What’s on the AudioGO Dashboard?

The new dashboard offers an account-level overview of campaign performance and spending, showcasing top-performing inventory, under-pacing campaigns, and key metrics for the whole account or selected advertisers, as follows:

• Payment Details – provides a brief view of billing information for the selected advertiser, including balance due, last payment, and upcoming payment. Clicking on the box redirects you to the account billing details page.
• Active Campaigns – displays the total number of active campaigns for the selected advertiser(s). Clicking on this box directs you to the list of relevant campaigns.
• Low Pacing Campaigns – highlights the total number of underperforming, low-pacing campaigns for the selected advertisers Clicking on this box directs you to the list of relevant campaigns.
• Get Expert Advice – allows you to schedule a call with one of our audio ads experts for personalized guidance.
• Dedicated metric sections with trending graphs – help you visualize each key performance indicator:
  • Audio Impressions – represent the total number of times ads are played across your campaigns, enhancing brand awareness and audience recall.
    • Clicks – displays the total number of times your banner ads have been clicked throughout your campaigns. Clicks may originate from listeners interacting with companion banners during audio ad exposure or from display retargeting on third-party websites.
    • Spend – shows the current account balance, reflecting total campaign expenditures since the last charge. Charges apply upon reaching the payment threshold or at the end of the billing cycle.Listeners Reached – reflects the total number of unique individuals who heard the ad, ensuring each person is counted only once to measure your ad's reach. A listener is defined as a single user who connects to an audio stream or downloads content for immediate or later consumption.
• Top Publishers and Player Names- ranked by delivered impressions within the selected time frame.