Compare AudioGO vs. Spotify Advertising

US Ad Enabled Listeners

AudioGO's audience network has the highest % of ad enabled listeners available to self serve audio advertisers in the US

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100M+ Streaming listeners, 64M+ Podcast listeners

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51.3M Total¹

Source: 1. Spotify metrics, Q4 2023

Premium Publishers

AudioGO inventory includes top streaming music, radio, gaming, and podcast apps/players, as well as the top Spanish speaking publishers in the US

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and more!

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Targeting Listeners

AudioGO provides advertisers with hundreds of more industry leading targeting options than Spotify

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Location (down to zip code), age, gender, device, music/talk genre.
300+ Podcast audience options
200+ Streaming audience options

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Location, age, gender, genre, fan base (only to artist or event)
26 interests options
10 context categories

Pricing Model

AudioGO's fixed pricing CPM allows advertisers to more effectively control and manage budgets, while still allowing them to better hit their spend goals compared to the Spotify bid CPM

Fixed CPM

Bid CPM

Support

We take pride in providing our customers with top notch email, in app chat and in person support to make sure you're getting the most out of your AudioGO experience

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In app chat, email, FAQ help center, contact form, account manager service

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FAQ help center, contact form

Custom Ad Creation

Like Spotify, AudioGO offers easy and convenient professional ad creation services to our advertisers

Professional production service
24-48 hour turn around time
Revision request options
Background track options
Free AI Voice option

Professional production service
24-48 hour turn around time
Revision request options
Background track options
Creative editing studio

Retargeting

AudioGO's display retargeting allows advertisers to supercharge engagement metrics like clicks by reconnecting with people who have already listened to your ad

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Yes

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Podcast Campaign

Only want to reach podcast listeners? You can with AudioGO's podcast specific campaign setup. Allowing you to build a better podcast friendly ad campaign that drives results.

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Podcast and streaming specific campaign setup

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Campaigns mixed between streaming and podcast or automatically set based on targeting

Conversion Pixel

Go beyond clicks and learn how to measure ALL the ad listeners who visit your website with our new AudioGO Pixel.

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In house audio conversion tracking pixel with easy download and self serve setup in app

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Allows 3rd party view-ability measurement but only for video ads

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Reach a Larger Audience

While Spotify boasts a large user base, AudioGO takes it a step further with a network that includes not just music streamers but also podcast and radio listeners.

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Podcast-Specific Campaigns

If podcasts are your focus, AudioGO allows you to create campaigns specifically tailored for podcast listeners.

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Budget-Friendly Solutions

Our fixed CPM pricing model allows you to control your advertising budget effectively, unlike the unpredictable bid CPMs in Spotify.

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Unmatched Customer Support

We pride ourselves on offering top-notch customer support through various channels, ensuring you make the most out of your advertising campaigns.

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Innovative Retargeting Features

Engage your audience like never before with our display retargeting features, something that Spotify advertising lacks.

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Precision Targeting

Say goodbye to generic targeting options. With AudioGO, you can target your audience down to zip code, age, gender, and even musical preferences.

AudioGo makes it simple to market my clients via audio ads on Pandora, SoundCloud and others. Best things are the low minimum and quick setup.

Reid M

Director of Sales

I like that it is available for some of my smaller clients that cannot meet minimums to buy direct. I like how many listeners we can reach in a small market as well. I find the platform very useful!

Sarah S

Media Buyer/Coordinator,
Digital Media Specialist

AudioGo is extremely easy and user-friendly at ad setup. Getting your campaign going is fast and simple and the results are perfect for our clients. It's also very easy to request a voice over to be made for your campaign if you do not have access to one.

Andrew F

Social Media Marketing
Manager Internet

AudioGO brings the ease, access, and power of a tool like Facebook Advertising to the audio space, and it's so exciting!

Caitlin V

Marketing Manager

I advised one of my biggest Facebook advertisers to cancel their Facebook advertising and switch that entire budget to AudioGo. Gross revenues spiked 30% after about of month of this.

Gary B

President Small-Business

Worked great for a nonprofit.

I love the fact that I can easily hire talent to perform my ads for a low cost.

Krystal C

Chief Marketing Officer

Simple Platform that Drives Results.

With AudioGo, I can launch a digital radio ad campaign in minutes and the built-in targeting features allow me to customize to my specific audience.

Joe H

Marketing & Communications Manager

Audio GO is simple to use, with no minimums.

What I like about Audio Go the best is the ease of use. From beginning to end the process is quick, easy, & ZERO hassle with reps trying to push the numbers up past your budgeted amount.

Steven K

Great Tool for promoting Business.

AudioGo is very simple and easy to use platform to promote any product. We are getting very good response for our campaigns with the help of AudioGo. The best part of AudioGo is it's best in targeting the audio advertisements with at specific location and groups.

Mohammed A

Ease of use to target digital audio listeners.

Best of all, I like the speed at which a marketer can set up a campaign that is quite wide in reach.

Axis L

Director of Digital Marketing

Will my ads run on Spotify?

AudioGO podcast ads will run on the Spotify player if a listener you're targeting listens to a show in our vast network of podcast publishers. You can see how many impressions are run on the Spotify player in the player reporting section of your campaign reporting dashboard. So yes, your podcast ads will can and will run on Spotify.

Can I choose which show or network to run my ads on?

While you can't target a specific show or network, you can target a specific listening audience based on their location, demographics, device, genres, and hundreds of different interests, activities, and user personas.

How much does AudioGO cost?

We charge a base CPM (1,000 impressions) of $18 USD/CAD for streaming campaigns, which includes FREE location, gender, age, device, and genre targeting. For podcast campaigns, that base CPM is $20 USD/CAD.

Certain targeting options will also increase that CPM of your campaigns, specifically: behavioral targeting (streaming-only), Predictive Audiences (podcast-only), and ad positioning (podcast-only). Any changes to the CPM will be displayed in the Audience Guide as you update your targeting.

Can I speak to someone directly?

Yes, you sure can! Feel free to reach out to hello@audiogo.com or via our in-app live chat to speak to one of our Customer Success Managers.

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GO Beyond Spotify Advertising

Where your ads will play

AudioGO vs Spotify Advertising

Why Choose AudioGO over Spotify Advertising

Reach a Larger Audience

Podcast-Specific Campaigns

Budget-Friendly Solutions

Unmatched Customer Support

Innovative Retargeting Features

Precision Targeting

Customers who prefer AudioGO to Spotify Advertising

Ready to elevate your audio advertising game?

Frequently asked questions

GO Beyond Spotify Advertising

Where your ads will play

AudioGO vs Spotify Advertising

Why Choose AudioGO over Spotify Advertising

Reach a Larger Audience

Podcast-Specific Campaigns

Budget-Friendly Solutions

Unmatched Customer Support

Innovative Retargeting Features

Precision Targeting

Customers who prefer AudioGO to Spotify Advertising

Ready to elevate your audio advertising game?

Frequently asked questions

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