Audio Advertising for Podcasters

How to Plot a Payback

Performance

12,523 Impressions

10,048 Unique Listeners

0 Clicks

Targeting

Males and females aged 18+

Mobile and tablets, PCs and laptops, and smart speakers.

How to Plot a Payback Paid ad

0:00 0:30

Movie Wars

Performance

10,070 Impressions

10,070 Unique Listeners

0 Clicks

Targeting

Males between the ages of 25-34.

8 Zip Codes in King, WA. 3 zip codes in Gwinnett, GA. 2 zipcodes in Dekalb, GA. Fulton, GA. Forsyth, GA. 2 zip codes in Queens, NY. 3 zip codes in Kings, NY. 2 zip codes in New York, NY. 2 zip codes in Davidson, TN. D.C.

Movie Wars Paid ad

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30 Minutos de Salud

Performance

160,276 Impressions

84,806 Unique Listeners

147 Clicks

Targeting

Males and females aged 18+

Smart Speaker, Phone, Tablet, and Desktop.

Country: USA

Segments

Health and Fitness::Interest - Health & Fitness

Personal Care & Health::Vitamins

Personas::Social Media::Social Media - Medium User

30 Minutos de Salud Paid ad

0:00 0:30

Pursuit: The Founders’ Guide to Happiness

Performance

163,297 Impressions

124,250 Unique Listeners

445 Clicks

Targeting

Males and females aged 35+

Phone, Tablet, and Desktop

Country: USA.

Segments

Retail Category: Apparel

Income - Estimated Household Income (HHI) $125,000 - $149,999

Income - Estimated Household Income (HHI) $150,000 - $199,999

Income - Estimated Household Income (HHI) $200,000+

Interest: Current Affairs & Politics

Investment & Wealth - Net Worth - Greater than $499,999

Personas: Personas: Life Stages: Retirement

Personas: Personas: Political Liberals

Pursuit: The Founders’ Guide to Happiness Paid ad

0:00 0:30

TWiT.Tv

Performance

63,722 Impressions

40,370 Unique Listeners

280 Clicks

Targeting

Males and females between the ages of 21 and 54.

Phone, Tablet, and Desktop

Country: USA.

Segments

B2B - Decision Makers - IT Industry

B2B:Technographics - Products and Services - Cloud Services

TWiT.Tv Paid ad

0:00 0:30

Discover more about our creative services

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“Promoting my podcast with AudioGo was a total game-changer. I reached new listeners across streaming platforms and saw a big jump in downloads after just a few campaigns.”

Sarah M

Independent Podcaster

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“AudioGo made it easy for our network to advertise multiple shows to highly targeted audiences. The platform’s flexibility and reach helped us grow our listener base faster than we expected.”

Jeremy L

Podcast Network

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“With AudioGo, I was able to get my niche podcast in front of the right audience without spending a fortune. The results were real — more subscribers, more engagement, and more momentum.”

Ted H

Niche Podcast Host

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across 7 categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments

Dating 77M Commuters 52M Vegetarians 40M Empty Nesters 1.5M + Lifestyle, Occupation & hundreds more segments

White-Collar Professionals 183M Military Veterans 169M Blue-Collar Workers 149M Government Employees 138M Educators 134M C-Suite Executives 132M HR Professionals 125M Army Personnel 120M + Lifestyle, Occupation & hundreds more segments

Income (HHI) - $60K+ 142M Income (HHI) - $100K+ 128M Income (HHI) - $250K+ 19M + Lifestyle, Occupation & hundreds more segments

