Creating an effective campaign in AudioGo isn’t just about setting targeting parameters, it’s about continuously aligning your audience reach with your strategic goals. The Audience Guide plays a key role in this process, offering real-time insights into how your campaign is performing against your budget and timeline. By monitoring metrics such as estimated ad plays, unique listeners, and frequency per listener, you can make informed adjustments that keep your campaign on track.
Strategically managing your campaign comes down to two main features:
1. Extend your campaign duration.
If your targeting is strong but reach is limited, extending the duration allows your ads to run longer, increasing opportunities for new listeners to hear your message. Since there’s a daily cap on ad frequency per listener, a longer run time naturally improves delivery without oversaturating the same audience.
2. Broaden your targeting criteria.
When targeting becomes too narrow, for example, by combining multiple filters like fixed location, limited demographics, or very specific genres, your potential audience can shrink too much. Broadening your targeting parameters strategically expands reach and helps your campaign achieve optimal delivery. Consider widening your geographic area, opening up age or gender groups, or adding complementary music or podcast genres.
By using the Audience Guide as an ongoing optimization tool, you’re not just reacting to campaign performance, you’re shaping it. This strategic approach allows you to balance precision with scale, ensuring your ads reach the right listeners, at the right frequency, to drive meaningful results.
