Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:
- gender; male or female
- age group; 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+
- location; state, county, city, MSA (metropolitan state area), DMA (designated market area), or zip code
- device; mobile phones & tablets, PCs & laptops, or smart speakers
- behavioral segments; choose among 221 different user statuses and interests
- predictive audiences; choose from interests, activities, and personas derived from Comscore user data
- ad break; choose any combination of pre, mid, and/or post-roll inventory to determine your ad placements within podcasts
- day parting; the day of the week and the time of day
- genres; be it streaming content or podcast content
- language; Spanish or English
Note that behavioral segments are only available for steaming ad campaigns. While contextual audiences, predictive audiences, and ad break targeting are exclusive to podcast ad campaigns.
