Extend Your Reach with Audience Retargeting

Amplify your brand’s reach with those who have already expressed interest in your products or services.

Amplify Your Influence with Retargeting

Reconnecting with Listeners

Display retargeting allows you to reconnect with the people who have already listened to your
audio ad with a display ad as they browse the Internet.

Using this 1-2 cross-channel targeting of audio and display ads increases engagement.


Create AudioGO Campaign


Users Hear Your Audio Ad


Users See Your Banner

*Based on AdsWizz internally reported data and compared to the average display industry benchmarks

Click Through Rates

Amplify Your Influence with Retargeting

Retargeting best practices is all about reminding listeners about the audio ad they just heard with the display ad that goes with it. This helps reach listeners again while they are browsing the web.

Powerful Display Retargeting

Sight and sound is a potent combo for creating connections with your client customers. Tap into the power of display ads with AudioGO’s retargeting feature – and reconnect with your listening audience as they browse the web.

Retargeting Banner Ad Types

Retargeting Banner Ad Types

Hear it, See it, Click it

Display retargeting allows you to reconnect with the people who have already listened to your audio ad with a display ad as they browse the Internet.


Frequently asked questions

You’ve got questions. We have answers!

How does display retargeting work?

Turning on display retargeting ensures that listeners that have heard the audio ad you defined for your AudioGO campaign will be exposed to your banners ads on websites they visit moments or days later.

This quickly and seamlessly lets you add another channel into your campaign mix which should improve your brand awareness and overall campaign performance.

Enabling display retargeting is literally achieved via a single click. AudioGO then automatically scales and publishes your display banners to participating display exchanges for optimized exposure and increased click through rates.

Switching this feature on increases your budget by 20%, and the resulting amount will be used to serve your banners on websites your listeners visit that are participating in monetization programs through partner exchanges.

More information: display retargeting

What targeting options are available?

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:

  • gender; male or female
  • age group; 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+
  • location; state, county, city, MSA (metropolitan state area), DMA (designated market area), or zip code
  • device; mobile phones & tablets, PCs & laptops, or smart speakers
  • behavioral segments; choose among 221 different user statuses and interests
  • predictive audiences; choose from interests, activities, and personas derived from Comscore user data 
  • ad break; choose any combination of pre, mid, and/or post-roll inventory to determine your ad placements within podcasts
  • day parting; the day of the week and the time of day
  • genres; be it streaming content or podcast content
  • language; Spanish or English

Note that behavioral segments are only available for steaming ad campaigns. While contextual audiences, predictive audiences, and ad break targeting are exclusive to podcast ad campaigns.

More information: targeting options and ad targeting solutions