Dynamic Pricing

Dynamic Pricing is AudioGo’s new adaptive bid-based pricing model that optimizes ad spend, securing the most relevant audience impressions at the lowest cost, while aligning with campaign goals such ...

Yes, Dynamic Pricing is now available across all streaming and podcast advertising campaigns on AudioGo created after January 29, 2025.

No, the maximum CPM is pre-set by AudioGo’s campaign builder, however, the effective CPM is visible for each campaign in My Dashboard.

Dynamic Pricing ensures that your campaign budget is used as efficiently as possible, delivering superior outcomes with no additional spend.

Advertisers who tested Dynamic Pricing during beta reported a 20-25% increase in targeted audience impressions for the same budget. This means you can achieve greater reach and impact without ...

AudioGo uses sophisticated audience targeting capabilities combined with dynamic bid optimization to ensure your ads are delivered to the most relevant audience based on your campaign objectives and ...

With Dynamic Pricing, forecasting provides an estimate of the potential audience reach, impressions, and outcomes based on your campaign settings. The system uses historical data, audience behavior ...

Manual Bidding enables you to set your own maximum bid (max CPM) for a campaign, giving you direct control over how much you're willing to pay per thousand impressions. It's an alternative to ...

Automated Bidding (default): AudioGo manages your bid using standard CPM values for your streaming/podcast inventory and your agency settings. No input needed from you. Manual Bidding: You enter the ...

Choose “Automated” if you'd prefer the platform to handle bid optimization for you. Choose “Manual” if you want tighter control over spend and CPM, and you're comfortable setting your own ceiling. ...

Manual Bidding is available to all AudioGo agency customers.

Your agency hasn't been enabled for Manual Bidding yet. If you'd like access, contact your AudioGo account manager.

On the campaign creation page, in the financial/payment section. Select “Automated” or “Manual”; choosing “Manual” reveals a field to enter your maximum bid.

There's a minimum bid that ensures your bid covers the floor prices across all available sales channels; the platform won't accept a bid below it. There is no maximum cap; you can bid as high as you ...

When you choose Manual Bidding, AudioGo shows a suggested bid range to help you achieve full delivery, based on recent forecast data for your targeting (for example, "Your bid should be between ...

A bid below the platform minimum will be rejected. A valid but low bid may still limit how much of your budget is delivered, since you may lose auctions to higher bidders. That's why the suggested ...

Yes. Your max bid is sent to the forecasting engine, so the Audience Guide reflects the delivery you can realistically expect at the bid you've set.

It changes the ceiling, not the mechanism. You will pay based on the auction, capped at your maximum bid. Setting a higher max bid can improve your competitiveness and delivery; a lower cap can ...

Yes, you can switch between “Manual” and “Automated” and adjust the max bid at any time.

No. Cloned campaigns always open in Automated bidding mode, and the max bid is not carried over from the original, even if the source used Manual Bidding. If you want Manual Bidding on the copy, ...