Posts about: Insights

Tracking Your Campaign Effectiveness with the NEW AudioGO Pixel

Tracking Your Campaign Effectiveness with the NEW AudioGO Pixel

It's been said that audio ads are difficult to track. But thanks to our new AudioGO Pixel, that's no longer the case anymore...

Eric Loughridge
Bring your Audio Advertising Home with Sonos Radio

Bring your Audio Advertising Home with Sonos Radio

There's really no place like home for your audio ads these days, thanks in large part to the popularity of smart speakers. In fact, 35% of people in the U.S. already owns one, and more than half of ...

Marco Monti
As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

As Streaming Takes Off in Canada, AudioGO is Arriving to Help Brands Grow

There are 38 million people in Canada and nearly three-quarters (28 million) of all of them ages 18 and up are streaming music, radio, and podcasts every single month. Only four years ago that figure ...

Justin Ohanessian
7 Big Reasons Why Today's Small Businesses Need Digital Audio Advertising

7 Big Reasons Why Today's Small Business Needs Digital Audio Advertising

Reason #1: Your customers are listening 193M+ Americans stream music, radio, news, and podcasts on phones, tablets, smart speakers, and computers for roughly 4 hours/day every single month. All ...

Kate Gerwe
Having Performance Issues? It Could be Ad Fatigue, Here's the Cure

Having Performance Issues? Fight Ad Fatigue with Digital Audio

Are your ad campaigns suffering from less clicks? Having problems getting your leads up? Feeling unsatisfied by your recent lack of engagements? If so, then your digital marketing might be ...

Eric Loughridge
Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Your Agency Guide to 2022's Fastest Growth Channel: Digital Audio

Digital ad revenues jumped 35% in 2021. That's the biggest increase since 2006, according to the Wall Street Journal. Meanwhile, the fastest-growing ad channel year-over-year was Digital Audio at ...

Ian Murphy
Push and Pull Marketing: Everything You Need to Know

Push vs Pull Marketing, and What's Best for your Business

When it comes to marketing, brands are constantly juggling: You need to grab customers' attention and drive sales, but you also want to build a reputation and brand loyalty. To pull it all off, you ...

Eric Yang
Digital Audio Delivers Holiday Cheer

Digital Audio Delivers Holiday Cheer

When your inbox is full of promotions and Mariah Carey hits the airwaves, you know it’s holiday shopping season. The National Retail Foundation is estimating sales could reach a record $859 billion, ...

Justin Ohanessian
A Better Way to Run Music and Podcast Ads

A Better Way to Run Music and Podcast Ads

To help better improve our ad listening experiences, we'll be adopting a new standard that's being widely accepted all across the podcast industry: advertisements without background tracks. That ...

Sahi Jampana