Based on the selected primary campaign objective, the platform recommends the best audio ad strategies, placements, and targeting options to achieve that specific goal.
Here are the available options:
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Brand Awareness: Boost brand recall through frequent exposure to diverse audiences for top-of-mind consideration.
Note: To increase brand recall, your ad is delivered multiple times to each listener.
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Brand Reach: Maximize your brand’s exposure to the widest range of unique listeners.
Note: To reach a wide audience, your ad is delivered only once to each listener.
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Website traffic: Direct interested listeners to your website with optimized banner retargeting on click-enabled devices.
Note: Your campaign will target banner-enabled publishers on streaming platforms, exclusively focusing on devices capable of click actions (excluding smart speakers). In the case of podcasts, banner delivery is contingent on retargeting activation.
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Conversions: Convert visitors into customers through purchases or form submissions on your landing page.
Note: This goal disables smart speakers inventory and measures conversions.
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Store traffic: Drive listeners to visit your physical location, enhancing customer engagement and loyalty.
