Audience Guide | AudioGo

The deliverability gauge

And with 1,000+ targeting options at your fingertips, it can be all too easy to get too narrow or too broad with your selections.

So to ensure your campaigns always strike the right note, our deliverability gauge is there to help you weigh the optimal balance for your budget, your audience targeting, your ad reach, and your campaign goals.

Too Narrow

Deliverability looking too narrow?

You're trying to reach a small slice of the audioverse for your budget and schedule. Open it up:

Add additional location and/or behavioral segments
Lengthen the schedule of the campaign

Too broad

Deliverability looking too broad?

Your reach is wide but spread thin. Sharpen it up so your budget works harder:

Narrow your targeting with city or zip code targeting
Consider increasing your budget
Use our other targeting options

Budget

AudioGo transacts through real-time programmatic bidding. Our platform is optimized to ensure priority placements at the lowest achievable price.

Reach

Based on your budget and targeting inputs, we can estimate your CPMs, impressions (ad plays), unique listeners, and how many times each listener will hear your ad (frequency).

Deliverability

Based on your budget and targeting inputs, we can also determine whether your audience is too broad, too narrow, or just right.

December, 2025 • Updates to your Audience Guide

We've refreshed the Audience Guide to give you clearer, more transparent forecasts when planning your campaigns. You'll now see ranges for impressions, reach, and CPM, offering a more realistic view of expected performance based on historical data.

Nothing about how your campaigns run has changed — these updates simply make planning easier and more informative.

Read the Audience Guide FAQ

How do I use Audience Guide to correctly size my audience?

Audience Guide helps you match your targeting to your budget and campaign goals. Using historical inventory data, it forecasts estimated ad plays, unique listeners, and listener frequency, then indicates whether your audience is too broad, too narrow, or just right. By adjusting your targeting, budget, or campaign duration based on these recommendations, you can improve campaign delivery and maximize results.

What changes are being made to the guide?

The Audience Guide now shows ranges for impressions, reach, frequency, and CPM based on historical performance data — giving you a more realistic, transparent view of expected outcomes before launch.

How do I fix an underperforming campaign?

Use the deliverability gauge: if it reads too narrow, broaden your targeting or extend the schedule; if it reads too broad, tighten your geo, raise your budget, or layer additional targeting.

How will CPM intervals be displayed?

CPM intervals are shown as low–high ranges based on historical performance for your selected audience, schedule, and budget combination.

Have more questions?

If you need help getting started, our support team is here to help.

More FAQs

Plan better with the new Audience Guide.

Set your budget, pick your targeting, and see the impressions, reach, frequency, and CPM you can actually expect — before you launch.

Start with AudioGo:

Audience Guide: your real-time media planner.