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Getting Started

Getting started with audio advertising

What is AudioGO?

AudioGO is an audio advertising platform for Small Businesses and Agencies that empowers promoting your product or service to music and podcast listeners

How do I get started?

With AudioGO you can get started in minutes by signing up online. Creating an account is free, and campaign spend starts with low budgets.

How does account confirmation work?

To activate your account, we need to validate your email address. We do this by sending you a unique code which needs to be confirmed

What are AudioGO's password requirements?

For best account security, we recommend passwords longer than 8 characters, containing both letters and numbers

What if I forgot my password?

If you happen to forget your password, simply click the

How to choose the right industry for my account?

Make sure you select from the drop down menu one or more industries most representative to your business

What are your ad guidelines?

In order to maintain the highest quality experience for our streaming listeners, we require all a...

If I live outside the US, can I run ads?

Currently AudioGO is available to businesses established within the US, targeting listeners across the nation

Can I partner with AudioGO?

Of course! We're always on the lookout for like-minded businesses and organizations to team up wi...

Is it okay to advertise CBD products?

It depends on if our publishers will allow it. So we ask that all CBD advertisers submit their ad...

Billing and Payment

Straightforward billing and payment for your audio campaign

How do I pay?

You can pay for your ads with either a credit or debit card. We accept the following credit cards...

What is the minimum spend amount?

The minimum spend requirement for an AudioGO campaign is $250. You can edit, pause or adjust your...

How much does AudioGO cost?

We charge a flat $18/CPM (1,000 impressions). That rate includes unlimited targeting, display ad ...

How often will I be billed?

AudioGO will charge your credit card each time you hit your billing threshold across all running campaigns and / or at the end of each month. The default threshold is $250

Will I need to enter my credit card info for each campaign?

No, you just need to enter your credit card once in the

Can I add multiple credit cards?

At this time, you can't add multiple credit cards to your AudioGO account. Though you are we...

How do I adjust my billing threshold?

As I'm sure you may already know, an

Do you allow alternative payment methods for bigger spenders?

We do offer invoicing as a payment method but have a minimum spend requirement. To request more i...

How do I change my payment method?

To change your payment method: Please login to your AudioGO account. Navigate ...

How do I delete my payment method?

Payment methods can be deleted when (cumulatively): There are no active or running c...

How can I redeem my advertising credit coupon?

An advertising credit coupon can be easily redeemed within AudioGO by navigating to your billing details page

What currencies do you accept?

At this time, you can purchase AudioGO ads only with the US dollar.

Where can I see my past charges?

For a full accounting of your charges on AudioGO, please visit your 'Payment History.' ...

How can I download a receipt of my charges?

Here's how to download your AudioGO charges into a PDF

Targeting

Audio advertising comes with flexible audience targeting

What targeting options are available?

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targ...

How can I target by location?

You can target the location of listeners on AudioGO by using any of the below options: <...

How can I target by music genre?

Pick music that matches your brand, your message, and your audience with AudioGO. Ads that are pe...

Can I advertise on podcasts?

Yes, you can! It falls under spoken word content in music genre targeting. Currently, we offer th...

Can I run a Spanish language audio ad?

AudioGO works with Spanish language publishers including Entravision, allowing you to run Spanish audio ads to Spanish speaking listeners.

Campaign Creation

Start creating audio campaigns in minutes by following a few simple steps

How to set the right budget for my campaign?

Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through

How does campaign scheduling work?

Specify when your campaign should automatically start and end

How do I specify exactly when I want my ads to run?

To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling

Where will my campaigns run?

Currently, our publisher partners include Pandora, iHeartRadio,...

Can I select a single publisher?

You are not able to select a single publisher at this present time. But if you select musi...

How do my ads get approved?

Ads running on AudioGO need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation

How many impressions and listeners will I reach with my targeting criteria?

The number of impressions and unique listeners you reach depend on the budget and targeting crite...

How to use Audience Guide to correctly size my audience?

Audience Guide is AudioGO's inventory forecasting tool which uses past info to predict available inventory for your campaigns

How to optimize targeting if my audience is broad?

A broad audience coupled with smaller budgets will generally result in successful campaigns but you may want to consider exploring more precise targeting to match your campaign objective

How to fix targeting when my audience is too narrow?

Narrow audiences usually result in campaigns not being able to fully deliver on their budgets and might not fulfill their goal. It is thus important to fix this by opening up your reach

What are your audio ad specs?

AudioGO accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)

How to use display banners with your audio ads

You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions

How long will my ad run?

You can select your campaign start and end dates when setting up your audio campaign. You c...

How does day parting work?

Day parting allows you to select the hours of the day your ad will play to listeners in their loc...

How to properly make use of the destination URL

The destination URL is the complete web address of your landing page for listeners that click on your banners

How to design your banners online in minutes

With our integration with Canva, you can design display banners yourself in minutes

Reporting

Measure and optimize audio campaigns' effectiveness with in-depth performance metric reports

What kind of reporting do I get?

Each user gets a personalized dashboard that displays in real-time: their total ad sp...

How do you calculate CTR?

The CTR (click-through-rate) represents the percentage of listeners who clicked on a display bann...

How do you calculate LTR?

The LTR (listen-through-rate) represents the percentage of ad plays that were listened to in its ...

Can I export my campaign report?

Yes, you sure can! To download your AudioGO campaign reporting into a sleek PDF file, simply hit ...

Ad Creation

Don't have an audio ad? We can create one for you

How do I request an audio ad?

AudioGO provides businesses of all sizes with an easy option to request the creation of professional quality audio ads at very affordable rates

What if I'm unhappy with my ad, can I ask for a revision?

If you're unhappy with the audio ad we created for you, you can request a revision by submitting a form in the original email you received with the ad.

Can you help me write my audio ad script?

Of course! But I'm afraid we don't offer writing services for our advertisers at the mo...

Can I use my own background music for my ad request?

You sure can! We just ask that you provide a license or some form of written consent from the rig...

Do you offer translation services?

Though we do support Spanish ads, I'm afraid we don't offer translation services at thi...

Campaign Management

Everything you need to know about managing and optimizing your live ad campaign

Why did my campaign end up not spending the entire budget?

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

How is my budget distributed throughout my campaign duration?

Campaign budget is distributed evenly across the campaign duration

Can I edit my ad campaign after launch?

Like most adtech platforms, you too have the ability to edit campaigns at any time along the way ...

Can I pause or stop my ad campaign after launch?

If you wish to stop or pause a live ad campaign, simply: Visit your dashboard, or cl...

How do I fix my underperforming campaign?

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

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