Audio Ads Dictionary

Your account will be billed monthly, starting from your campaign's launch date, or each time your balance hits the payment threshold.

The billing detail email address is where you will receive all payment confirmations for this payment method

Brand awareness refers to the strategy of using audio-based media to increase the recognition and familiarity of a brand among its target audience.

The goal is to spread awareness of your brand to as wide and diverse an audience as possible, leveraging the power of sound to embed your brand's identity into the daily lives of potential customers.

A campaign's budget is an objective expressed as an amount given in a certain currency

Campaign spend is a real time value of the amount expressed in a given currency, that a campaign has spent so far

Companion banners are image ads that usually run alongside other advertising mediums, like audio or video

This goal could range from making a purchase, signing up for a newsletter, downloading an app, to any other specific outcome that aligns with your brand's marketing objectives.

CPM (cost per mille) is cost per one thousands impressions in an advertising campaign

CTA, or Call to Action is a powerful message that encourages the visitor to take action towards a purchase or sale, like calling a phone number or initiating a checkout process

CTR or Click Through Rate represents a ratio between total clicks and eligible display impressions and is represented as a percentage

eCPM represents effective cost per mille, the amount an advertiser pays per one thousand ad plays, as calculated from the base CPM and adding the data costs for the delivery

An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to

Pacing represents the model that is used for calculating the share of impressions required to reach a campaign goal

Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"

This goal aims to bridge the gap between the digital world of audio content and the physical retail environment, driving foot traffic to stores, which can lead to increased sales, enhanced customer engagement, and stronger brand loyalty.

A unique listener represents a single user that can hear your ad once or multiple times

User permissions refer to the level of access a user has inside the app.

UTM parameters are a set of URL key, value pairs used for tracking campaign performance

This goal aims to convert listeners into visitors, engaging them further with the brand beyond the initial audio encounter.