Posts about: Insights

The Complete Guide to Digital Audio Advertising Campaigns

The Complete Guide to Digital Audio Advertising Campaigns

In previous posts, we touched on a number of key steps for creating effective digital audio ad campaigns; like making a clear call to action, using the right tone, and utilizing powerful features ...

Eric Loughridge
Turn Up Your Client Marketing: 2021 Agency Guide to AudioGO

Turn Up Your Client Marketing: 2021 Agency Guide to AudioGO

Editor's Notes 2020 may have been a year to forget. But for us in Digital Audio, we’ll remember this past year as the first time we beat out both radio for listening1 and social, video, and gaming as ...

Eric Loughridge
4 Audio Advertising Trends You Can't Ignore in 2021

4 Audio Advertising Trends You Can't Ignore in 2021

2020 was certainly a year of challenges, but in the world of audio advertising, it was a year filled with opportunity. From contractors to colleges, to hospitals and recruiters, we've seen all sorts ...

Eric Loughridge
From Streaming Ads to Tracking Sales with Fraction and AudioGO

From Streaming Ads to Tracking Sales with Fraction and AudioGO

AudioGO and Fraction allow businesses to distribute digital offers via streaming audio ads, as well as providing attribution and tracking for in-store and online sales. Utilizing these two products ...

Eric Loughridge
The Trinity to Effective Church Marketing

The Trinity to Effective Church Marketing

Marketing often sounds like a dirty word for most churches. Though if you ask any of the growing number of pastors and priests we’ve been talking to lately, they’ll be among the first to tell you ...

Eric Loughridge
AudioGO_Ad_Guidelines_for_Podcasters

Ad Guidelines for Podcasters

If you’re looking for more fans of your podcast, then look no further than AudioGO. Because with features like our ‘talk’ genre targeting, we can help introduce your show to the millions of talk ...

Eric Loughridge
digital agency audio advertising guidebook

An Agency's Guide to Audio Advertising

Listen to this. According to a recent Nielsen survey, the average American streams roughly 4.5 hours of audio content each and every day. Not to mention, 77% of them are using free, ad-supported apps ...

Eric Loughridge
marketer analyzing results of digital audio campaign

Measuring Results from Digital Audio Advertising

Radio has been around for decades, but the audience for digital audio has been growing rapidly over the past 10 years - to the point where it has even surpassed traditional radio for the first time ...

Adriel Michaud
Image of a man with earphones that is creating an audio campaign

How to Make the Best Audio Ad Campaign

In a recent blog post, we talked all about making the best audio ad script. Now, we’d like to discuss what comes next: how to make the best audio ad campaign.

Eric Loughridge