What targeting options are available?

Reach the audience of your choice on AudioGO by selecting any of the demographic or advanced targeting options below:

  • gender; male or female
  • age group; 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65+
  • location; state, county, city, MSA (metropolitan state area), DMA (designated market area), or zip code
  • device; mobile phones & tablets, PCs & laptops, or smart speakers
  • behavioral segments; choose among 221 different user statuses and interests
  • predictive audiences; choose from interests, activities, and personas derived from Comscore user data 
  • ad break; choose any combination of pre, mid, and/or post-roll inventory to determine your ad placements within podcasts
  • day parting; the day of the week and the time of day
  • genres; be it streaming content or podcast content
  • language; Spanish or English

Note that behavioral segments are only available for steaming ad campaigns. While contextual audiences, predictive audiences, and ad break targeting are exclusive to podcast ad campaigns.

For more information, see our targeting solutions.

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