Our behavioral targeting feature - which is only available for streaming campaigns - is a catalog of listener segments that are organized around the following 350 interests and user statuses:
| Automotive - Car Buyers |
| Automotive - Car Enthusiasts |
| Automotive - Car Owners |
| Automotive - Electric Vehicles |
| Automotive - In-Market for Audi |
| Automotive - In-Market for Chevrolet |
| Automotive - In-Market for Commercial / Utility Vehicle |
| Automotive - In-Market for Ford |
| Automotive - In-Market for Honda |
| Automotive - In-Market for Hyundai |
| Automotive - In-Market for Kia |
| Automotive - In-Market for Lexus |
| Automotive - In-Market for Mercedes / BMW |
| Automotive - In-Market for Nissan |
| Automotive - In-Market for Renault |
| Automotive - In-Market for Toyota |
| Automotive - Luxury Car Buyers |
| Automotive - Mechanics and Repair Shops |
| Automotive - SUV and Trucks buyers |
| Automotive - Tradesmen and Truck owners |
| Automotive - Truck / Van drivers |
| Automotive - Used Cars Buyers |
| Automotive - Vans & Minivans |
| Bilingual (Spanish & English) |
| Business - Extra Large Business (5,000+) |
| Business - Large Business (1,000-4,999) |
| Business - Medium Business (50-249) |
| Business - Medium-Large Business (250-999) |
| Business - Non Profits & Volunteer Work |
| Business - Small Business (1-49) |
| Business - Small-Medium Business: 51-100 Employees |
| Decision Makers - Business |
| Decision Makers - Political |
| Education - Bachelors Degree |
| Education - College Graduate |
| Education - Distance Learning / Career Resource & Planning |
| Education - High School |
| Education - Homeschooling |
| Education - Master Degree |
| Education - Masters / MBA programs |
| Education - Remote Learning |
| Education - Some Higher Education (US College / University) |
| Education - Undergraduate |
| Employment - Employed |
| Employment - Job Seekers |
| Employment - Self Employed |
| First Time Home Owner |
| Housing - First Time Home Buyers |
| Housing - Home Movers |
| Housing - Home owners |
| Housing - Owns Vacation Home |
| Housing - In-Market for a New Home |
| Housing - New Movers |
| Housing - New home owner |
| Housing - Renters |
| In-Market - Auto Insurance |
| In-Market - Continuing Education |
| In-Market - Electrician |
| In-Market - Financial Planning |
| In-Market - Flowers |
| In-Market - Food Delivery Services |
| In-Market - Furniture Shoppers |
| In-Market - Heating, Ventilation, AC Services |
| In-Market - Home Appliance Shoppers |
| In-Market - Insurance |
| In-Market - International Travel |
| In-Market - New Car Buyer |
| In-Market - Paint (Benjamin Moore, Behr, Sherwin Williams) |
| In-Market - Plumber/ Plumbing Services |
| In-Market - Roofing Contractors or Services |
| In-Market - Taxi, Car-share, Car Rentals |
| In-Market - Toyota Vehicle Repair |
| In-Market - Travel by Destination |
| In-Market - Used Car Buyer |
| Income (HHI) - $100K+ |
| Income (HHI) - $250K+ |
| Income (HHI) - $25K - $60K |
| Income (HHI) - $60K+ |
| Income (HHI) - High Income |
| Income (HHI) - Low Income |
| Interest - American Football (College / NFL / Recreational) |
| Interest - Arts and Crafts |
| Interest - Basketball |
| Interest - Book Enthusiasts |
| Interest - Boxing |
| Interest - Burgers Lovers |
| Interest - Business and Finance |
| Interest - Card/Board Games |
| Interest - Climate Change and Eco Conscious |
| Interest - Coffee and Espresso lovers |
| Interest - Comics |
| Interest - Community Events |
| Interest - Cooking |
| Interest - Cryptocurrency |
| Interest - Culture, Museums |
| Interest - Cycling / Biking |
| Interest - DIY / Craft activities / Home decors |
| Interest - Documentary watchers |
| Interest - Eco-Friendly/Green Products |
| Interest - Electronics and High Tech |
| Interest - Eye Care |
