Frequently Asked Questions

Get answers to most commonly asked questions about the product onboarding,
campaign creation, payment and more.

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Getting Started

Getting started with audio advertising

What is AudioGO? trending_flat

AudioGO is an audio advertising platform for Small Businesses and Agencies that empowers promoting your product or service to music and podcast listeners

How do I get started? trending_flat

With AudioGO you can get started in minutes by signing up online. Creating an account is free, and campaign spend starts with low budgets.

How does account confirmation work? trending_flat

To activate your account, we need to validate your email address. We do this by sending you a unique code which needs to be confirmed

What are AudioGO's password requirements? trending_flat

For best account security, we recommend passwords longer than 8 characters, containing both letters and numbers

What if I forgot my password? trending_flat

If you happen to forget your password, simply click the 'Forgot password' link on the AudioGO log in pa...

How to choose the right industry for my account? trending_flat

Make sure you select from the drop down menu one or more industries most representative to your business

What are your ad guidelines? trending_flat

In order to maintain the highest quality experience for our streaming listeners, we require all advertisers on AudioGO to strictly observe the following guidelines: General Content R...

If I live outside the US, can I run ads? trending_flat

Currently AudioGO is available to businesses established within the US, targeting listeners across the nation

Can I partner with AudioGO? trending_flat

Of course! We're always on the lookout for like-minded businesses and organizations to team up with! You can inquire with our Partnerships team

Is it okay to advertise CBD products? trending_flat

It depends on if our publishers will allow it. So we ask that all CBD advertisers submit their ad, or ad script, by contacting us for ...

Billing and Payment

Straightforward billing and payment for your audio campaign

How do I pay? trending_flat

You can pay for your ads with either a credit or debit card. We accept the following credit cards: Visa American Express Mastercard Discover JCB

What is the minimum spend amount? trending_flat

The minimum spend requirement for an AudioGO campaign is $250. Like most other adtech platforms, you can also start, stop, and edit your campaigns as you wish.

How much does AudioGO cost? trending_flat

We charge a flat $18/CPM (1,000 impressions). That rate includes unlimited targeting, display ad hosting, and real-time reporting - with no additional fees. So with a $250 budget your ad woul...

How often will I be billed? trending_flat

AudioGO will charge your credit card each time you hit your billing threshold across all running campaigns and / or at the end of each month. The default threshold is $250

Will I need to enter my credit card info for each campaign? trending_flat

No, you just need to enter your credit card once in the payment methods section of your AudioGO dashboard. And every cam...

Can I add multiple credit cards? trending_flat

At this time, you can't add multiple credit cards to your AudioGO account. Though you are welcome to change yo...

How do I adjust my billing threshold? trending_flat

As I'm sure you may already know, an automatic charge is triggered for every $250 of ad spend....

Do you allow alternative payment methods for bigger spenders? trending_flat

We do offer invoicing as a payment method but have a minimum spend requirement. To request more information on our invoicing solution, please

How do I change my payment method? trending_flat

To change your payment method: Please login to your AudioGO account. Navigate to the top right-hand corner of your screen and you'll find a dropdown menu where your username...

How do I delete my payment method? trending_flat

Payment methods can be deleted when (cumulatively): There are no active or running campaigns There is no outstanding balance to be paid The last completed campaign is...

How can I redeem my advertising credit coupon? trending_flat

An advertising credit coupon can be easily redeemed within AudioGO by navigating to your billing details page

What currencies do you accept? trending_flat

At this time, you can purchase AudioGO ads only with the US dollar.

Where can I see my past charges? trending_flat

For a full accounting of your charges on AudioGO, please visit your 'Payment History.' It can be found in the 'Payment Methods' page from the user menu in the far-right c...

How can I download a receipt of my charges? trending_flat

Here's how to download your AudioGO charges into a PDF

Targeting

Audio advertising comes with flexible audience targeting

How do I properly format the list of codes I want to import? trending_flat

You can upload a list of postal codes separated by comma, semicolon, or new line

How do I import a list of zip codes to my campaign? trending_flat

Uploading a list of zip codes to your campaign is as easy as copying a list of postal codes you have at hand using a very user friendly UI

What targeting options are available? trending_flat

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below: gender; male or female age group; 18 to 24, 25 to 34, 35 ...

How can I target by location? trending_flat

You can target the location of listeners on AudioGO by using any of the below options: DMA: Designated Market Area, is really just industry-speak for a media market.<...

How can I target by music genre? trending_flat

Pick music that matches your brand, your message, and your audience with AudioGO. Ads that are personalized to your listeners’ music preferences are especially effective at driving up engagements. ...

Can I advertise on podcasts? trending_flat

Yes, you can! It falls under spoken word content in music genre targeting. Currently, we offer the following podcast/spoken word categories: Arts Business Comedy

Can I run a Spanish language audio ad? trending_flat

AudioGO works with Spanish language publishers including Entravision, allowing you to run Spanish audio ads to Spanish speaking listeners.

