Frequently Asked Questions

Get answers to most commonly asked questions about the product onboarding,
campaign creation, payment and more.



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Getting Started

Getting started with AudioGO!

How can I contact AudioGO? trending_flat

For any reason you may want to contact us, please use the in-app chat or write us an email at Looking forward to hearing from you :)...

How do I close my AudioGO account? trending_flat

For any reason you may want to cancel your AudioGO account, please reach to us at and a representative will be happy to ...

What is AudioGO? trending_flat

AudioGO is an audio advertising platform for Small Businesses and Agencies that empowers promoting your product or service to music and podcast listeners

How do I get started? trending_flat

With AudioGO you can get started in minutes by signing up online. Creating an account is free, and campaign spend starts with low budgets.

How does account confirmation work? trending_flat

To activate your account, we need to validate your email address. We do this by sending you a unique code which needs to be confirmed

What are AudioGO's password requirements? trending_flat

For best account security, we recommend passwords longer than 8 characters, containing both letters and numbers

What if I forgot my password? trending_flat

If you happen to forget your password, simply click the 'Forgot password' link on the AudioGO log in pa...

How to choose the right industry for my account? trending_flat

Make sure you select from the drop down menu one or more industries most representative to your business

What are your ad guidelines? trending_flat

In order to maintain the highest quality experience for our streaming listeners, we require all advertisers on AudioGO to strictly observe the following guidelines: General Content R...

If I live outside the US, can I run ads? trending_flat

Currently AudioGO is available to businesses established within the US and Canada

Can I partner with AudioGO? trending_flat

Of course! We're always on the lookout for like-minded businesses and organizations to team up with! You can inquire with our Partnerships team

Is it okay to advertise CBD products? trending_flat

It depends on if our publishers will allow it. So we ask that all CBD advertisers submit their ad, or ad script, by contacting us for ...

Am I able to change the email address associated with my account? trending_flat

No, unfortunately at this time, AudioGO does not allow users to change the email address associated with an account. We recommend creating a new account if you are looking to use a new email....

Can I add multiple users to my account? trending_flat

Yes, you can! Check out the User Management section in our FAQs for more details.

Billing and Payment

Straightforward billing and payment for your audio campaign

Can I see my current spending / next charge? trending_flat

Yes. If you want to see your current account balance, just navigate to ‘Payment details’ from your user menu and locate the ‘Amount Owed’ widget. T...

Why am I being charged after my campaign ended? trending_flat

Even if your campaign has ended, your account may still have a pending balance that will be charged at the end of the month. You can see your current pending balance in the ‘Amount Owned’ wid...

Where can I see my past charges? trending_flat

If you just want to see how much your campaigns spent last month, simply navigate to 'Billing details' from your user menu and locate the 'Last Month Spend' widget. For a full accounting of your...

How do I adjust my billing threshold? trending_flat

The first payment threshold will start at $100. Once you make a successful payment at that threshold, it will automatically increase to $250. After a successful payment at that threshold, it will i...

How do I pay? trending_flat

You can pay for your ads with either a credit or debit card. We accept the following credit cards: Visa American Express Mastercard Discover JCB

What is the minimum spend amount? trending_flat

The minimum spend requirement for an AudioGO campaign is $250 USD or $300 CAD. Like most other adtech platforms, you can also start, stop, and edit your campaigns as you wish.

How much does AudioGO cost? trending_flat

We charge a base CPM (1,000 impressions) of $18 USD/CAD for streaming campaigns, which includes FREE location, gender, age, device, and genre targeting. For podcast campaigns, that base CPM is $20 ...

How often will I be billed? trending_flat

AudioGO will charge your credit card each time you hit your billing threshold across all running campaigns and / or at the end of each month. The default threshold is $250 USD/$300 CAD

Will I need to enter my credit card info for each campaign? trending_flat

No, you just need to enter your credit card once in the payment methods section of your AudioGO dashboard. And every cam...

Can I add multiple credit cards? trending_flat

At this time, you can't add multiple credit cards to your AudioGO account. Though you are welcome to change yo...

How do I adjust my billing threshold? trending_flat

As I'm sure you may already know, an automatic charge is triggered for every $250 USD/$300 CAD...

Do you allow alternative payment methods for bigger spenders? trending_flat

We do offer invoicing as a payment method but have a minimum spend requirement. To request more information on our invoicing solution, please

How do I change my payment method? trending_flat

To change your payment method: Please login to your AudioGO account. Navigate to the top right-hand corner of your screen and you'll find a dropdown menu where your username...

