiple times

UTM parameters are a set of URL key, value pairs used for tracking campaign performance