Campaign Objectives and Recommended Strategies
Based on your selected primary campaign objective, the platform automatically recommends the most effective audio ad strategies, placements, and targeting options to help you achieve your goal.
- Boost brand recall through frequent exposure to diverse audiences, keeping your brand top of mind.
- Note: Your ad will be delivered multiple times to each listener to reinforce brand recognition.
- Maximize your brand’s visibility by reaching the widest possible range of unique listeners.
- Note: Your ad will be delivered only once per listener to expand audience reach.
- Drive interested listeners to your website through optimized banner retargeting on click-enabled devices.
- Note: Your campaign targets banner-enabled publishers on streaming platforms. Delivery focuses exclusively on devices capable of click actions (e.g., mobile, desktop — excluding smart speakers). For podcasts, banner delivery depends on retargeting activation.
- Encourage listeners to complete valuable actions — such as purchases or form submissions — on your landing page.
- Note: This goal excludes smart speaker inventory and enables conversion measurement.
- Motivate listeners to visit your physical location, driving in-person engagement and customer loyalty.
