What is a conversion?

A conversion is when a listener responds to your audio ad's call-to-action (CTA) by visiting your website or a specific webpage. Again, it’s when an ad listener converts into a site visitor; regardless of whether they clicked your companion banner at the time of listening OR if they visit your site directly at a later time. 

Also see setting up a tracking pixel to measure conversions and reporting metrics.

Was this article helpful?

Yes check No check

Related articles