How do I delete my payment method? trending_flat

Payment methods can be deleted when (cumulatively): There are no active or running campaigns There is no outstanding balance to be paid The last completed campaign is...

How can I redeem my advertising credit coupon? trending_flat

An advertising credit coupon can be easily redeemed within AudioGO by navigating to your billing details page

What currencies do you accept? trending_flat

At this time, you can purchase AudioGO ads with US and Canadian dollars.

Where can I see my past charges? trending_flat

For a full accounting of your charges on AudioGO, please visit your 'Payment History.' It can be found in the 'Payment Methods' page from the user menu in the far-right c...

How can I download a receipt of my charges? trending_flat

Here's how to download your AudioGO charges into a PDF

Audience Targeting

Audience Targeting with AudioGO

What targeting options are available? trending_flat

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below: gender; male or female age group; 18 to 24, 25 to 34, 35 ...

Can I advertise on podcasts? trending_flat

Yes, you can! To advertise on podcasts, it's just a matter of following these three simple steps: Select 'Podcast' as part of the first step in creating your ad campaign...

What type of segments are included in your behavioral targeting feature? trending_flat

Our behavioral targeting feature - which is only available for streaming campaigns - is a catalog of listener segments that are organized around the following 221 interests and user statuses: <...

What is Predictive Audiences, and how does it work? trending_flat

In partnership with Comscore, Predictive Audiences is an industry-first, cookie-free, ...

What is Ad Position Targeting? trending_flat

Ad Position Targeting allows advertisers to choose any combination of pre, mid, and/or post-roll inventory to determine their ad placements within podcasts. We strongly advise using...

How can I target by location? trending_flat

You can target the location of listeners on AudioGO by using any of the below options: DMA: Designated Market Area, is really just industry-speak for a media market.<...

How can I target by music genre? trending_flat

Pick music that matches your brand, your message, and your audience with AudioGO. Ads that are personalized to your listeners’ music preferences are especially effective at driving up engagements. ...

Can I run a Spanish language audio ad? trending_flat

AudioGO works with Spanish language publishers including Entravision, allowing you to run Spanish audio ads to Spanish speaking listeners.

How do I target Canadian zip codes? trending_flat

For targeting Canadian zip codes, we only accept the first 3 digits. For example, if you were to enter T3R 001; T3R002; T3S 003; T3S004, our system will only recognize the regions correspondi...

How do I properly format the list of codes I want to import? trending_flat

You can upload a list of postal codes separated by comma, semicolon, or new line

How do I import a list of zip codes to my campaign? trending_flat

Uploading a list of zip codes to your campaign is as easy as copying a list of postal codes you have at hand using a very user friendly UI

Campaign Creation

Start creating audio campaigns in minutes by following a few simple steps

How to set the right budget for my campaign? trending_flat

Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through

How does campaign scheduling work? trending_flat

Specify when your campaign should automatically start and end

How do I specify exactly when I want my ads to run? trending_flat

To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling

How does display retargeting work? trending_flat

Retargeting listeners with display ads will showcase your image banners to listeners that have been previously exposed to your audio ad while browsing websites and apps at a later time

Can I run political ads with AudioGO? trending_flat

Yes, AudioGO does accept political ads, but they are highly regulated and not all publishers allow them on their platforms. Political ads are not allowed to contain any hate speech or violence. If ...

What are the Podcast Ad Creative Guidelines? trending_flat

To ensure the best listener experience, and that your message fits the podcast environment, AudioGO ads are subject to the specific guidelines listed below:

Where will my campaigns run in the US? trending_flat

Currently, our streaming publisher partners include Pandora, iHeartRadio<...

Where will my campaigns run in Canada? trending_flat

Currently, our Canadian publisher partners include TuneIn, Audiomack, Corus, Stingray Music, idobi, and Sonos Radio.

Can I select a single publisher? trending_flat

You are not able to select a single publisher at this time. But if you select music genre targeting, most of your impressions will appear on Pandora or SoundCloud, both of whom specialize in...

How do my ads get approved? trending_flat

Ads running on AudioGO need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation

How many impressions and listeners will I reach with my targeting criteria? trending_flat

The number of impressions and unique listeners you reach depend on the budget and targeting criteria you set in your campaign. We do provide a forecast of your audience reach in the set up p...

