What is campaign spend?

Campaign spend is a value which is usually calculated in a real time fashion, and represents the monetary value that a particular campaign has spent until that point in time.

For campaigns with a budget goal, campaign spend is aimed at reaching the campaign goal by the time the campaign is scheduled to end.

Within AudioGO, the campaign spend is proportional to the number of impressions that have been delivered. The metric is used for campaign pacing and billing.

See the entire Glossary