| Interest - Fantasy Sports |
| Interest - Fashion / Men and Women Clothing |
| Interest - Fashion Enthusiasts |
| Interest - Fast-Foods Resturants/chains |
| Interest - Finance |
| Interest - Financial Investment |
| Interest - Fitness |
| Interest - Food delivery and services |
| Interest - Foodistas |
| Interest - Golf |
| Interest - Gym / Fitness Classes |
| Interest - Healthy Eating |
| Interest - History |
| Interest - Hockey |
| Interest - Home Improvement: DIY Enthusiasts |
| Interest - Home Improvement: Flooring |
| Interest - Home Improvement: Furnitures |
| Interest - Home Improvement: Painting |
| Interest - Home and Garden |
| Interest - Horse Racing |
| Interest - Hunting |
| Interest - Hybrid cars |
| Interest - Jewelry |
| Interest - Literature |
| Interest - Live events |
| Interest - True Crime & Thrillers |
| Lifestyle - Childcare |
| Lifestyle - Commuters |
| Lifestyle - Dating |
| Lifestyle - Eldercare / Adult daycare |
| Lifestyle - Empty Nesters |
| Lifestyle - Environment / Eco-conscious |
| Lifestyle - Gluten Free Diet |
| Lifestyle - Keto Diet |
| Lifestyle - Restaurants / Catering Services |
| Lifestyle - Swimming Pool Owner |
| Lifestyle - Vegan and Vegetarian |
| Lifestyle - Vegetarians |
| Marital Status - Engaged |
| Marital Status - Married |
| Marital Status - Newly Married |
| Marital Status - Single |
| Natural & Organic Products |
| Occupation - Accountants |
| Occupation - Advertising / Marketing |
| Occupation - Army |
| Occupation - Assembly International - Business/Finance |
| Occupation - Blue Collar |
| Occupation - Building & Construction |
| Occupation - Business Owners and Entrepreneurs |
| Occupation - C Level Executive |
| Occupation - C-Suite |
| Occupation - Chief Information Officer (US) |
| Occupation - Chief Marketing Officers (US) |
| Occupation - Chief Security Officer (US) |
| Occupation - Chief Technology Officer / CTO (US) |
| Occupation - Construction worker |
| Occupation - Content Creators |
| Occupation - Dental Care (US) |
| Occupation - Dentist |
| Occupation - Dentist Offices (US) |
| Occupation - Editors / Writers (US) |
| Occupation - Educators (K-12) |
| Occupation - Electrician |
| Occupation - Executives |
| Occupation - Farmer / Agriculture |
| Occupation - Finance |
| Occupation - Financial Advisors |
| Occupation - Fortune 1000 Company(US) |
| Occupation - Fortune 500 Company (US) |
| Occupation - General Education |
| Occupation - Government |
| Occupation - Graphic Designers |
| Occupation - Graphist / Designer / Creative Director |
| Occupation - Healthcare / Employed (US) |
| Occupation - Healthcare / Seeking Employment (US) |
| Occupation - Higher Education (US) |
| Occupation - Hiring / Human Resources (HR) |
| Occupation - Human Resources |
| Occupation - Human Resources / Employed |
| Occupation - Human Ressources management |
| Occupation - IT & Engineering |
| Occupation - IT Decision Makers |
| Occupation - Insurance |
| Occupation - Lawyers |
| Occupation - Legal |
| Occupation - Media & Entertainment |
| Occupation - Middle Management |
| Occupation - Military / Veterans |
| Occupation - Minority Business Owner (US) |
| Occupation - News Journalists |
| Occupation - Nurses |
| Occupation - Part-Time Employees (US/AU) |
| Occupation - Payroll and Compensation (US) |
| Occupation - Project Management (US) |
| Occupation - Public Sector |
| Occupation - Real Estate |
| Occupation - Retired |
| Occupation - Sales |
| Occupation - Sales and Marketing Decision Makers |
| Occupation - Self-Employed / Entrepreneur / Business Owner |
| Occupation - Small business Owners |
| Occupation - Social Workers (US) |
| Occupation - Software Developer |
| Occupation - Specialist Contractors/ Tradesmen |
| Occupation - Student |
| Occupation - Transportation/Shipping Manager (US) |
