The genre and behavioral targeting breakdowns are only available for campaigns that have used this targeting type on campaign setup. If a campaign was setup without that specific targeting, your report won’t include this breakdown.
Why don’t I see data for genre or behavioral targeting breakdowns?
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What kind of reporting do I get?
Each user gets a personalized
How do you calculate CTR?
The CTR (click-through-rate) represents the percentage of listeners who clicked on a display bann...
How do you calculate LTR?
LTR (listen through rate) represents the share of audio ads that are played entirely out of all ads that started playing
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