Frequently Asked Questions

Get answers to most commonly asked questions about the product onboarding,
campaign creation, payment and more

Getting Started

How do I get started?

Simply go to www.audiogo.com, and fill out the form requesting an invitation to the Public Beta. We will send you a link where you can set up an account and enter your credit card. To get started you simply upload your creative, select your targets, enter your budget, and go. Your campaign will begin running the same day. If you don't have an audio ad, we will create one for you.

What is AudioGO?

AudioGO is a self-serve platform that makes it easy to schedule and run audio ads on Pandora and iHeart today, with more premium publishers coming in the future. The product is in Public Beta today, and gives any small business or agency the ability to buy audio, targeted to the specific audience they want to reach.

Do I need audio ad creative?

If you don't have an ad we can help you create one! To request an ad:

  1. Log into your account
  2. Click on the Request audio ad button in the upper right corner of your dashboard
  3. Send us some information regarding your request
  4. We will deliver your ad into your account in 24-48 hours or less

If I live outside the US, can I run ads?

Currently AudioGO is only available in the US. We will be introducing the product in markets outside the US in the coming year.

Campaign Creation

Where will my campaigns run?

Today, campaigns will run on Pandora and iHeartRadio. We will be adding additional publishers in the coming months.

Can I select a single publisher?

You are not able to select a single publisher at this time.

Is there any way to know how much traffic is available for my targeted campaign?

We will be introducing a tool in Q2 that will enable you to see how many impressions your targeted campaign will reach when you are setting up your campaign, so that you can get insight into the right granularity of targeting to meet your needs.

How do my ads get approved?

"A human listens to every ad before it is approved." We will listen to every single ad, and will usually approve within a few hours or less so you're campaigns can be up and running on schedule.

What are your audio ad specs?

Audio file:

  • Length: 30 seconds or less
  • File types: .mp3, .wma, .aac, .ogg, .wav

Image file:

  • Dimensions: 300 x 250 pixels
  • File type: JPEG or PNG

How does day parting work?

Day parting allows you to select what hours of the day your ad will play to listeners. To add day parting, click on the 'Do you want to enable day parting?' option in campaign set up page and select the hours and days you prefer.

NOTE: AudioGO is set to UTC timezone, so please set accordingly.

Billing and Payment

How do I pay?

You can pay for ads using your credit or debit card. We accept the following credit cards:

  • Visa
  • American Express
  • Mastercard
  • Discover
  • JCB

What is the minimum spend?

The minimum spend in a campaign is $250.

Will I need to enter my credit card info for each campaign?

You just need to enter your credit card once in the payment methods section of your dashboard.

This credit card will be charged across all your campaigns.

How often will I be billed?

You're automatically charged when you reach our preset amount (known as your threshold) of $250. If you don't hit this preset amount by the last day of the month you will be charged your current balance.

Targeting

What kind of targeting can I do?

You can target by gender, age, location (state, MSA, DMA, or county), time of day, and music genre, and language (Spanish or English), with 100% addressability.

Reporting

What kind of reporting do I get?

Each user gets a real time dashboard that displays in real time progress against spend, # of times the ad has played, unique listeners, Listen Through Rate (LTR), and Click Through Rate (CTR). This can be downloaded into a .CSV file at any time during the campaign or after it's finished.

Other Questions