Conversion Tracking

The AudioGo Pixel is a snippet of HTML code that's added to your website to track and measure conversions after someone listens to your audio ad.

Discover what constitutes a conversion in the realm of audio advertising.

This version of the AudioGo Pixel specifically tracks total and unique visits to a website or webpage after a person listens to an audio ad (conversion), whether that is by clicking the companion ...

We recommend adding the pixel to the website or webpage that you are promoting in your audio ad campaign. This can be a home page or a specific landing page that you would like the listeners of your ...

You can enable the AudioGo Pixel without including Display Retargeting by selecting the 'Conversion Tracking' option at the bottom of your campaign setup page. Click the Generate button to setup your ...

How do I install the AudioGo Pixel on my website? The AudioGo Pixel can be placed anywhere in the element of the website’s or app’s HTML code. This step can be done directly in the HTML code, Google ...

Currently you can track total conversions or website/webpage visits, which may include the same person clicking on multiple pages on your website or webpage. As well as Unique Conversions which would ...

To check if the AudioGo Pixel was installed correctly and is working properly, here’s what you'll need to do: 1. Open the developer tools on your web browser (Ctrl+Shift+I on Windows, Cmd+Opt+I on ...

You can add the AudioGo pixel to your Wix website by following the steps below: Get your AudioGo pixel code from the campaign window by pushing the Copy code button Go to Settings in your site's ...

To use the pixel on a Shopify site please do the following: Login to your Shopify store admin account In the left menu, select Online Store and then select Themes On the Current theme press Customize ...

A tracking pixel is a URL used to track ad impressions. Tracking pixels enable you to collect information about user behavior, which helps you to make informed decisions and improve your online and ...

A User-Agent is a type of technical information that tells a website or ad system what kind of device or app someone is using like an iPhone, Android phone, or smart speaker. People often use more ...

Once you get your third-party impression tracking URLs from the tracking vendor of your choice, you can simply add it to your ad. You can include multiple URLs for the same ad, separated by a ...

This feature is available for Agency accounts only. To request an agency account please email hello@audiogo.com.

For server-side reporting, the publisher player requests an audio stream from the AdsWizz streaming server. The server sends audio content with inserted ads to the player and then sends an impression ...

AdsWizz macros in a URL are placeholders that AudioGo replaces with specific parameter values from an ad request to dynamically assign values before calling the URL. Here are the macros used for ...

AudioPixel per Advertiser is a new approach that allows advertisers to manage their conversion tracking pixels at the advertiser level rather than the campaign level. Instead of requiring a unique ...

Agency customers will be able to manage pixels via the advertiser screen. Advertisers will have a settings panel to edit details and manage pixel actions. Users can delete pixels only if they are not ...

Existing pixels will no longer be supported. They will continue to record data for any active campaigns, but for new campaigns, you’ll need to replace them with the new advertiser-level pixels.

A maximum of 5 pixels can be assigned per campaign.

Yes, you can associate or remove pixels from a campaign at any time. Removing a pixel only removes the association, not the pixel itself.

Only users with Edit, Full, or Agency Admin permissions can create or update pixels and advertiser settings.

You can only delete pixels not associated with any campaigns.

If you use Google Tag Manager (GTM) to manage your website tags, you can easily install the AudioGo Pixel without modifying your website code directly. Here’s a step-by-step guide to installing the ...

If you want to fire the pixel only on a conversion or confirmation page, follow the steps below: Repeat Steps 1–5 here to create a new Custom HTML Tag with the AudioGo Pixel code. Create a ...

A conversion value is the number you assign to a conversion action. This allows you to measure not just how many conversions happen, but how much they’re worth. For purchases, you can pass the actual ...

ROAS = 100 × (Total Conversion Value ÷ Total Spend – 1) If you spent $1,000 and generated $1,500 in conversion value: ROAS = 100 × (1500 ÷ 1000 – 1) = 50% return. This metric helps you compare the ...

Dynamic Conversion Value Best for purchases or transactions with different amounts. Example: a customer buys a $30 item → the pixel records $30. Setup: append the pixel with ...

Every pixel generated in AudioGo can be enhanced with: conversionValue → the value of the action. conversionCurrency → the currency (defaults to USD if not set). You simply add these as parameters to ...

You can generate up to 12 pixels per campaign to measure different user actions: Home Page Visit – tracks the number of times listeners land on your homepage after hearing your ad. Page Visit – track ...

Listeners don’t always convert on the same device where they heard your ad. AudioGo pixels capture both: Same-Device Conversions → the ad and conversion happen on the same device. Cross-Device ...

Track and value conversions across devices: With tools like the AudioGo Pixel, you can monitor not only immediate clicks, but also delayed visits and cross-device behavior—linking audio ads to real ...

1) Tracks conversions from audio campaigns The AudioGo Pixel helps measure what people do after hearing or seeing your audio ads. When attribution is enabled and the pixel is placed on your site or ...

1) It doesn’t automatically track everything on your site The AudioGo Pixel won’t automatically pick up things like button clicks, scrolling, or video views. It works best for actions tied to a page ...

AudioGo Pixel is designed for conversion attribution, not for collecting direct personal data from the advertiser. The advertiser implements a pixel that records the action event (e.g., purchase ...

3P pixels typically support impression/click/attribution tracking for the placements where they can fire. They generally do not provide listen-through attribution and results won’t be visible in the ...

You can access detailed performance reporting through the AudioGo Reporting API, which allows you to programmatically retrieve metrics such as impressions, spend, reach, engagement, and conversions. ...