What is Predictive Audiences, and how does it work?

In partnership with Comscore, Predictive Audiences is an industry-first, cookie-free, privacy-friendly targeting solution with over 300 audience segments that span a user's interests, behaviors, personas, and activities. 

By then pairing this data with AdsWizz's AI transcription technology, Predictive Audiences also knows how to match your advertising with the content your target audiences have a high affinity for. Adding another layer of personalization to your podcast campaign.

Note: When adding Predictive Audience segments to your campaign, our system will know to target each one of the options you select individually. If using any combination of Predictive Audiences AND genre targeting in your podcast campaign, each segment you choose is added to the other, creating a comprehensive listening audience.

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