The AudioGO Blog

Read case studies, insights, how to's, and more
about digital audio advertising on AudioGO

7 Big Reasons Why Today's Small Businesses Need Digital Audio Advertising

Insights

7 Big Reasons Why Today's Small Business Needs Digital Audio Advertising

Reason #1: Your customers are listening 193M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers for roughly 4 hours/day every single month. All ...

Kate Gerwe
Having Performance Issues? It Could be Ad Fatigue, Here's the Cure

Insights

Having Performance Issues? Fight Ad Fatigue with Digital Audio

Are your ad campaigns suffering from less clicks? Having problems getting your leads up? Feeling unsatisfied by your recent lack of engagements? If so, then your digital marketing might be ...

Eric Loughridge
Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Product

Insights

Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Digital ad revenues jumped 35% in 2021. That's the biggest increase since 2006, according to the Wall Street Journal. Meanwhile, the fastest-growing ad channel year-over-year was Digital Audio at ...

Ian Murphy
Push and Pull Marketing: Everything You Need to Know

Insights

Push vs Pull Marketing, and What's Best for your Business

When it comes to marketing, brands are constantly juggling: You need to grab customers' attention and drive sales, but you also want to build a reputation and brand loyalty. To pull it all off, you ...

Eric Yang
Univision, Entravision, SBS: Where the Largest Latin Audiences Listen

Partnerships

Entravision

Univision

SBS

Univision, Entravision, SBS: Where the Largest Latin Audiences Listen

1 in 5 Americans have Latin roots. Many of them are already your customers. For some others, they represent a lucrative opportunity that has yet to be tapped. But whatever the case may be for your ...

Eric Loughridge
Webinar: Take your Multichannel Marketing Beyond Facebook and Google

Webinar

Webinar: Take your Multichannel Marketing Beyond Facebook and Google

Audio ads are famously catchy; they can lift awareness by as much as 81%, brand recall 26%, and they've even been known to quadruple engagements across accompanying search and social campaigns. And ...

Eric Loughridge
How Cross-promotional Ads Helped Give this Podcaster His Best 2 Months Ever

Case Studies

Podcast

How Cross-promotional Ads Helped this Podcaster Expand his Audience

The Challenge Taylor Moore is the man behind Fortunate Horse, maker of the popular comedy-adventure podcast Rude Tales of Magic. And when he's not recording jokes about Dungeons and Dragons, he is - ...

Marco Monti
The State of Audio in 2022 and Beyond with TapClicks and AudioGO

Webinar

The State of Audio in 2022 and Beyond with TapClicks and AudioGO

In the old days of traditional media, advertising was made up of TV, radio, and the newspaper. Each media option worked separately, with very little cross-over. Although, today, that's hardly the ...

Eric Loughridge
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