| Occupation - Travel, Hospitality and Restaurant |
| Occupation - Unemployed / Job seeker |
| Occupation - Venture Capital / Investment Banking |
| Occupation - White Collar / Office worker |
| Occupation - Working From Home |
| Occupation - Working Moms |
| Occupation - Working Parents (US) |
| Parenting - Dads |
| Parenting - Grandparents |
| Parenting - Household with Children |
| Parenting - Parents |
| Parenting - Parents to Be / New parents |
| Parenting - Parents with Baby |
| Parenting - Parents with Children 0-4 |
| Parenting - Parents with Children 5-11 |
| Parenting - Parents with Teenagers |
| Parenting - Parents with Toddler |
| Parenting - Single Dads |
| Parenting - Single Moms |
| Personal Finance - $2M+ Investible Assets (USD) |
| Personal Finance - $3M+ Investible Assets (USD) |
| Personal Finance - Annual Credit Card Spend - $10,000-$15,000 (USD) |
| Personal Finance - Annual Credit Card Spend - $7,500-$10,000 (USD) |
| Personal Finance - Annual Credit Card Spend - Greater than $15,000 (USD) |
| Personal Finance - FICO Score 601-680 |
| Personal Finance - FICO Score Greater than 700 |
| Personal Finance - General Investors / Pensions and Savings |
| Personal Finance - High Credit Card Debt |
| Personal Finance - High Credit Card Score |
| Personal Finance - High FICO Ccore |
| Personal Finance - In-Market for Student Loans |
| Personal Finance - Investable Assets $1MM (USD) |
| Personal Finance - Invested Assets ($107K-$999K) (USD) |
| Personal Finance - Loans and Mortgages |
| Personal Finance - Low FICO Score Less than 600 |
| Personal Finance - Mortgage / Home loan customers |
| Personal Finance - Retirement / Financial Planning |
| Personal Finance - Student Loans |
| Personal Finance - Tax Advisor |
| Personal finance - In-Market for Financial Advisor / Wealth management |
| Pet Owners - Cat |
| Pet Owners - Dog |
| Pet Owners - General |
| Products - Alchoholic Beverages |
| Products - Beauty / Hair care |
| Products - Beauty / Mouthwash shoppers |
| Products - Beauty / Oral care |
| Products - Beauty / Skin care |
| Products - Cooking Spices and Seasoning |
| Products - Craft Beers |
| Products - Deodorant / Anti Perspirant |
| Products - Eye Glasses & Contact Lenses |
| Products - Food and Drinks |
| Products - Groceries |
| Products - Health and Beauty |
| Products - Non-Alcoholic Beverages (Soda / Juices) |
| Products - Pizza |
| Products - Ready Meals & Meal Kit Subscriptions |
| Products - Shaving & Grooming |
| Products - Whiskey, Bourbon & Scotch |
| Shopping - Amazon customers |
| Shopping - Amazon shoppers |
| Shopping - Back to school |
| Shopping - Bargain Shoppers |
| Shopping - Bargain Shoppers (CA) |
| Shopping - Baseball Equipment |
| Shopping - Black Friday and Cyber Monday |
| Shopping - Cleaning products |
| Shopping - Costco (Retail) |
| Shopping - Environmentally Conscious |
| Shopping - Fashion / Accessories |
| Shopping - Fashion / Clothes |
| Shopping - Frequent Fast Food customers |
| Shopping - Grocery Stores |
| Shopping - Holidays |
| Shopping - Home Depot (Retail) |
| Shopping - Home Security |
| Shopping - IKEA (Retail) |
| Shopping - Jewelry |
| Shopping - Lowes (Retail) |
| Shopping - Mattress |
| Shopping - Mobile Devices |
| Shopping - Mother's Day |
| Shopping - Nascar Enthusiats |
| Shopping - Nutritional / Healthy food |
| Shopping - Online shopping |
| Shopping - Pharmacy / Drug Stores |
| Shopping - Retail Shoppers |
| Shopping - Sneakerheads |
| Shopping - Special Occasions and Events |
| Shopping - Staples (Retail) |
| Shopping - Target (Retail) |
| Shopping - Top-Tier Spenders |
| Shopping - Vitamins, Supplements |
| Shopping - Walmart (Retail) |
| Travel - Business Traveler |
| Travel - Cruises |
| Travel - In-Market for Air Travel |
| Travel - Leisure Travel |
