What targeting options are available?

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:

  • gender; male or female
  • age group; 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+
  • location; state, county, city, MSA (metropolitan state area), DMA (designated market area), or zip code
  • device; mobile phones & tablets, PCs & laptops, or smart speakers
  • behavioral segments; choose among 221 different user statuses and interests
  • predictive audiences; choose from interests, activities, and personas derived from Comscore user data 
  • ad break; choose any combination of pre, mid, and/or post-roll inventory to determine your ad placements within podcasts
  • day parting; the day of the week and the time of day
  • genres; be it streaming content or podcast content
  • language; Spanish or English

Note that behavioral segments are only available for steaming ad campaigns. While contextual audiences, predictive audiences, and ad break targeting are exclusive to podcast ad campaigns.

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