Posts about: Insights

Amplify Your Cause Marketing with Audio Ads

For local nonprofits to blue-chip brands alike, it’s more important than ever to take action and support social justice. But when you’re trying to spread the word about social issues or charitable ...

Anthony Eyzaguirre

How Audio Ads Make the Phone Ring and What Marchex Does to Track Them

The Situation For all types of advertising, it is important to know your investment is worthwhile. Whether this comes in the form of customers mentioning the ad, insights from analytics, or increased ...

Ian Murphy

Four Best Practices for Podcast Advertising

As podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to podcasting’s ability to reach new customers and generate leads. 

Justin Ohanessian

Boost Your Vaccine Efforts with Digital Audio Advertising

For months, healthcare providers and public health officials have encouraged Americans to get the COVID-19 vaccine, and nearly half of Americans have gotten “the jab.” But there is still work to be ...

Kate Gerwe

Five Benefits of Podcast Marketing

People often ask us, “What exactly is a podcast?” They aren’t sure if it is radio or streaming, or even how to find one. Podcasting is an emerging media, and we understand it can be confusing.  Our ...

Justin Ohanessian

The Emotional Power of Audio Ads

Humans are emotional beings. And when it comes to making decisions, most experts - and even personal experience - will tell you that we lead with our hearts over our heads. Despite how rational you ...

Eric Loughridge

Getting More Clicks: Retargeting and Display Ad Best Practices

Display retargeting is a tool that takes the banner ads from your AudioGO campaigns and displays them on websites your listeners visit after they've heard your audio ad.

Eric Loughridge

Generating Buzz & Ticket Sales: Your Audio Guide to Event Promotions

We're actually no strangers to working with event promoters. Truth be told, they were among our biggest and best customers before this whole pandemic began. And appropriately so, considering how ...

Eric Loughridge

The Digital Dealership: Auto Marketing in a Connected World

When the pandemic struck, car shoppers could no longer visit dealership showrooms. Granted the traditional, in-person car buying experience was already in decline, what we still saw last year was ...

Eric Loughridge