How does forecasting work with Dynamic Pricing?

With Dynamic Pricing, forecasting provides an estimate of the potential audience reach, impressions, and outcomes based on your campaign settings. The system uses historical data, audience behavior trends, and real-time marketplace dynamics to predict how your campaign will perform. This forecast is visible in the campaign builder and helps you understand what results to expect within the given budget.
Key Points About Forecasting:

  • Real-Time Updates: As you adjust campaign parameters (e.g., targeting criteria, duration, or budget), the forecast updates dynamically to reflect potential outcomes.
  • Transparency: Forecasted metrics are based on AudioGO's maximum CPM, giving you a realistic view of your campaign’s potential reach and performance.
  • Optimization Insights: The forecast helps guide advertisers in refining their targeting or budget to achieve desired results efficiently.

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