Campaign Creation

AudioGo’s publisher network includes iHeartRadio, Pandora, TuneIn, Sonos, SoundCloud, Cox Media Group, and more across the US. Your ad’s exact placement depends on your targeting — audiences who ...

You are not able to select a single publisher at this time. But if you select music genre targeting, most of your impressions will appear on Pandora or SoundCloud, both of whom specialize in music ...

Ads running on AudioGo need to comply to our ad guidelines. Make sure your ad fits the requirements to ensure a smooth operation

AudioGo accepts audio clips up to 30 seconds long in one of the supported formats (mp3, wav, aac, wma and ogg)

You can upload up to three banners to accompany your ad. We recommend making use of all three dimensions

You can select your campaign start and end dates when setting up your audio campaign. You can also pause or stop the campaign at any time, and we will only charge you for the impressions that were ...

Audience Guide is AudioGo's inventory forecasting tool which uses past info to predict available inventory for your campaigns

Set a budget for the entire duration of your campaign. The amount will be split across all days your ad will run through

Specify when your campaign should automatically start and end

To define exactly the time of day and days of the week you want your ads to air, you need to enable hourly scheduling

Retargeting listeners with display ads will showcase your image banners to listeners that have been previously exposed to your audio ad while browsing websites and apps at a later time

Currently, our Canadian publisher partners include TuneIn, AudioMack, Corus, Stingray Music, idobi, and Sonos Radio.

Yes, AudioGo does accept political ads, but they are highly regulated and not all publishers allow them on their platforms. Political ads are not allowed to contain any hate speech or violence. If ...

To ensure the best listener experience, and that your message fits the podcast environment, AudioGo ads are subject to the specific guidelines listed below: Music, sound effects, and mnemonics/sonic ...

Yes, inside the Campaign Dashboard, you can see the Player Breakdown. It contains the distribution of ads played on top 10 platforms, such as iOS Applications, Pandora, Spotify, Third-party Android ...

On the new campaign page, you’ll be able to notice some pre-filled values, such as the campaign name (based on advertiser selection & current date), start and end dates (immediate start & ...

Through AudioGo's Campaign Goals, you can choose a primary campaign objective beyond traditional metrics, such as demographics or number of impressions, so the platform can recommend the most ...

With Goal-Based Buying, you can plan and execute campaigns in a more intuitive and strategic manner. Directly aligning your campaigns with your goals ensures better ROI, more effective ad spending, ...

Based on your selected primary campaign objective, the platform automatically recommends the most effective audio ad strategies, placements, and targeting options to help you achieve your goal. Brand ...

The conversion goal relates to the desired action that you want listeners to take after hearing your ad. This action could range from making a purchase, signing up for a newsletter, or downloading an ...

When switching goals, the targeting will reset, the start date will default to the current date, the duration will be set to two weeks, the default budget will be $1,000 and the newly chosen goal ...

Yes. You can override all campaign settings available in the user interface.

Yes, the default budget is $1,000. Depending on your campaign and goal settings, it may increase, but you can re-adjust it manually.

No, the goals are the same. However, due to the specifics of Podcasts, there are some minor differences in the Website Traffic and Conversions goals ( i.e. lack of a companion banner). In the case of ...

Yes, you can use up to three audio creatives per campaign, to assess which one resonates better with your audience. Reduce ad fatigue and keep your listeners engaged by using multiple creatives that ...

No, currently we do not offer support for running different banners associated with each audio creative. You are limited to the default amount of companion banners that will run across all your ads ...

No, you cannot mix different language ads in a single campaign; the language chosen for the first ad sets the language for the entire campaign.

Banners are included in the audio ads preview slider, however, unlike streaming campaigns, second-screen banners for podcast campaigns are not visible during audio ad playback.

The new dashboard offers an account-level overview of campaign performance and spending, showcasing top-performing inventory, under-pacing campaigns, and key metrics for the whole account or selected ...

If you have active campaigns, you’ll be directed here upon login. Otherwise, you’ll be guided to the 'Campaign Creation' page.

If no data is displayed, it could be due to one of the following reasons: The selected time interval (top-right corner) may not include active campaigns. Try adjusting the date range. No campaigns ...

Yes. You can select multiple cities, media geo-targeting, or regions in one campaign. Many advertisers run the same message in different local markets.