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Start Your Engines!

Car audio advertising - promote your dealership, parts, services, or financing to in-market car shoppers and owners across streaming music, radio, and podcasts.

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AudioGo for Car Dealershipis

New & Used Car Dealers

Connect with ready-to-buy customers searching for their next new or used vehicle.

Auto Parts Supplier

Engage DIY enthusiasts and professional mechanics shopping for quality aftermarket parts.

Auto Repair & Service

Reach local households in need of reliable repair and ongoing maintenance services.

Auto Financing

Target qualified buyers with strong credit who are exploring vehicle financing options.

Reach Car Enthusiasts with Precision

From car buyers to truck owners, target real audience segments to get your message heard.

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.
Location State, city, county, DMA, MSA, zip code (US & CA)
Demographics Gender & age groups (18–24 through 65+)
Device Mobile, tablets, PC/laptop, smart speakers
Predictive Audiences 650+ Comscore segments — interests, behaviors, personas
Behavior 350+ listener behaviors & interest signals
Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.
Day & Time Daypart by day of week & hour of day
Language English & Spanish audiences
Ad Position Pre-, mid-, post-roll podcast inventory
Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across auto categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Tradesmen and Truck Owners 131M Car Owners 100M Luxury Car Buyers 90M Car Buyers 86M Used Cars Buyers 78M Car Enthusiasts 76M Electric Vehicle Buyers 56M SUV and Trucks Buyers 55M + Lifestyle, Occupation & hundreds more segments
Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments
Home Owners 148M First Time Home Buyers 128M Home Movers 123M Renters 96M + Lifestyle, Occupation & hundreds more segments
Income (HHI) - $60K+ 142M Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M + Lifestyle, Occupation & hundreds more segments
Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments
Browse all segments

Access Premium Content Across The Largest
Digital Audio Ecosystem

Streaming

2500+

Local Radio Stations

100M+

Ad-enabled listeners

Podcasts

1000+

Targeting options

70M+

Ad-enabled listeners

Reach In-Market Auto Consumers

More reach than using Radio or Spotify

Listeners - AudioGo vs Radio

AudioGo
27.9%
Contemporary Hit Radio
11.7%
Country Radio
8.7%
Urban Radio
9.5%
Adult Contemporary Radio
9.3%
AudioGo
28.7%
Contemporary Hit Radio
10.8%
Country Radio
11.3%
Urban Radio
8.8%
Adult Contemporary Radio
9.8%
AudioGo
28%
Contemporary Hit Radio
12.1%
Country Radio
9.7%
Urban Radio
10%
Adult Contemporary Radio
9.7%
AudioGo
28.4%
Contemporary Hit Radio
12.8%
Country Radio
7.7%
Urban Radio
12.9%
Adult Contemporary Radio
9.1%
AudioGo
28.4%
Contemporary Hit Radio
11.7%
Country Radio
10.9%
Urban Radio
9.5%
Adult Contemporary Radio
9.8%
AudioGo
28%
Contemporary Hit Radio
11.7%
Country Radio
9.5%
Urban Radio
10%
Adult Contemporary Radio
9.7%
AudioGo
28.3%
Contemporary Hit Radio
10.6%
Country Radio
11.4%
Urban Radio
8.9%
Adult Contemporary Radio
9.9%
AudioGo
28.3%
Contemporary Hit Radio
10%
Country Radio
10.5%
Urban Radio
5.8%
Adult Contemporary Radio
9.8%
AudioGo
Contemporary Hit Radio
Country Radio
Urban Radio
Adult Contemporary Radio

AudioGo vs Radio

  • Precision targeting with over 1,000 options
  • Real time reporting & campaign optimization
  • Pay-as-you-go, no minimums
  • Free audio creative
Learn More

Listeners - AudioGo vs Spotify

AudioGo
19.6%
Spotify
11.6%
AudioGo
20.8%
Spotify
10.9%
AudioGo
20.1%
Spotify
11.7%
AudioGo
19.6%
Spotify
10.9%
AudioGo
20.3%
Spotify
11.7%
AudioGo
20.1%
Spotify
11.3%
AudioGo
20.5%
Spotify
11.2%
AudioGo
21.4%
Spotify
10.8%
AudioGo
Spotify

