Website traffic refers to the strategy of using audio ads to drive listeners towards a specific webpage or online platform associated with a brand, product, or service. This approach aims to convert listeners into visitors, engaging them further with the brand beyond the initial audio encounter.
How do we optimize your campaign for this goal?
On AudioGO, when selecting a conversion goal for your campaign, we are targeting your audio ad on inventory that also has companion banners and disabling the delivery on smart speakers. We also encourage you to retarget your listeners with your display banners to increase the number of clicks received and maximize conversion chances.
Here’s what you need to take into account for your AudioGO ad:
- Call-to-Action Integration: A crucial element for increasing website traffic is a clear, compelling call-to-action (CTA). This CTA invites listeners to visit a website to learn more, make a purchase, sign up for a service, or engage in any other desired action that benefits the brand. The effectiveness of the CTA in motivating listeners to take the next step is key to driving website traffic.
- Leveraging Listener Engagement: Audio ads are often consumed in environments where listeners are engaged but not visually occupied, such as during commutes, workouts, or while multitasking. This presents an opportunity for brands to capture the attention of potential customers in moments when they might be more receptive to taking action, such as visiting a website.
- Seamless Experience: For maximum effectiveness, the transition from hearing an ad to visiting a website should be as seamless as possible. This can involve using easy-to-remember URLs, and QR codes for those who may see the ad in a visual context (like on a smart speaker with a display), or prompting listeners to use voice commands to navigate to the site.
- Measurement and Optimization: By tracking how much website traffic is generated from audio ads, you can measure the effectiveness of your campaigns. Tools like UTM parameters, dedicated landing pages, or promo codes can help attribute website visits directly to specific ads, allowing for optimization and refinement of strategies over time.
- Synergy with Other Marketing Efforts: Audio advertising that drives website traffic works best as part of a holistic marketing strategy. It complements other channels by providing an auditory touchpoint that can reinforce messages received via social media, email, or search.
