The AudioGO Blog

Read case studies, insights, how to's, and more
about digital audio advertising on AudioGO

Bring your Audio Advertising Home with Sonos Radio

Insights

Partnerships

Bring your Audio Advertising Home with Sonos Radio

There's really no place like home for your audio ads these days, thanks in large part to the popularity of smart speakers. In fact, 35% of people in the U.S. already owns one, and more than half of ...

Marco Monti
As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

Insights

Partnerships

As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

There are 38 million people in Canada and nearly three-quarters (28 million) of all of them ages 18 and up are streaming music, radio, and podcasts every single month. Only four years ago that figure ...

Justin Ohanessian
7 Big Reasons Why Today's Small Businesses Need Digital Audio Advertising

Insights

7 Big Reasons Why Today's Small Business Needs Digital Audio Advertising

Reason #1: Your customers are listening 193M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers for roughly 4 hours/day every single month. All ...

Kate Gerwe
Having Performance Issues? It Could be Ad Fatigue, Here's the Cure

Insights

Having Performance Issues? Fight Ad Fatigue with Digital Audio

Are your ad campaigns suffering from less clicks? Having problems getting your leads up? Feeling unsatisfied by your recent lack of engagements? If so, then your digital marketing might be ...

Eric Loughridge
Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Product

Insights

Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Digital ad revenues jumped 35% in 2021. That's the biggest increase since 2006, according to the Wall Street Journal. Meanwhile, the fastest-growing ad channel year-over-year was Digital Audio at ...

Ian Murphy
Push and Pull Marketing: Everything You Need to Know

Insights

Push vs Pull Marketing, and What's Best for your Business

When it comes to marketing, brands are constantly juggling: You need to grab customers' attention and drive sales, but you also want to build a reputation and brand loyalty. To pull it all off, you ...

Eric Yang
Univision, Entravision, SBS: Where the Largest Latin Audiences Listen

Partnerships

Entravision

Univision

SBS

Univision, Entravision, SBS: Where the Largest Latin Audiences Listen

1 in 5 Americans have Latin roots. Many of them are already your customers. For some others, they represent a lucrative opportunity that has yet to be tapped. But whatever the case may be for your ...

Eric Loughridge
Webinar: Take your Multichannel Marketing Beyond Facebook and Google

Webinar

Webinar: Take your Multichannel Marketing Beyond Facebook and Google

Audio ads are famously catchy; they can lift awareness by as much as 81%, brand recall 26%, and they've even been known to quadruple engagements across accompanying search and social campaigns. And ...

Eric Loughridge
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