Audio Advertising for Higher Education Schools

Wilkes University

Performance

69,461 Impressions

43,208 Unique Listeners

21 Clicks

Targeting

Males and females between the ages of 18 and 24

Mobile and tablets, PCs and laptops, and smart speakers.

Allentown-Bethlehem-Easton, PA-NJ MSA; Wilkes Barre-Scranton, PA DMA

Wilkes University Paid ad

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Loyola University

Performance

82,789 Impressions

29,407 Unique Listeners

Targeting

Males and females between the ages of 18 and 34

Mobile and tablets, PCs and laptops, and smart speakers.

Maryland

Loyola University Paid ad

0:00 0:30

Purdue University

Performance

53,357 Impressions

27,337 Unique Listeners

269 Clicks

Targeting

Males and females between the ages of 18 and 54.

Phone

States: Indiana, Illinois, Michigan, Ohio,

Segments

B2B - Employment - Education Industry - Professors and Teachers; Demo - Education Level - Graduate - Bachelors / Undergraduate / College Degree

Purdue University Paid ad

0:00 0:30

University of Alaska Southeast

Performance

27,804 Impressions

8,425 Unique Listeners

21 Clicks

Targeting

Males and females aged 18+

Mobile and tablets, PCs and laptops, and smart speakers.

Juneau, AK; Sitka, AK; Haines, AK

Segments

Interest - Education

In-Market - Continuing Education

University of Alaska Southeast Paid ad

0:00 0:30

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“AudioGo gave us a fresh way to reach prospective students. Our ads on streaming platforms helped drive more campus tour sign-ups and boosted interest in our upcoming enrollment period.”

Leonard D

University Admissions Office

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“We needed an affordable way to promote our online courses to working professionals. AudioGo’s targeted audio ads helped us reach the right audience at the right time — and we saw a clear uptick in course registrations.”

Michelle T

Online Learning Platform

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“AudioGo made it easy for our continuing education programs to get noticed. We were able to quickly launch campaigns and connect with adults in our area looking to upskill or change careers.”

Dan B

Community College

Targeting Options

Combine location, demographics, device, behavior, content, and timing — then refine with ad positioning and language preferences.

Location State, city, county, DMA, MSA, zip code (US & CA)

Demographics Gender & age groups (18–24 through 65+)

Device Mobile, tablets, PC/laptop, smart speakers

Predictive Audiences 650+ Comscore segments — interests, behaviors, personas

Behavior 350+ listener behaviors & interest signals

Content Genre Streaming genres & podcast topics on Pandora, SiriusXM.

Day & Time Daypart by day of week & hour of day

Language English & Spanish audiences

Ad Position Pre-, mid-, post-roll podcast inventory

Learn more about targeting

Audience Segments

Real behavior, interests, and intent data across 7 categories. Each segment comes with monthly reach numbers so you know exactly how big your audience is.

White-Collar Professionals 183M Military Veterans 169M Blue-Collar Workers 149M Government Employees 138M Educators 134M C-Suite Executives 132M HR Professionals 125M Army Personnel 120M + Lifestyle, Occupation & hundreds more segments

Dating 77M Commuters 52M Vegetarians 40M Empty Nesters 1.5M + Lifestyle, Occupation & hundreds more segments

Home Improvement 175M Home & Garden 163M Music 154M Pets 152M Finance 142M Fitness 141M Politics 120M Shopping 120M + Lifestyle, Occupation & hundreds more segments

Employed 97M Job Seekers 3M Self-Employed 591K + Lifestyle, Occupation & hundreds more segments

Browse all segments

Listeners - AudioGo vs Radio

AudioGo

27.1%

Contemporary Hit Radio

10.7%

Country Radio

13.3%

Urban Radio

Adult Contemporary Radio

9.4%

AudioGo

24.1%

Contemporary Hit Radio

9.1%

Country Radio

8.8%

Urban Radio

5.3%

Adult Contemporary Radio

9.1%

AudioGo

30.1%

Contemporary Hit Radio

11%

Country Radio

12.1%

Urban Radio

7.9%

Adult Contemporary Radio

10.2%

AudioGo

26%

Contemporary Hit Radio

10%

Country Radio

10.6%

Urban Radio

7.5%

Adult Contemporary Radio

9.3%

AudioGo

27.4%

Contemporary Hit Radio

13%

Country Radio

9.3%

Urban Radio

9.8%

Adult Contemporary Radio

9.5%

AudioGo

28.7%

Contemporary Hit Radio

9.8%

Country Radio

12.4%

Urban Radio

7.8%

Adult Contemporary Radio

10%

AudioGo

24.8%

Contemporary Hit Radio

10.2%

Country Radio

10.8%

Urban Radio

10.2%

Adult Contemporary Radio

8.8%

AudioGo

Contemporary Hit Radio

Country Radio

Urban Radio

Adult Contemporary Radio

Source: MRI-Simmons, Local Market Studies, Fall 2025 (Published 06/18/2026)

