Extend Your Reach with Audience Retargeting

Turning on display retargeting ensures that listeners that have heard the audio ad you defined for your AudioGO campaign will be exposed to your banners ads on websites they visit moments or days later.

This quickly and seamlessly lets you add another channel into your campaign mix which should improve your brand awareness and overall campaign performance.

Enabling display retargeting is literally achieved via a single click. AudioGO then automatically scales and publishes your display banners to participating display exchanges for optimized exposure and increased click through rates.

Switching this feature on increases your budget by 20%, and the resulting amount will be used to serve your banners on websites your listeners visit that are participating in monetization programs through partner exchanges.

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:

• gender; male or female
• age group; 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+
• location; state, county, city, MSA (metropolitan state area), DMA (designated market area), or zip code
• device; mobile phones & tablets, PCs & laptops, or smart speakers
• behavioral segments; choose among 221 different user statuses and interests
• predictive audiences; choose from interests, activities, and personas derived from Comscore user data 
• ad break; choose any combination of pre, mid, and/or post-roll inventory to determine your ad placements within podcasts
• day parting; the day of the week and the time of day
• genres; be it streaming content or podcast content
• language; Spanish or English

Note that behavioral segments are only available for steaming ad campaigns. While contextual audiences, predictive audiences, and ad break targeting are exclusive to podcast ad campaigns.