Go beyond Spotify advertising

Tap into the largest audience of streaming music,
radio and podcast listeners with AudioGo.

GO Beyond Spotify Advertising

Where your ads will play

Advertise on the biggest streaming publishers—all in one place

AudioGo's network of audio publishers lets your business’s message be heard by over 150 million unique listeners in the US and Canada—in English and Spanish.

Browse all publishers

AudioGo vs Spotify Advertising

AudioGo is a self-serve audio ad buying platform that allows you to run ads on the top streaming music, radio, and podcast apps with ease—here's how we compare with Spotify Advertising.

AudioGO SVG Logo
spotify-logo-dark

US ad-enabled listeners

AudioGo's audience network has the highest percentage of ad-enabled listeners available to self-serve audio advertisers in the US.

100M+ streaming listeners, 64M+ podcast listeners

51.3M Total1

Source 1: Spotify metrics, Q4 2023

Premium publishers

AudioGo inventory includes top streaming music, radio, gaming, and podcast apps/players, as well as the top Spanish-speaking publishers in the US.

and more!

Targeting listeners

AudioGo provides advertisers with hundreds more industry-leading targeting options than Spotify.

Location (down to zip code), age, gender, device, music/talk genre; 300+ podcast audience options; 200+ streaming audience options

Location, age, gender, genre, fan base (only to artist or event); 26 interests options; 10 context categories

Pricing model

Dynamic pricing is AudioGo's adaptive bid-based pricing model that optimizes ad spend, securing the most relevant audience impressions at the lowest cost, while aligning with campaign goals like website clicks, store visits, reach, or awareness.

Dynamic pricing

Bid CPM

Support

We take pride in providing our customers with top-notch email, in-app chat and in-person support to make sure you're getting the most out of your AudioGo experience.

In-app chat, email, FAQ help center, contact form, account manager service

FAQ help center, contact form

Custom ad creation

Like Spotify, AudioGo offers easy and convenient professional ad creation services to our advertisers.

Professional production service, 24-48 hour turnaround time, revision request options, background track options, free AI voice option

Professional production service, 24-48 hour turnaround time, revision request options, background track options, creative editing studio

Retargeting

AudioGo's display retargeting allows advertisers to supercharge engagement metrics (like clicks) by reconnecting with people who have already listened to your ad

Yes

No

Podcast campaign

Only want to reach podcast listeners? Do it with AudioGo's podcast-specific campaign setup, allowing you to build a better podcast-friendly ad campaign that drives results.

Podcast- and streaming-specific campaign setup

Campaigns mixed between streaming and podcast or automatically set based on targeting

Conversion pixel

Go beyond clicks and learn how to measure all ad listeners who visit your website with our new AudioGo Pixel.

In-house audio conversion tracking pixel with easy download and self-serve setup in app

Allows third-party viewability measurement, but only for video ads

Why choose AudioGo over Spotify Advertising

Tired of the limitations that come with Spotify Advertising?
Discover AudioGo, the one-stop shop solutions for all your audio advertising needs.

Reach a larger audience

While Spotify boasts a large user base, AudioGo takes it a step further with a network that includes not just music streamers but also podcast and radio listeners.

Unmatched customer support

We pride ourselves on offering top-notch customer support through various channels, ensuring you make the most out of your advertising campaigns.

Podcast-specific campaigns

If podcasts are your focus, AudioGo allows you to create campaigns specifically tailored for podcast listeners.

Innovative retargeting features

Engage your audience like never before with our display retargeting features, something that Spotify advertising lacks.

Budget-friendly solutions

Our fixed CPM pricing model allows you to control your advertising budget effectively, unlike the unpredictable bid CPMs in Spotify.

Precision targeting

Say goodbye to generic targeting options. With AudioGo, you can target your audience down to zip code, age, gender, and even musical preferences.

Customers who prefer AudioGo to Spotify Advertising

Ready to elevate your audio advertising game?

Experience the future of audio advertising.

Book demo

Frequently asked questions

You’ve got questions. We have answers!

Will my ads run on Spotify?
AudioGo podcast ads will run on the Spotify player if a listener you're targeting listens to a show in our vast network of podcast publishers. You can see how many impressions are run on the Spotify player in the player reporting section of your campaign reporting dashboard. So yes, your podcast ads will run on Spotify.
Can I choose which show or network to run my ads on?
While you can't target a specific show or network, you can target a specific listening audience based on their location, demographics, device, genres, and hundreds of different interests, activities, and user personas.
How much does AudioGo cost?
We charge a base CPM (1,000 impressions) of $18 USD/CAD for streaming campaigns, which includes free location, gender, age, device, and genre targeting. For podcast campaigns, that base CPM is $20 USD/CAD. Certain targeting options will also increase that CPM of your campaigns, specifically: behavioral targeting (streaming-only), predictive audiences (podcast-only), and ad positioning (podcast-only). Any changes to the CPM will be displayed in the Audience Guide as you update your targeting.
Can I speak to someone directly?
Yes, you sure can! Feel free to reach out to hello@audiogo.com or via our in-app live chat to speak to one of our Customer Success Managers.

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