Posts about: Insights

Digital Audio Delivers Holiday Cheer

When your inbox is full of promotions and Mariah Carey hits the airwaves, you know it’s holiday shopping season. The National Retail Foundation is estimating sales could reach a record $859 billion, ...

Justin Ohanessian

A Better Way to Run Music and Podcast Ads

To help better improve our ad listening experiences, we'll be adopting a new standard that's being widely accepted all across the podcast industry: advertisements without background tracks. That ...

Sahi Jampana

Some Sample Audio Ad Scripts for Any Business

A concern we sometimes hear from advertisers getting started is that they think digital audio ads are too difficult to make. They aren’t quite sure where to begin and most aren't even sure what to ...

Marco Monti

How Digital Audio Advertising Lifts the Rest of Your Digital Marketing

Did you know that American advertisers spend more money on digital media than traditional outlets like TV and print? It’s true, in 2021, digital media will grab more than half of all US ad dollars. ...

Kate Gerwe

Building your Home Services Business with Audio Advertising

From HVAC repairs to swimming pool installs, Americans have been spending big bucks on home improvements since the pandemic began last year. Pushing demand for skilled, local contractors through the ...

Marco Monti

Five Ways Audio Advertising Can Boost Your Real Estate Business

In today’s red-hot housing market, real estate businesses are having to look for novel ways to hook buyers and sellers. There’s big money at play and competition for potential clients is getting ...

Marco Monti

Amplify Your Cause Marketing with Audio Ads

For local nonprofits to blue-chip brands alike, it’s more important than ever to take action and support social justice. But when you’re trying to spread the word about social issues or charitable ...

Anthony Eyzaguirre

How Audio Ads Make the Phone Ring and What Marchex Does to Track Them

The Situation For all types of advertising, it is important to know your investment is worthwhile. Whether this comes in the form of customers mentioning the ad, insights from analytics, or increased ...

Ian Murphy

Four Best Practices for Podcast Advertising

As podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to podcasting’s ability to reach new customers and generate leads. 

Justin Ohanessian