The Agency Playbook: Your Guide to Simpler, Smarter Audio Advertising
Next-generation audio advertising meets next-level growth strategies in our all-new Agency Playbook—your guide to winning brand campaigns with AudioGo.
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Terrestrial radio ads
Audience reach
- Digital precision - targets individual listeners based on choices
- Broad reach limited by transmission power
Consumer engagement
- 73% digital audio consumption vs 38% radio (2022)
- Lower engagement, shorter listen time
Getting started
- Self-serve platform, instant setup
- Multi-step sales process, slow launch
Targeting
- Precise: location, media geo-targeting, demographics, interests, behaviors
- No targeting beyond station's general audience
Reporting
- Real-time analytics, listen-through rates, detailed breakdowns
- Limited end-of-campaign reports only
Pricing
- Pay-as-you-go, dynamic CPM, no minimums
- Minimum budgets, flight time requirements
Interactivity
- Clickable links, tracking, retargeting
- No interactivity, verbal CTA only
Optimization
- Real-time campaign editing during flight
- Complex editing processes, multiple steps
Ad resistance
- 90%+ listen-through, non-skippable
- Listeners can bypass ads anytime
Premium publishers
Top podcast shows
Top radio stations
Scam Goddess
The Ben Shapiro
The Ezra Klein Show
Stay Tranquilo
13th Juror
American Greed Podcast
Civics 101
Conan O’Brien Needs A Friend
Critical Role
Dateline: Missing In America
Deadline: White House
Vibe Check
Pardon My Take
48 Hours
Not So Little with Kendall Vertes
99% Invisible
Busted Open
Closing Bell
CounterClock
Dark Downeast
Dateline Originals
Deadly Mirage
The Daily
Murder, Mystery & Makeup
Serial
Amplified Voices
All In with Chris Hayes
Call Her Daddy
CNBC's "Fast Money"
Crime Junkie
Dateline
Dateline: True Crime Weekly
Dr. Laura Call of the Day
Scam Goddess
The Daily
Pardon My Take
The Ezra Klein Show
Serial
Not So Little with Kendall Vertes
13th Juror
All In with Chris Hayes
Busted Open
Civics 101
CNBC's "Fast Money"
CounterClock
Critical Role
Dateline
Dateline Originals
Deadline: White House
Dr. Laura Call of the Day
Vibe Check
The Ben Shapiro
Murder, Mystery & Makeup
48 Hours
Stay Tranquilo
Amplified Voices
99% Invisible
American Greed Podcast
Call Her Daddy
Closing Bell
Conan O’Brien Needs A Friend
Crime Junkie
Dark Downeast
Dateline: Missing In America
Dateline: True Crime Weekly
Deadly Mirage
Advertise on popular podcasts
Reach your audience across thousands of top shows from premier publishers. Browse our podcast shows and get your ads live fast with our self-serve platform.
Browse all podcasts
KABC - 790 kHz AM
KASE - 100.7 MHz FM
KBER - 101.1 MHz FM
WAXQ - 104.3 MHz FM
WMJX - 106.7 MHz FM
KAKC - 1300 kHz AM
KATM - 103.3 MHz FM
KBIG - 104.3 MHz FM
WBGG - 105.9 MHz FM
WSTR - 94.1 MHz FM
KALZ - 96.7 MHz FM
KBAY - 94.5 MHz FM
KMEL - 106.1 MHz FM
WLS - 890 kHz AM
WTDY - 96.5 MHz FM
KABC - 790 kHz AM
KALZ - 96.7 MHz FM
KATM - 103.3 MHz FM
KBER - 101.1 MHz FM
KMEL - 106.1 MHz FM
WBGG - 105.9 MHz FM
WMJX - 106.7 MHz FM
WTDY - 96.5 MHz FM
KAKC - 1300 kHz AM
KASE - 100.7 MHz FM
KBAY - 94.5 MHz FM
KBIG - 104.3 MHz FM
WAXQ - 104.3 MHz FM
WLS - 890 kHz AM
WSTR - 94.1 MHz FM
Advertise on major U.S. radio stations
Amplify your brand's message across thousands of local radio stations with hundreds of targeting options and real time reporting - that you can't get with buying direct!
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