How to use Audience Guide to correctly size my audience? trending_flat

Audience Guide is AudioGO's inventory forecasting tool which uses past info to predict available inventory for your campaigns

How to optimize targeting if my audience is broad? trending_flat

A broad audience coupled with smaller budgets will generally result in successful campaigns but you may want to consider exploring more precise targeting to match your campaign objective

How to fix targeting when my audience is too narrow? trending_flat

Narrow audiences usually result in campaigns not being able to fully deliver on their budgets and might not fulfill their goal. It is thus important to fix this by opening up your reach

What are your audio ad specs? trending_flat

AudioGO accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)

How to use display banners with your audio ads trending_flat

You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions

How long will my ad run? trending_flat

You can select your campaign start and end dates when setting up your audio campaign. You can also pause or stop t...

How does day parting work? trending_flat

Day parting allows you to select the hours of the day your ad will play to listeners in their local time. To use day parting, click on the 'Do you want to enable day parting?' option in t...

How to properly make use of the destination URL trending_flat

The destination URL is the complete web address of your landing page for listeners that click on your banners

How to design your banners online in minutes trending_flat

With our integration with Canva, you can design display banners yourself in minutes


Optimize with Real-time Reporting | AudioGO

How do you calculate CTR? trending_flat

The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner. CTR is calculated by dividing the total number of clicks from your display banners by the ...

How do you calculate LTR? trending_flat

LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing

Can I export my campaign report? trending_flat

Yes, you sure can! To download your AudioGO campaign reporting into a sleek PDF file, simply hit the 'Export Report' link at the top right of the Campaign Report page. Now, with just a click, you c...

How are total clicks calculated? trending_flat

Total clicks is an aggregate value of the number of clicks all your banner ads have cumulatively recorded as part of your campaign

Where do my ads run? trending_flat

In your Campaign Report page is a graphical view of your ad's impression distribution by publisher. That way you can see exactly where your ads are playing at all times.

How do I download my reports data as CSV? trending_flat

To download reports data as CSV, simply click the download icon next to each report title on your reporting dashboard

What kind of reporting do I get? trending_flat

Each user gets a personalized reporting dashboard that displays the following metrics in real-time: Campaign Metrics: Total/daily ad spend Budget Start/end...

What kind of advanced reporting is available? trending_flat

Aside from the regular reports in your campaign dashboard, our advanced ‘Reporting’ tab has even more data for easy managing. There you'll find additional metrics and breakdowns of your campaign pe...

How can I create a scheduled report? trending_flat

In order to create a scheduled report, please visit the 'Reporting' tab in the top navbar menu > and click the green 'Create new report' button.

What is the difference between reporting frequencies? trending_flat

When creating a scheduled report you can select between the following options: Daily – totals Your report will be sent to you daily starting with the first dat...

Why didn’t I receive any data in my one time report? trending_flat

Be sure to check the campaign period and select your report data interval to be the included in the campaign run interval.

Why don’t I see data for genre or behavioral targeting breakdowns? trending_flat

The genre and behavioral targeting breakdowns are only available for campaigns that have used this targeting type on campaign setup. If a campaign was setup without that specific targeting, your re...

Why do I see 'unknown' when I create a GEO – Zip codes breakdown report? trending_flat

Unfortunately for some users we can’t identify the exact corresponding zip code. In this case, all add deliveries will be grouped under an 'Unknown' label.

What does this 'Audio Audience Network' mean in my publisher reporting? trending_flat

Because we host a number of different music streaming and digital radio publishers, for your convenience, we only display your campaign...

What does this 'Podcast Audience Network' mean in my publisher reporting? trending_flat

Because we host a number of different podcast publishers, for your convenience, we only display your campaign's top 8 publishers by nam...

Ad Creation

Don't have an audio ad? We can create one for you

When is my audio ad ready? trending_flat

Audio ads you request from AudioGO are produced within a maximum of two business days. We also notify you in-app and via email when your ad is ready to be reviewed

How do I share my ad preview with a colleague or customer? trending_flat

Your ad preview can be shared with collaborators by clicking the "Share Preview Link" from the Preview Ad window

How to request an audio ad trending_flat

AudioGO gives you the option to request the creation of professional quality audio ads at very affordable rates

What if I'm unhappy with my ad, can I ask for a revision? trending_flat

If you're unhappy with the audio ad we created for you, you can request a revision by submitting a form in the original email you received with the ad.

Can you help me write my audio ad script? trending_flat

Of course! But I'm afraid we don't offer writing services for our advertisers at the moment. We're still more than happy to offer edits and suggestions if needed.