AudioGo vs Spotify

  • More than 2X the size of spotify
  • Dynamic or fixed CPM, your choice
  • Deep customer support
  • Retargeting enabled
Learn More

Tap into the Biggest Streaming Publishers and Podcasts

Reach connected car buyers where they listen the most

Premium publishers Top podcasts Top radio stations
Red Seat Ventures
Bonneville International
New York Public Radio
Consumable
Yahoo Sports
VSiN
AudioBoom
Cox Media Group
Entravision
NBC
Pandora
The Last Podcast Network
Stingray
Washington Post
Accuradio
Blaze Media
AdsWizz
AudioMack
Cumulus Media
idobi Network
Odeeo
PodcastOne
reVolver Podcasts
Audacy
Freakonomics Radio
Unwell Network
Simplecast
AudioMob
Barstool Sports
DailyWire+
Locked On
OWN (Oprah Winfrey Network)
SiriusXM Podcast Network
Red Seat Ventures
reVolver Podcasts
Stingray
New York Public Radio
Freakonomics Radio
Accuradio
Yahoo Sports
Simplecast
AdsWizz
AudioBoom
Barstool Sports
Cumulus Media
Entravision
Locked On
Odeeo
Pandora
SiriusXM Podcast Network
The Last Podcast Network
Bonneville International
Audacy
Washington Post
Consumable
Unwell Network
Blaze Media
VSiN
AudioMob
AudioMack
Cox Media Group
DailyWire+
idobi Network
NBC
OWN (Oprah Winfrey Network)
PodcastOne

Automotive Premium Content

AudioGo’s premium network of automotive publishers—including Audacy—helps dealerships, auto parts suppliers, service centers, and financing brands connect with millions of unique listeners across the U.S. and Canada. Through connected car advertising, your message reaches drivers while they’re actively streaming music, digital radio, and podcasts in their vehicles—right when automotive decisions are top of mind

Browse all publishers
Scam Goddess
Edison Metrics US Top 50 Podcast
The Ben Shapiro
Edison Metrics US Top 50 Podcast
The Ezra Klein Show
Stay Tranquilo
13th Juror
American Greed Podcast
Civics 101
Edison Metrics US Top 50 Podcast
Conan O’Brien Needs A Friend
Critical Role
Dateline: Missing In America
Deadline: White House
Vibe Check
Edison Metrics US Top 50 Podcast
Pardon My Take
Edison Metrics US Top 50 Podcast
48 Hours
Not So Little with Kendall Vertes
99% Invisible
Busted Open
Closing Bell
CounterClock
Dark Downeast
Dateline Originals
Deadly Mirage
Edison Metrics US Top 50 Podcast
The Daily
Edison Metrics US Top 50 Podcast
Murder, Mystery & Makeup
Edison Metrics US Top 50 Podcast
Serial
Amplified Voices
Edison Metrics US Top 50 Podcast
All In with Chris Hayes
Edison Metrics US Top 50 Podcast
Call Her Daddy
CNBC's "Fast Money"
Edison Metrics US Top 50 Podcast
Crime Junkie
Edison Metrics US Top 50 Podcast
Dateline
Dateline: True Crime Weekly
Dr. Laura Call of the Day
Scam Goddess
Edison Metrics US Top 50 Podcast
The Daily
Edison Metrics US Top 50 Podcast
Pardon My Take
Edison Metrics US Top 50 Podcast
The Ezra Klein Show
Edison Metrics US Top 50 Podcast
Serial
Not So Little with Kendall Vertes
13th Juror
Edison Metrics US Top 50 Podcast
All In with Chris Hayes
Busted Open
Civics 101
CNBC's "Fast Money"
CounterClock
Critical Role
Edison Metrics US Top 50 Podcast
Dateline
Dateline Originals
Deadline: White House
Dr. Laura Call of the Day
Vibe Check
Edison Metrics US Top 50 Podcast
The Ben Shapiro
Edison Metrics US Top 50 Podcast
Murder, Mystery & Makeup
Edison Metrics US Top 50 Podcast
48 Hours
Stay Tranquilo
Amplified Voices
99% Invisible
American Greed Podcast
Edison Metrics US Top 50 Podcast
Call Her Daddy
Closing Bell
Edison Metrics US Top 50 Podcast
Conan O’Brien Needs A Friend
Edison Metrics US Top 50 Podcast
Crime Junkie
Dark Downeast
Dateline: Missing In America
Dateline: True Crime Weekly
Deadly Mirage

