Audio Advertising for Automotive Brands

New & Used Car Dealers

Connect with ready-to-buy customers searching for their next new or used vehicle.

Auto Parts Supplier

Engage DIY enthusiasts and professional mechanics shopping for quality aftermarket parts.

Auto Repair & Service

Reach local households in need of reliable repair and ongoing maintenance services.

Auto Financing

Target qualified buyers with strong credit who are exploring vehicle financing options.

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across auto categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Car Buyers 86M Car Enthusiasts 76M Car Owners 100M Electric Vehicle Buyers 56M Luxury Car Buyers 90M Mechanics and Repair Shops 32M SUV and Trucks Buyers 55M Tradesmen and Truck Owners 131M + Lifestyle, Occupation & hundreds more segments

Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments

First Time Home Buyers 128M Home Movers 123M Home Owners 148M Renters 96M + Lifestyle, Occupation & hundreds more segments

Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M Income (HHI) - $60K+ 142M + Lifestyle, Occupation & hundreds more segments

Cooking 2M Finance 142M Fitness 141M Pets 152M Sports 65M Travel 55M True Crime & Thrillers 62M + Lifestyle, Occupation & hundreds more segments

Browse all segments

Streaming

2500+

Local Radio Stations

100M+

Ad-enabled listeners

Podcasts

1000+

Targeting options

70M+

Ad-enabled listeners

In Market - EV

42.1 %

17.9 %

12.8 %

13.2 %

14 %

In Market SUV & Trucks

41.8 %

16 %

15.6 %

14.1 %

12.5 %

In Market - Car

40.6 %

17.9 %

13.3 %

14 %

14.2 %

In Market - Lease

40.3 %

16.5 %

12.8 %

12.3 %

18.1 %

In Market - Used

40.8 %

17.1 %

14.6 %

13.9 %

13.5 %

In Market - New

40.8 %

17 %

13.5 %

14.2 %

14.5 %

Buy or Lease

41.3 %

16.9 %

14.6 %

14.2 %

12.9 %

HHI $100

44.5 %

15.9 %

15.8 %

15.2 %

8.6 %

AudioGo

Contemporary Hit Radio

Country Radio

Urban Radio

Adult Contemporary Radio

Reach of In-Market Consumers

Car

20.9 %

11.6 %

SUV & Trucks

22 %

11.2 %

EV

20.5 %

11.2 %

Lease

20.3 %

11.2 %

Used

21.1 %

11.8 %

New

20.6 %

11.2 %

AudioGo

Spotify

Premium publishers Top podcasts Top radio stations

The Last Podcast Network

Stingray

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

reVolver Podcasts

Audacy

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

Bonneville International

Dailymotion

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

The Last Podcast Network

Bonneville International

Audacy

New York Public Radio

Freakonomics Radio

Accuradio

Yahoo Sports

Simplecast

AdsWizz

AudioBoom

Barstool Sports

Cumulus Media

Entravision

Locked On

Odeeo

Pandora

SiriusXM Podcast Network

reVolver Podcasts

Stingray

Dailymotion

Washington Post

Consumable

Unwell Network

Blaze Media

VSiN

AudioMob

AudioMack

Cox Media Group

DailyWire+

idobi Network

NBC

OWN (Oprah Winfrey Network)

PodcastOne

AudioGo's network of audio publishers lets your business’s message be heard by over 170 million unique listeners in the US and Canada—in English and Spanish.

Browse all publishers

Scam Goddess

The Ben Shapiro

Radiolab

Murder, Mystery & Makeup

Serial

Stay Tranquilo

13th Juror

American Greed Podcast

Busted Open

Closing Bell

CounterClock

Vibe Check

Pardon My Take

Million Dollaz Worth Of Game

The Ezra Klein Show

Dark History

Not So Little with Kendall Vertes

99% Invisible

Anatomy of Murder

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

The Daily

The Candace Owens Show

Cancelled with Tana Mongeau & Brooke Schofield

48 Hours

We Need A Fourth

Amplified Voices

All In with Chris Hayes

Bear Brook

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Scam Goddess

The Daily

Pardon My Take

Radiolab

Cancelled with Tana Mongeau & Brooke Schofield

The Ezra Klein Show

Serial

We Need A Fourth

Not So Little with Kendall Vertes

13th Juror

All In with Chris Hayes

Anatomy of Murder

Busted Open

Civics 101

CNBC's "Fast Money"

CounterClock

Critical Role

Vibe Check

The Ben Shapiro

The Candace Owens Show

Million Dollaz Worth Of Game

Murder, Mystery & Makeup

48 Hours

Dark History

Stay Tranquilo

Amplified Voices

99% Invisible

American Greed Podcast

Bear Brook

Call Her Daddy

Closing Bell

Conan O’Brien Needs A Friend

Crime Junkie

Reach your audience across thousands of top shows from premier publishers. Browse our podcast shows and get your ads live fast with our self-serve platform.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

KABC - 790 kHz AM

KALZ - 96.7 MHz FM

KATM - 103.3 MHz FM

KBER - 101.1 MHz FM

KMEL - 106.1 MHz FM

WBGG - 105.9 MHz FM

WMJX - 106.7 MHz FM

WTDY - 96.5 MHz FM

KAKC - 1300 kHz AM

KASE - 100.7 MHz FM

KBAY - 94.5 MHz FM

KBIG - 104.3 MHz FM

WAXQ - 104.3 MHz FM

WLS - 890 kHz AM

WSTR - 94.1 MHz FM

Advertise on major U.S. radio stations

Amplify your brand's message across thousands of local radio stations with hundreds of targeting options and real time reporting - that you can't get with buying direct!

