A successful audio campaign starts with understanding the balance between audience size and budget, and how that balance supports your broader marketing goals. AudioGo’s Audience Guide provides recommendations to help you balance these goals, ensuring your spend and reach align with your campaign strategy.
If your audience is too broad for your budget, your ads may reach many listeners only once. That’s fine for reach campaigns which are designed to maximize exposure. However, this is less effective for awareness campaigns, where repeated exposure builds familiarity and customer retention.
Strategically narrowing your audience allows you to concentrate impressions and reinforce your message. You can do this by tightening location targeting, refining demographics (like age or gender), or focusing on specific listening contexts such as preferred music genres or podcast categories.
By aligning your targeting depth with your campaign goals, you’ll create a more efficient media strategy, one that maximizes both impact and return on investment.