Can I use my own background music for my ad request? trending_flat

You sure can! We just ask that you provide a license or some form of written consent from the rights holder beforehand.

Do you offer translation services? trending_flat

Though we do support Spanish ads, I'm afraid we don't offer translation services at this time. So if you do want a Spanish-language ad created, we just ask that you please submit in...

Campaign Management

Audio Campaign Management - AudioGO

Why did my campaign end up not spending the entire budget? trending_flat

Campaigns can underdeliver for a set of reasons including: narrow targeting, issues with payment or non-compliant ads

How is my budget distributed throughout my campaign duration? trending_flat

Campaign budget is distributed evenly across the campaign duration

Can I edit my ad campaign after launch? trending_flat

Like most adtech platforms, you too have the ability to edit campaigns at any time along the way with AudioGO. Just find the ad campaign you wish to edit and click 'Edit Campaign.' You wi...

Can I pause or stop my ad campaign after launch? trending_flat

If you wish to stop or pause a live ad campaign, simply: Visit your dashboard, or click 'My dashboard' In the left side of that view, you'll find a green toggle next to where ...

How do I fix my underperforming campaign? trending_flat

Campaigns can under perform or under deliver in case of a much too narrow targeting. A quick fix would be broadening the targeting

User Management

User management - AudioGO

What are the types of users in AudioGO? trending_flat

Account owners can assign multiple users with any of the following three permissions: full-access, edit or view. Permission-type determines the level of access to an account's ...

How do I add a new user to my AudioGO account? trending_flat

To start adding users to your AudioGO account, click your username in the top-right corner of

How do I remove access to a user in my account? trending_flat

You can remove the access rights of any user from your AudioGO account ONLY if you are the account owner or a full access member. To do so, visit the User Management screen from your dashboa...

How do I change the access level to a user in my account? trending_flat

To edit user permissions, visit the User Management screen from your dashboard's username menu > click on the three dots button next to the user whose access you want changed > select “Edit p...

I have multiple AudioGO accounts. Can I give access to all of them to a single user? trending_flat

Unfortunately, you can NOT invite an email address to access multiple AudioGO accounts at this moment. Instead, we suggest you create different email aliases for that one user.

Can I, as an account administrator, reset the password of a user? trending_flat

Learn if account administrators can reset user passwords on AudioGO.

Who receives communications and billing notifications? trending_flat

The account contact email is the address we send all our notifications to. Team members won’t receive any of the notifications that are sent to an account contact. By default, the account contact e...

Conversion Tracking

Conversion Tracking with AudioGO Pixel

What is a conversion? trending_flat

Discover what constitutes a conversion in the realm of audio advertising.

What is the AudioGO Pixel? trending_flat

The AudioGO Pixel is a snippet of HTML code that's added to your website to track and measure conversions<...

What does the AudioGO Pixel track? trending_flat

This version of the AudioGO Pixel specifically tracks total and unique visits to a website or webpage after a person listens to an audio ad (conversion), whether that is by clicking the companion b...

Which page(s) on my website should I add the AudioGO Pixel? trending_flat

We recommend adding the pixel to the website or webpage that you are promoting in your audio ad campaign. This can be a home page or a specific landing page that you would like the listeners of you...

How do I enable the AudioGO Pixel with my AudioGO campaign? trending_flat

Currently, you can only enable the AudioGO Pixel if your campaign includes Display Retargeting. Once Display Retargeting has been enabled you will see the Conversion Tracking option appear at the b...

How do I install the AudioGO Pixel? trending_flat

How do I install the AudioGO Pixel on my website? The AudioGO Pixel can be placed anywhere in the element of the website’s or app’s HTML code...

What data or reporting is provided if I enable Conversion Tracking with the AudioGO Pixel? trending_flat

Currently you can track total conversions or website/webpage visits, which may include the same person clicking on multiple pages on your website or webpage. As well as Unique Conversions which wou...

How can I check to see if the AudioGO Pixel was installed correctly? trending_flat

To check if the AudioGO Pixel was installed correctly and is working properly, here’s what you'll need to do: 1. Open the developer tools on your web browser (Ctrl+Shift+I o...

How do I add the AudioGO pixel to my Wix website? trending_flat

You can add the AudioGO pixel to your Wix website by following the steps below: Get your AudioGO pixel code from the campaign window by pushing ...

How do I upload the pixel to a Shopify site? trending_flat

To use the pixel on a Shopify site please do the following: L...