When creating new campaigns in AudioGO, it's important to recognize when your targeting is too narrow, limiting your audience reach. The Audience Guide, also available on running campaigns, provides visibility into delivery outcomes based on the remaining budget and time, showing estimated ad plays, number of unique listeners, and frequency of ad plays per listener. With precise, actionable insights and color-coded performance indicators, you can easily fine-tune campaigns in real-time.
Attaining this is very easy and you have two major levers:
- Extend your campaign duration: to optimize listener experience there is a daily cap on how many ads a single listener can receive in a single day. Extending your campaign duration will open up more opportunities for your ads to be played and possibly an increase in unique listeners
- Broaden your targeting criteria: strict targeting criteria – especially when combined – can result in too few unique listeners and impressions. Opening this up is as easy as targeting a greater location, selecting more age or gender demographic groups, and / or adding more music genres to your targeting mix. Explore different options and watch the Audience Guide provide you with real time updates until you hit the right spot
