The AudioGO Blog

Read case studies, insights, how to's, and more
about digital audio advertising on AudioGO

SoundCloud Comes to AudioGO

Product

Partnerships

SoundCloud Comes to the AudioGO Audience Network

Gen Z (18 to 26-year-olds) and Millennials (27 to 42) represent the largest group of consumers in the US. Many, if not most, are already your biggest customers.

AudioGO Team
The Upside of Digital Audio Advertising in a Downturn

Product

Insights

The Upside of Digital Audio Advertising in a Downturn

We've all heard about the ‘organic’ ways of scaling back your marketing in a downturn, like overloading your social media or cleaning up your website. And there’s no doubt these actions are helpful; ...

Ian Murphy
Tracking Your Campaign Effectiveness with the NEW AudioGO Pixel

Product

Getting Started

Tracking Your Campaign Effectiveness with the NEW AudioGO Pixel

It's been said that audio ads are difficult to track. But thanks to our new AudioGO Pixel, that's no longer the case anymore...

Eric Loughridge
Bring your Audio Advertising Home with Sonos Radio

Insights

Partnerships

Bring your Audio Advertising Home with Sonos Radio

There's really no place like home for your audio ads these days, thanks in large part to the popularity of smart speakers. In fact, 35% of people in the U.S. already owns one, and more than half of ...

Marco Monti
As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

Insights

Partnerships

Getting Started

As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

There are 38 million people in Canada and nearly three-quarters (28 million) of all of them ages 18 and up are streaming music, radio, and podcasts every single month. Only four years ago that figure ...

Justin Ohanessian
7 Big Reasons Why Today's Small Businesses Need Digital Audio Advertising

Insights

7 Big Reasons Why Today's Small Business Needs Digital Audio Advertising

Reason #1: Your customers are listening 193M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers for roughly 4 hours/day every single month. All ...

Kate Gerwe
Having Performance Issues? It Could be Ad Fatigue, Here's the Cure

Insights

Having Performance Issues? Fight Ad Fatigue with Digital Audio

Are your ad campaigns suffering from less clicks? Having problems getting your leads up? Feeling unsatisfied by your recent lack of engagements? If so, then your digital marketing might be ...

Eric Loughridge
Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Product

Insights

Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Digital ad revenues jumped 35% in 2021. That's the biggest increase since 2006, according to the Wall Street Journal. Meanwhile, the fastest-growing ad channel year-over-year was Digital Audio at ...

Ian Murphy
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