Definitions and explanations of advertising industry specific terms
and concepts. With a touch of audio
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A campaign's budget is an objective expressed as an amount given in a certain currency
Campaign spend is a real time value of the amount expressed in a given currency, that a campaign has spent so far
Companion banners are image ads that usually run alongside other advertising mediums, like audio or video
CPM (cost per mille) is cost per one thousands impressions in an advertising campaign
CTA, or Call to Action is a powerful message that encourages the visitor to take action towards a purchase or sale, like calling a phone number or initiating a checkout process
CTR or Click Through Rate represents a ratio between total clicks and eligible display impressions and is represented as a percentage
For recurrent reports, all scheduled or running campaigns will be included in your report. For one time reports, all ended, paused or running campaigns up to 90 days old will be included in your report.
Frequency capping limits the number of times an ad can be heard by the same listener
An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to
LTR or Listen Through Rate is the ratio between the number of ads listened through to the end to the number of ads played
Pacing represents the model that is used for calculating the share of impressions required to reach a campaign goal
Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"
A unique listener represents a single user that can hear your ad once or multiple times
User permissions refer to the level of access a user has inside the app.
UTM parameters are a set of URL key, value pairs used for tracking campaign performance
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