Audio Ads Dictionary

Definitions and explanations of advertising industry specific terms
and concepts. With a touch of audio


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  • c
  • What is CTR?

    CTR or Click Through Rate represents a ratio between total clicks and eligible display impressions and is represented as a percentage

  • i
  • What is an impression?

    An impression is recorded every time your ad is played. By the number of impressions you can determine how often your ad is being listened to

  • l
  • What is LTR?

    LTR or Listen Through Rate is the ratio between the number of ads listened through to the end to the number of ads played

  • r
  • What is reach?

    Reach is the number of unique listeners that heard an ad from an audio campaign. It can also be referred to as the total number of "unique listeners"