Each user gets a personalized reporting dashboard that displays the following metrics in real-time:
Campaign Metrics:
- Total/daily ad spend
- Budget
- Start/end dates
- Total/daily impressions (ad plays)
- Total/daily clicks (includes retargeted display clicks)
- Total/daily reach (the number of unique listeners
who heard your ad) - Conversions (for users of the AudioGO pixel)
Audience Metrics:
- Age: view your ad listeners by age group
- Gender: view your ad listeners by male or female
- Genre: view your ad listeners by the content they’re streaming
- Behavioral segments: view your ad listeners by their interests and statuses
- Location: view your ad listeners by their state, city, and zipcode
- Device: view your ad listeners by the devices they stream on
- Publisher: view your listeners by the app or service they heard your ad on
- Podcast Show (Podcast ads only): view your listeners by the specific podcast show
- Podcast Player (Podcast ads only): view your listeners by the specific podcast player (Apple iOS, Spotify, etc)
These reporting metrics can also be exported into a PDF or CSV file for easy sharing.
For more information, please visit here.
