The more effective and affordable alternative to FM radio ads, streaming radio ads

Audience reach

Digital audio is highly personalized and can be tailored to the preferences of individual users.

Digital audio is delivered directly to listeners’ devices or on-demand. It targets a single listener or a specific group of listeners based on their choices

Terrestrial radio has a broad audience reach, depending on the transmission power of the station and its geographic coverage

Scale

Digital audio’s easy accessibility, wide range of content, and multiple platforms is drawing huge audiences.

73% of people who consumed digital audio (2022)

38% of people who consumed radio (2022)

Time spent

Consumers are spending less time with terrestrial radio in place of digital audio.

1:40 spent listening to digital audio (2022)

1:23 spent listening to terrestrial radio (2022)

Getting started

AudioGo's self-serve platform allows advertisers to get their digital radio ad up and running in a matter of minutes.

Online self-serve platform, in-app creative services, in-chat app and email customer support

Multi-step sales process, creative process and launch

Precise targeting

Digital audio allows advertisers to target specific demographics, interests, and behaviors, ensuring their message reaches the right audience and is not dependent on a specific station’s audience.

Target by location (state, DMA, city, county, zip code), age, gender, device, music/radio genres, and hundreds of interests and statuses

No specific targeting beyond the radio station’s general audience

Real time reporting

Advertisers can access detailed analytics and insights, including impression counts, engagement rates, and conversion data, to measure the effectiveness of their campaigns.

Real-time breakdown of impressions, listen-through rates, clicks by targeting criteria, and radio publishers

Limited end-of-campaign reporting

Pricing model

Digital audio advertising offers more cost-efficient pricing models compared to traditional radio, making it more budget-friendly for advertisers.

Pay as you go, no minimum commitments

Usually minimum budget and flight time requirements

Real-time optimization

With digital audio, advertisers can adjust their campaigns in real time based on performance data, allowing for quick optimizations to maximize ROI.

Fully editable campaigns that can be optimized at any point during flight

Editing a running radio ad involves several steps and depends on various factors, including your agreement with station, the length of the campaign, and the specific changes

Interactivity

Digital audio ads can include interactive elements and calls to action, enhancing user engagement and conversion potential.

Clickable links in ads, tracking pixel for web visits, and audience retargeting

No interactivity outside of the verbal call to action in a radio ad

Ad skip-ability

Many digital audio platforms offer non-skippable ad formats, ensuring that listeners can't easily bypass the ad content.

On average, AudioGo ads have a 90%+ listen through rate tracked in app

Terrestrial radio listeners can bypass ads at any point