Listeners - AudioGo vs Spotify

AudioGo

19.7%

Spotify

9.6%

AudioGo

19.1%

Spotify

11%

AudioGo

22%

Spotify

10.6%

AudioGo

18.7%

Spotify

10.6%

AudioGo

19.6%

Spotify

11.7%

AudioGo

21.5%

Spotify

9.9%

AudioGo

17.9%

Spotify

9.9%

AudioGo

Spotify

Source: MRI-Simmons, Local Market Studies, Fall 2025 (Published 06/18/2026)

Red Seat Ventures

Bonneville International

New York Public Radio

Consumable

Yahoo Sports

VSiN

AudioBoom

Cox Media Group

Entravision

NBC

Pandora

The Last Podcast Network

Stingray

Washington Post

Accuradio

Blaze Media

AdsWizz

AudioMack

Cumulus Media

idobi Network

Odeeo

PodcastOne

reVolver Podcasts

Audacy

Freakonomics Radio

Unwell Network

Simplecast

AudioMob

Barstool Sports

DailyWire+

Locked On

OWN (Oprah Winfrey Network)

SiriusXM Podcast Network

Streaming

Reach Future Students

Connect with millions of streaming listeners who are exploring their next step in education and ready to apply.

Browse all publishers

Scam Goddess

The Ben Shapiro Show

The Ezra Klein Show

Stay Tranquilo

13th Juror

American Greed Podcast

Civics 101

Conan O’Brien Needs A Friend

Critical Role

Dateline: Missing In America

Deadline: White House

Vibe Check

Pardon My Take

48 Hours

Not So Little with Kendall Vertes

99% Invisible

Busted Open

Closing Bell

CounterClock

Dark Downeast

Dateline Originals

Deadly Mirage

The Daily

Murder, Mystery & Makeup

Serial

Amplified Voices

All In with Chris Hayes

Call Her Daddy

CNBC's "Fast Money"

Crime Junkie

Dateline

Dateline: True Crime Weekly

Dr. Laura Call of the Day

Podcasts

Meet Curious Minds

Align your institution with trusted podcast voices that resonate with students, parents, and lifelong learners.

Browse all podcasts

KABC - 790 kHz AM

KASE - 100.7 MHz FM

KBER - 101.1 MHz FM

WAXQ - 104.3 MHz FM

WMJX - 106.7 MHz FM

KAKC - 1300 kHz AM

KATM - 103.3 MHz FM

KBIG - 104.3 MHz FM

WBGG - 105.9 MHz FM

WSTR - 94.1 MHz FM

KALZ - 96.7 MHz FM

KBAY - 94.5 MHz FM

KMEL - 106.1 MHz FM

WLS - 890 kHz AM

WTDY - 96.5 MHz FM

Digital Radio

Local Markets

Keep your institution front and center with local and national audiences during every key enrollment season.

Browse all stations

Why audio advertising?

Audio ads reach prospective students during moments screens can't — commuting, studying, or working out — when they're receptive but not distracted. For colleges and universities, that means your enrollment message lands with the right students in your target regions, often at a lower cost than print or outdoor, backed by AudioGo's local and interest targeting.

What targeting options are available?

AudioGo gives you 1,000+ targeting options to reach prospective students — by location, age (18–24 and up), and education-related interests and in-market signals like continuing education. Combine filters to match your program's ideal applicant profile.

What if I don't have my own audio ad?

If you don’t have an ad, we can make one for you for just $10. Our team can craft a professional audio ad for you read by real voice actors. Or you can generate a free ad instantly with our lifelike synthetic voice technology option. See more information on our ad creative services.

What is the best audio ad platform for targeting young listeners?

AudioGo is well-suited for reaching young listeners because Gen Z consumes content primarily through streaming audio and podcasts rather than traditional visual ads. Targeting by music genre, podcast topic, and age lets you reach 18–24 year-olds in the moments they're actually listening, not scrolling past a banner.

How much does it cost to advertise a college or university on AudioGo?

Higher education campaigns on AudioGo start at a $250 minimum budget. Bid-based pricing automatically optimizes your spend toward prospective students in your target regions, so your institution pays for real impressions and clicks — not a flat rate regardless of results.

More FAQs

Reach New Students with Audio Advertising

100M+

70M+

$250

1000+

"I Heard It on a Podcast"

Local Targeting

Target Students

Easy Self-Service

Audio Advertising is Easy and Effective

Audio Advertising is Perfect for EDU Marketing

Advanced Targeting with Precision

Targeting Options

Audience Segments

Prospective Students are Listening

Listeners - AudioGo vs Radio

AudioGo vs Radio

Listeners - AudioGo vs Spotify

AudioGo vs Spotify

Access the Biggest Streaming Publishers and Podcasts

Reach Future Students

Meet Curious Minds

Local Markets

Guides and Resources

Guide to digital audio advertising campaigns

Audio campaign optimization tips

Synthetic voice ads

Frequently asked questions