Start Your Engines!

Car audio advertising starts here! Promote your dealership, parts, services, or financing to in-market car shoppers and owners across streaming music, radio, and podcasts.

100M+

Streaming listeners

70M+

Podcast listeners

$250

Minimum budget

1000+

Targeting options

AudioGo for Car Dealershipis

Built for Every Corner of the Automotive Business

From single-rooftop dealers to multi-store groups, used car lots to service and parts retailers — AudioGo helps automotive businesses reach in-market shoppers, drive lot traffic, and lower cost per lead with audio campaigns tailored to how their customers actually buy.

Single-rooftop dealership

Local franchise dealer trying to drive test drives, lot traffic, and lease conversions in their DMA. KPI: cost per VDP/lead. Competes against nearby same-brand and rival dealers.

Dealer group / multi-rooftop

Regional groups (5–50 stores) running umbrella brand campaigns + per-store offers. KPI: market share, cross-store reach, cost per acquisition across the group. Needs geo-flexed creative.

Service & parts / aftermarket

Service departments, quick-lube chains, tire/auto-parts retailers. KPI: service bay bookings, retention of past buyers, seasonal demand (winter tires, AC service). Targets vehicle owners by age of car / lease-end.

Reach Your Audience Where They Tune in Most

Your ads play across streaming music, podcasts, and digital radio — the places your customers already spend hours every day.

Faith's Toyota Ford
Performance
50,857 Impressions
6,948 Unique Listeners
234 Clicks
Targeting
Males and females aged 18+
Phone, Tablet, and Desktop
2 Zip Codes in Franklin, MA. 4 Zip Codes in Worcester, MA. Middlesex, MA. 4 Zip Codes in Hillsborough, MA, 9 Zip Codes in Cheshire, MA. 5 Zip Codes in Merrimack, NH. 4 Zip Codes in Sullivan, NH.
Segments
Automotive - In-Market for Toyota
Automotive - In-Market for Ford
In-Market - New Car Buyer
Faith's Toyota Ford Paid ad
0:00 0:30
Southgate Honda
Performance
21,897 Impressions
17,616 Unique Listeners
108 Clicks
Targeting
Males and females aged 18+
Phone, Tablet, and Desktop
29 Zip Codes in Oakland, MI. 18 Zip Codes in Macomb, MI. 84 Zip Codes in Wayne, MI. 8 Zip Codes in Washtenaw, MI. 5 Zip Codes in Livingston, MI. 4 Zip Codes in Monroe, MI. 2 Zip Codes in Lenawee, MI.
Southgate Honda Paid ad
0:00 0:30
Volvo Cars Bend
Performance
11,763 Impressions
2,369 Unique Listeners
102 Clicks
Targeting
Males and females aged 35+
Smart Speaker, Phone, Tablet, and Desktop.
Redmond, OR. Crook, OR. Deschutes, OR.
Segments
Automotive - Car Buyers
Automotive - Used Cars Buyers
Automotive - Electric Vehicles
Automotive - SUV and Trucks buyers
Interest - Eco-Friendly/Green Products
Automotive - In-Market for Audi
Automotive - In-Market for Lexus
In-Market - New Car Buyer
Income (HHI) - $100K+
Income (HHI) - High Income
Income (HHI) - $250K+
Marital Status - Married
Volvo Cars Bend Paid ad
0:00 0:30
​A&M Auto Body
Performance
12,552 Impressions
2,798 Unique Listeners
57 Clicks
Targeting
Males and females aged 18+
Smart Speaker, Phone, Tablet, and Desktop.
Lawrence, MA.
Segments
B2B - Decision Makers - Healthcare Industry
Firmographics - Company Revenue - $100-$500M
Company Size - Large (More Than 1000 Employees)
In Market - Electric Segment - Luxury EV
Income - Estimated Household Income (HHI) $200,000+
​A&M Auto Body Paid ad
0:00 0:30
Harrison Ford, Inc.
Performance
19,462 Impressions
1,960 Unique Listeners
41 Clicks
Targeting
Males and females aged 21+
Smart Speaker, Phone, Tablet, and Desktop.
Lorain, OH. Medina, OH.
Segments
Automotive - Car Owners
Automotive - SUV and Trucks buyers
Automotive - Used Cars Buyers
Automotive - In-Market for Ford
Automotive - In-Market for Chevrolet
In-Market - New Car Buyer
In-Market - Used Car Buyer
Automotive - Car Buyers
Harrison Ford, Inc. Paid ad
0:00 0:30

Audio Advertising is Perfect for Automotive Marketing

Local. National. Affordable. Effective.

Reach Car Enthusiasts with Precision

From car buyers to truck owners, target real audience segments to get your message heard.

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)
Demographics Gender & age groups (18–24 through 65+)
Device Mobile, tablets, PC/laptop, smart speakers
Predictive Audiences 650+ Comscore segments — interests, behaviors, personas
Behavior 350+ listener behaviors & interest signals
Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.
Day & Time Daypart by day of week & hour of day
Language English & Spanish audiences
Ad Position Pre-, mid-, post-roll podcast inventory
Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across auto categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Browse all segments

Reach In-Market Auto Consumers

More reach than using Radio or Spotify

Listeners - AudioGo vs Radio

AudioGo
Contemporary Hit Radio
Country Radio
Urban Radio
Adult Contemporary Radio

AudioGo vs Radio

  • Precision targeting with over 1,000 options
  • Real time reporting & campaign optimization
  • Pay-as-you-go, no minimums
  • Free audio creative
Learn More

Listeners - AudioGo vs Spotify

AudioGo
Spotify

AudioGo vs Spotify

  • More than 2X the size of spotify
  • Dynamic or fixed CPM, your choice
  • Deep customer support
  • Retargeting enabled
Learn More

Tap into the Biggest Streaming Publishers and Podcasts

Reach connected car buyers where they listen the most

Streaming

Automotive Premium Content

AudioGo’s premium network of automotive publishers helps dealerships, auto parts suppliers, service centers, and financing brands connect with millions of unique listeners across the U.S. and Canada.

Browse all publishers
Podcasts

Leading Automotive Podcasts

Reach in-market car buyers and vehicle owners across thousands of top podcasts. Connect with highly engaged listeners wherever they tune in.

Browse all podcasts
Digital Radio

Expand Local Reach

Amplify your brand across thousands of local radio stations and premium streaming radio channels with targeting options traditional radio can’t match.

Browse all stations

Guides and Resources

Learn what audio advertising can do for you.

Frequently asked questions

You’ve got questions. We have answers.

What is car audio advertising?
Car audio advertising helps automotive businesses reach drivers and passengers through streaming audio, podcasts, digital radio, and connected car platforms. Ads are delivered while people are actively listening during commutes, errands, road trips, and daily driving routines.
What targeting options are available?
AudioGo offers a wide range of targeting options across audience type, age, gender, time of day, location, language, genre (music and podcasts), as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.
What if I don't have my own audio ad?
If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.
How does Store Traffic work?
In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digital world of audio content and the physical retail environment, driving foot traffic to stores, which can lead to increased sales, enhanced customer engagement, and stronger brand loyalty.
How does AudioGo ensure my ads reach the right audience?
AudioGo uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives and targeting preferences.
Have more questions?
If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.

Loading...

Loading...