Advertise on Leading Automotive Podcasts and Streaming Shows

Reach in-market car buyers and vehicle owners across thousands of top podcasts and streaming shows from premier publishers. From automotive podcasts and commuter favorites to business and lifestyle content, AudioGo helps your brand connect with highly engaged listeners wherever they tune in. Launch your podcast advertising campaign fast with our self-serve platform and precision audience targeting.

Browse all podcasts
KABC - 790 kHz AM
KASE - 100.7 MHz FM
KBER - 101.1 MHz FM
WAXQ - 104.3 MHz FM
WMJX - 106.7 MHz FM
KAKC - 1300 kHz AM
KATM - 103.3 MHz FM
KBIG - 104.3 MHz FM
WBGG - 105.9 MHz FM
WSTR - 94.1 MHz FM
KALZ - 96.7 MHz FM
KBAY - 94.5 MHz FM
KMEL - 106.1 MHz FM
WLS - 890 kHz AM
WTDY - 96.5 MHz FM
KABC - 790 kHz AM
KALZ - 96.7 MHz FM
KATM - 103.3 MHz FM
KBER - 101.1 MHz FM
KMEL - 106.1 MHz FM
WBGG - 105.9 MHz FM
WMJX - 106.7 MHz FM
WTDY - 96.5 MHz FM
KAKC - 1300 kHz AM
KASE - 100.7 MHz FM
KBAY - 94.5 MHz FM
KBIG - 104.3 MHz FM
WAXQ - 104.3 MHz FM
WLS - 890 kHz AM
WSTR - 94.1 MHz FM

Advertise on Major U.S. Radio Stations

Amplify your brand across thousands of local radio stations and premium streaming radio channels with targeting options traditional radio can’t match. Reach local shoppers by city, ZIP code, income, behavior, vehicle ownership, and in-market intent—while tracking performance with real-time reporting and transparent campaign insights. No expensive direct buys, just smarter automotive radio advertising.

Browse all stations

No audio ad? No problem

Our Creative Services team can help you create your ad. Check out these auto ads for inspiration.