Campaign Creation

Start creating audio campaigns in minutes by following a few simple steps

How to set the right budget for my campaign? trending_flat

Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through

How does campaign scheduling work? trending_flat

Specify when your campaign should automatically start and end

How do I specify exactly when I want my ads to run? trending_flat

To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling

How does display retargeting work? trending_flat

Retargeting listeners with display ads will showcase your image banners to listeners that have been previously exposed to your audio ad while browsing websites and apps at a later time

Where will my campaigns run? trending_flat

Currently, our publisher partners include Pandora, Stitcher, iHeartRadio, TuneIn, Cumulus, Cox Media Gro...

Can I select a single publisher? trending_flat

You are not able to select a single publisher at this time. But if you select music genre targeting, most of your impressions will appear on Pandora, which specializes in music streaming. If...

How do my ads get approved? trending_flat

Ads running on AudioGO need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation

How many impressions and listeners will I reach with my targeting criteria? trending_flat

The number of impressions and unique listeners you reach depend on the budget and targeting criteria you set in your campaign. We do provide a forecast of your audience reach in the set up p...

How to use Audience Guide to correctly size my audience? trending_flat

Audience Guide is AudioGO's inventory forecasting tool which uses past info to predict available inventory for your campaigns

How to optimize targeting if my audience is broad? trending_flat

A broad audience coupled with smaller budgets will generally result in successful campaigns but you may want to consider exploring more precise targeting to match your campaign objective

How to fix targeting when my audience is too narrow? trending_flat

Narrow audiences usually result in campaigns not being able to fully deliver on their budgets and might not fulfill their goal. It is thus important to fix this by opening up your reach

What are your audio ad specs? trending_flat

AudioGO accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)

How to use display banners with your audio ads trending_flat

You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions

How long will my ad run? trending_flat

You can select your campaign start and end dates when setting up your audio campaign. You can also pause or stop t...

How does day parting work? trending_flat

Day parting allows you to select the hours of the day your ad will play to listeners in their local time. To use day parting, click on the 'Do you want to enable day parting?' option in t...

How to properly make use of the destination URL trending_flat

The destination URL is the complete web address of your landing page for listeners that click on your banners

How to design your banners online in minutes trending_flat

With our integration with Canva, you can design display banners yourself in minutes

Reporting

Measure and optimize audio campaigns' effectiveness with in-depth performance metric reports

What kind of reporting do I get? trending_flat

Each user gets a personalized dashboard that displays the following metrics in real-time: Campaign Metrics: Total/daily ad spend Budget Start/end dates

How do you calculate CTR? trending_flat

The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner. CTR is calculated by dividing the total number of clicks from your display banners by the ...

How do you calculate LTR? trending_flat

LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing

Can I export my campaign report? trending_flat

Yes, you sure can! To download your AudioGO campaign reporting into a sleek PDF file, simply hit the 'Export Report' link at the top right of the Campaign Report page. Now, with just a click, you c...

How are total clicks calculated? trending_flat

Total clicks is an aggregate value of the number of clicks all your banner ads have cumulatively recorded as part of your campaign

How can I see where my campaign actually ran? trending_flat

With location breakdown you get a report of where your campaign impressions were heard

How do I download my reports data as CSV? trending_flat

To download reports data as CSV, simply click the download icon next to each report title on your reporting dashboard

Ad Creation

Don't have an audio ad? We can create one for you

When is my audio ad ready? trending_flat

Audio ads you request from AudioGO are produced within a maximum of two business days. We also notify you in-app and via email when your ad is ready to be reviewed

How do I share my ad preview with a colleague or customer? trending_flat

Your ad preview can be shared with collaborators by clicking the "Share Preview Link" from the Preview Ad window

How to request an audio ad trending_flat

AudioGO gives you the option to request the creation of professional quality audio ads at very affordable rates

What if I'm unhappy with my ad, can I ask for a revision? trending_flat

If you're unhappy with the audio ad we created for you, you can request a revision by submitting a form in the original email you received with the ad.

Can you help me write my audio ad script? trending_flat

Of course! But I'm afraid we don't offer writing services for our advertisers at the moment. We're still more than happy to offer edits and suggestions if needed.

Can I use my own background music for my ad request? trending_flat

You sure can! We just ask that you provide a license or some form of written consent from the rights holder beforehand.

Do you offer translation services? trending_flat

Though we do support Spanish ads, I'm afraid we don't offer translation services at this time. So if you do want a Spanish-language ad created, we just ask that you please submit in...

Campaign Management

Everything you need to know about managing and optimizing your live ad campaign

Why did my campaign end up not spending the entire budget? trending_flat

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

How is my budget distributed throughout my campaign duration? trending_flat

Campaign budget is distributed evenly across the campaign duration

Can I edit my ad campaign after launch? trending_flat

Like most adtech platforms, you too have the ability to edit campaigns at any time along the way with AudioGO. Just find the ad campaign you wish to edit and click 'Edit Campaign.' You wi...

Can I pause or stop my ad campaign after launch? trending_flat

If you wish to stop or pause a live ad campaign, simply: Visit your dashboard, or click 'My dashboard' In the left side of that view, you'll find a green toggle next to where ...

How do I fix my underperforming campaign? trending_flat

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

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