Browse all stations

Faith's Toyota Ford Paid ad

0:00 0:30

Faith's Toyota Ford

Performance

50,857 Impressions

6,948 Unique Listeners

234 Clicks

Campaign Targeting

Males and females aged 18+

Phone, Tablet, and Desktop

2 Zip Codes in Franklin, MA. 4 Zip Codes in Worcester, MA. Middlesex, MA. 4 Zip Codes in Hillsborough, MA, 9 Zip Codes in Cheshire, MA. 5 Zip Codes in Merrimack, NH. 4 Zip Codes in Sullivan, NH.

Audience Segments

Automotive - In-Market for Toyota

Automotive - In-Market for Ford

In-Market - New Car Buyer

Southgate Honda Paid ad

0:00 0:30

Southgate Honda

Performance

21,897 Impressions

17,616 Unique Listeners

108 Clicks

Campaign Targeting

Males and females aged 18+

Phone, Tablet, and Desktop

29 Zip Codes in Oakland, MI. 18 Zip Codes in Macomb, MI. 84 Zip Codes in Wayne, MI. 8 Zip Codes in Washtenaw, MI. 5 Zip Codes in Livingston, MI. 4 Zip Codes in Monroe, MI. 2 Zip Codes in Lenawee, MI.

Volvo Cars Bend Paid ad

0:00 0:30

Volvo Cars Bend

Performance

11,763 Impressions

2,369 Unique Listeners

102 Clicks

Campaign Targeting

Males and females aged 35+

Smart Speaker, Phone, Tablet, and Desktop.

Redmond, OR. Crook, OR. Deschutes, OR.

Audience Segments

Automotive - Car Buyers

Automotive - Used Cars Buyers

Automotive - Electric Vehicles

Automotive - SUV and Trucks buyers

Interest - Eco-Friendly/Green Products

Automotive - In-Market for Audi

Automotive - In-Market for Lexus

In-Market - New Car Buyer

Income (HHI) - $100K+

Income (HHI) - High Income

Income (HHI) - $250K+

Marital Status - Married

A&M Auto Body Paid ad

0:00 0:30

A&M Auto Body

Performance

12,552 Impressions

2,798 Unique Listeners

57 Clicks

Campaign Targeting

Males and females aged 18+

Smart Speaker, Phone, Tablet, and Desktop.

Lawrence, MA.

Audience Segments

B2B - Decision Makers - Healthcare Industry

Firmographics - Company Revenue - $100-$500M

Company Size - Large (More Than 1000 Employees)

In Market - Electric Segment - Luxury EV

Income - Estimated Household Income (HHI) $200,000+

Harrison Ford, Inc. Paid ad

0:00 0:30

Harrison Ford, Inc.

Performance

19,462 Impressions

1,960 Unique Listeners

41 Clicks

Campaign Targeting

Males and females aged 21+

Smart Speaker, Phone, Tablet, and Desktop.

Lorain, OH. Medina, OH.

Audience Segments

Automotive - Car Owners

Automotive - SUV and Trucks buyers

Automotive - Used Cars Buyers

Automotive - In-Market for Ford

Automotive - In-Market for Chevrolet

In-Market - New Car Buyer

In-Market - Used Car Buyer

Automotive - Car Buyers

Discover more about our creative services

Reach
Targeting
Ad Creation
Reporting
Cost

170M+ listeners
Advanced: 1000+ options
Easy & Automated
Real-time data
$250 min; no contracts

Get started

30M+
Basic
Laborious
Delayed
$9 start

43M+
Basic
Laborious
Delayed
Varies

Limited
None
Laborious
None
Varies

Why audio advertising?

Audio advertising is highly effective because it reaches people in moments when they’re tuned in but not distracted by screens—like driving, working out, or cooking. Studies show digital audio ads boost brand recall, increase awareness, and drive online and in-store actions. With precise targeting, your message is delivered to the right audience in the right place, often at a lower cost than traditional media. Audio advertising is a powerful way to connect with your community and inspire action.

What targeting options are available?

AudioGo offers a wide range of targeting options across audience type, age, gender, time of day, location, language, genre (music and podcasts), as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.

What if I don't have my own audio ad?

If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

How does Store Traffic work?

In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digital world of audio content and the physical retail environment, driving foot traffic to stores, which can lead to increased sales, enhanced customer engagement, and stronger brand loyalty.

How does AudioGo ensure my ads reach the right audience?

AudioGo uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives and targeting preferences.

Have more questions?

If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.

More FAQs

Start Your Engines!

New & Used Car Dealers

Auto Parts Supplier

Auto Repair & Service

Auto Financing

Reach car enthusiasts with precision

Targeting Options

Audience Segments

Access Premium Content Across The Largest Digital Audio Ecosystem

Streaming

Podcasts

Better than Radio and Spotify

In Market - EV

In Market SUV & Trucks

In Market - Car

In Market - Lease

In Market - Used

In Market - New

Buy or Lease

HHI $100

AudioGo vs Radio

Reach of In-Market Consumers

Car

SUV & Trucks

EV

Lease

Used

New

AudioGo vs Spotify

Access the biggest streaming publishers and podcasts

Advertise on major U.S. radio stations

No audio ad? No problem

Performance

Campaign Targeting

Audience Segments

Performance

Campaign Targeting

Performance

Campaign Targeting

Audience Segments

Performance

Campaign Targeting

Audience Segments

Performance

Campaign Targeting

Audience Segments

AudioGo Comparison

Guides and resources

Get in the Driver's Seat with Audio Advertising

Tips for Creating Audio Ads

Synthetic voice ads

Webinar: Audio Ad Strategies for Dealers

Frequently asked questions

Create Your Free AudioGO Account

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Access Premium Content Across The Largest
Digital Audio Ecosystem

Webinar: Audio Ad Strategies
for Dealers