Faith's Toyota Ford
Performance
50,857 Impressions
6,948 Unique Listeners
234 Clicks
Targeting
Males and females aged 18+
Phone, Tablet, and Desktop
2 Zip Codes in Franklin, MA. 4 Zip Codes in Worcester, MA. Middlesex, MA. 4 Zip Codes in Hillsborough, MA, 9 Zip Codes in Cheshire, MA. 5 Zip Codes in Merrimack, NH. 4 Zip Codes in Sullivan, NH.
Segments
Automotive - In-Market for Toyota
Automotive - In-Market for Ford
In-Market - New Car Buyer
Faith's Toyota Ford Paid ad
0:00 0:30
Southgate Honda
Performance
21,897 Impressions
17,616 Unique Listeners
108 Clicks
Targeting
Males and females aged 18+
Phone, Tablet, and Desktop
29 Zip Codes in Oakland, MI. 18 Zip Codes in Macomb, MI. 84 Zip Codes in Wayne, MI. 8 Zip Codes in Washtenaw, MI. 5 Zip Codes in Livingston, MI. 4 Zip Codes in Monroe, MI. 2 Zip Codes in Lenawee, MI.
Southgate Honda Paid ad
0:00 0:30
Volvo Cars Bend
Performance
11,763 Impressions
2,369 Unique Listeners
102 Clicks
Targeting
Males and females aged 35+
Smart Speaker, Phone, Tablet, and Desktop.
Redmond, OR. Crook, OR. Deschutes, OR.
Segments
Automotive - Car Buyers
Automotive - Used Cars Buyers
Automotive - Electric Vehicles
Automotive - SUV and Trucks buyers
Interest - Eco-Friendly/Green Products
Automotive - In-Market for Audi
Automotive - In-Market for Lexus
In-Market - New Car Buyer
Income (HHI) - $100K+
Income (HHI) - High Income
Income (HHI) - $250K+
Marital Status - Married
Volvo Cars Bend Paid ad
0:00 0:30
​A&M Auto Body
Performance
12,552 Impressions
2,798 Unique Listeners
57 Clicks
Targeting
Males and females aged 18+
Smart Speaker, Phone, Tablet, and Desktop.
Lawrence, MA.
Segments
B2B - Decision Makers - Healthcare Industry
Firmographics - Company Revenue - $100-$500M
Company Size - Large (More Than 1000 Employees)
In Market - Electric Segment - Luxury EV
Income - Estimated Household Income (HHI) $200,000+
​A&M Auto Body Paid ad
0:00 0:30
Harrison Ford, Inc.
Performance
19,462 Impressions
1,960 Unique Listeners
41 Clicks
Targeting
Males and females aged 21+
Smart Speaker, Phone, Tablet, and Desktop.
Lorain, OH. Medina, OH.
Segments
Automotive - Car Owners
Automotive - SUV and Trucks buyers
Automotive - Used Cars Buyers
Automotive - In-Market for Ford
Automotive - In-Market for Chevrolet
In-Market - New Car Buyer
In-Market - Used Car Buyer
Automotive - Car Buyers
Harrison Ford, Inc. Paid ad
0:00 0:30
Discover more about our creative services

AudioGo Comparison

From reach and smarter targeting, to better pricing and self-serve simplicity, AudioGo is the way.

  • Reach
  • Targeting
  • Ad Creation
  • Reporting
  • Cost
  • 170M+ listeners
  • Advanced: 1000+ options
  • Easy & Automated
  • Real-time data
  • $250 min; no contracts
Get started
at-logo-white
  • 30M+
  • Basic
  • Laborious
  • Delayed
  • $9 start
dealer-logo
  • 43M+
  • Basic
  • Laborious
  • Delayed
  • Varies
classifieds
  • Limited
  • None
  • Laborious
  • None
  • Varies

Guides and resources

Learn what audio advertising can do for you.

Get in the Driver's Seat with Audio Advertising

Explore how audio advertising for auto dealerships can revolutionize sales

Tips for Creating Audio Ads

Learn how to create a great audio ad with these proven strategies.

Synthetic voice ads

Create your own 30-second spot with AudioGo, removing the need for and costs of a production team.

Webinar: Audio Ad Strategies
for Dealers

Discover how leading dealerships are turning audio ads into real-world results

Learn More

Frequently asked questions

You’ve got questions. We have answers.

What is car audio advertising?
Car audio advertising helps automotive businesses reach drivers and passengers through streaming audio, podcasts, digital radio, and connected car platforms. Ads are delivered while people are actively listening during commutes, errands, road trips, and daily driving routines.
What targeting options are available?
AudioGo offers a wide range of targeting options across audience type, age, gender, time of day, location, language, genre (music and podcasts), as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.
What if I don't have my own audio ad?
If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.
How does Store Traffic work?
In-store traffic focuses on utilizing audio ads to encourage listeners to physically visit your retail location or event. This strategy aims to bridge the gap between the digital world of audio content and the physical retail environment, driving foot traffic to stores, which can lead to increased sales, enhanced customer engagement, and stronger brand loyalty.
How does AudioGo ensure my ads reach the right audience?
AudioGo uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives and targeting preferences.
Have more questions?
If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.
More FAQs
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