Turning on display retargeting ensures that listeners that have heard the audio ad you defined for your AudioGO campaign will be exposed to your banners ads on websites they visit moments or days later.
This quickly and seamlessly lets you add another channel into your campaign mix which should improve your brand awareness and overall campaign performance.
Enabling display retargeting is literally achieved via a single click. AudioGO then automatically scales and publishes your display banners to participating display exchanges for optimized exposure and increased click through rates.
Switching this feature on increases your budget by 20%, and the resulting amount will be used to serve your banners on websites your listeners visit that are participating in monetization programs through partner exchanges.