The CTR (click-through-rate) represents the percentage of listeners who clicked on a display banner.
CTR is calculated by dividing the total number of clicks from your display banners by the total number of eligible display impressions.
Audio is very much a screenless medium, so keep in mind that display impressions are typically much lower than audio impressions.
Each user gets a personalized
LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing
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