Browse all segments

Listeners - AudioGo vs Radio

AudioGo

30.9%

Contemporary Hit Radio

9.1%

Country Radio

12%

Urban Radio

6.1%

Adult Contemporary Radio

9.7%

AudioGo

29.2%

Contemporary Hit Radio

12.2%

Country Radio

11.1%

Urban Radio

8.2%

Adult Contemporary Radio

10%

AudioGo

27.9%

Contemporary Hit Radio

11.7%

Country Radio

8.7%

Urban Radio

9.5%

Adult Contemporary Radio

9.3%

AudioGo

32.1%

Contemporary Hit Radio

15.9%

Country Radio

12.1%

Urban Radio

10.2%

Adult Contemporary Radio

11.6%

AudioGo

32.8%

Contemporary Hit Radio

16.6%

Country Radio

12.9%

Urban Radio

9.7%

Adult Contemporary Radio

12.2%

AudioGo

28%

Contemporary Hit Radio

10.4%

Country Radio

10.5%

Urban Radio

7.3%

Adult Contemporary Radio

9.6%

AudioGo

28.4%

Contemporary Hit Radio

10.6%

Country Radio

10.5%

Urban Radio

6.8%

Adult Contemporary Radio

9.9%

AudioGo

25.5%

Contemporary Hit Radio

Country Radio

8.3%

Urban Radio

5.3%

Adult Contemporary Radio

9.3%

AudioGo

27.8%

Contemporary Hit Radio

9.3%

Country Radio

12.4%

Urban Radio

5.4%

Adult Contemporary Radio

10.1%

AudioGo

Contemporary Hit Radio

Country Radio

Urban Radio

Adult Contemporary Radio

Source: Spring 2025 MRI Simmons

Listeners - AudioGo vs Spotify

AudioGo

23.3%

Spotify

11.7%

AudioGo

21.1%

Spotify

11.6%

AudioGo

19.6%

Spotify

11.6%

AudioGo

22.7%

Spotify

12.9%

AudioGo

23.1%

Spotify

12.9%

AudioGo

20.9%

Spotify

10.4%

AudioGo

21.4%

Spotify

10.7%

AudioGo

20.2%

Spotify

11.2%

AudioGo

21.2%

Spotify

10.2%

AudioGo

Spotify

Source: Spring 2025 MRI Simmons

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Streaming

Grow Your Audience

Promote your podcast to millions of streaming listeners and attract new subscribers at scale.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Podcasts

Find Your Next Fans

Target podcast listeners by genre, interest, and behavior to grow your audience faster.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

Digital Radio

Local Reach

Introduce your podcast to new audiences across thousands of stations and streaming channels.

Browse all stations

Why audio advertising?

Audio advertising is highly effective because it reaches people in moments when they’re tuned in but not distracted by screens—like driving, working out, or cooking. Studies show digital audio ads boost brand recall, increase awareness, and drive online and in-store actions. With precise targeting, your message is delivered to the right audience in the right place, often at a lower cost than traditional media. Audio advertising is a powerful way to connect with your community and inspire action.

What targeting options are available?

AudioGo offers a wide range of targeting options across audience type, age, gender, time, location, language, music or podcast genre, as well as hundreds of interests and statuses across streaming and podcast campaigns. See our targeting options for more info.

What if I don't have my own audio ad?

If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

How much do sponsors pay for podcasts?

Podcast sponsorship costs usually depend on audience size, show popularity, and ad placement. Most podcasts charge advertisers using CPM (cost per thousand listeners). On average, sponsors pay around $18–$25 CPM for a 30-second ad and $25–$40 CPM for a 60-second ad. That means if a podcast episode reaches 10,000 listeners, a 30-second ad might cost about $180–$250. Premium or niche podcasts with highly engaged audiences can command much higher rates. With platforms like AudioGo, you don’t need to negotiate directly with podcasters—you can easily run ads across thousands of shows, targeting by genre, location, or audience, all within your budget.

Have questions?

If you need help getting started, or anywhere along the way during your campaign, our support center and team are here to help.

More FAQs

Promote Your Podcast on Top Shows

100M+

70M+

$250

1000+

Calling All Podcasters!

Local Targeting

Target Specific Profiles

Easy Self-Service

No Audio Ad? No Problem

Audio Advertising is Perfect for Podcast Marketing

Advanced Targeting with Precision

Targeting Options

Audience Segments

Consumers are Listening

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Access the Biggest Streaming Publishers and Podcasts

Grow Your Audience

Find Your Next Fans

Local Reach

Guides and Resources

Guide to digital audio advertising campaigns

Audio campaign optimization tips

Synthetic voice ads

Frequently asked questions

Promote Your Podcast on Top Shows

100M+

70M+

$250

1000+

Calling All Podcasters!

Local Targeting

Target Specific Profiles

Easy Self-Service

No Audio Ad? No Problem

Audio Advertising is Perfect for Podcast Marketing

Advanced Targeting with Precision

Targeting Options

Audience Segments

Consumers are Listening

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Access the Biggest Streaming Publishers and Podcasts

Grow Your Audience

Find Your Next Fans

Local Reach

Guides and Resources

Guide to digital audio advertising campaigns

Audio campaign optimization tips

Synthetic voice ads

Frequently asked questions

Create Your Free AudioGO Account

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