What type of segments are included in your behavioral targeting feature?

Our behavioral targeting feature - which is only available for streaming campaigns - is a catalog of listener segments that are organized around the following 221 interests and user statuses:

Advertising & Marketing
Anime
Arts & Crafts
Automotive - Car Buyers
Automotive - Car Enthusiasts
Automotive - Car Owners
Automotive - Electric Vehicles
Automotive - Luxury Cars
Automotive - SUV and Trucks
Automotive - Used Cars
Automotive - Vans & Minivans
Bank Loans & Personal Finance
Basketball
Bilingual (Spanish & English)
Books
Boxing
Business Owners
Business Traveler
Card/Board Games
Childcare / Daycare
Climate Change
Coffee
Comics
Commuters
Cooking
Crime Enthusiasts
Cryptocurrency
Culture
Dating
Decision Makers - Business
Decision Makers - IT
Decision Makers - Political
Decision Makers - Sales and Marketing
Diet - Gluten Free
Diet - Keto
Diet - Vegan
Discount Shoppers
DIY Enthusiasts
Documentary Enthusiasts
Eco-Friendly/Green Products
Education
Education - Bachelors Degree
Education - College Graduate
Education - High School
Education - Student
Education - Undergraduate
Electronics
Employee - Extra Large Business (5,000+)
Employee - Large Business (1,000-4,999)
Employee - Medium Business (50-249)
Employee - Medium-Large Business (250-999)
Employee - Small Business (1-49)
Employment - Employed
Employment - Job Seekers
Employment - Self Employed
Environment
Eye Care
Farmers
Fashion
Fast Food
Fathers
Finance
First Time Home Owner
Fitness
Food
Football (American)
Gambling
General Investing
Golf
Gym & Fitness Class Member
Health & Medicine
High Credit Score
History
Hockey
Home and Garden
Home Improvement
Home Owners
Home Renters
Horror Content Enthusiasts
Household with Children
Household with Children (Teenagers)
Hybrid Cars
In Market - Dental Care
In-Market - Auto Insurance
In-Market - Car (Audi)
In-Market - Car (Chevrolet)
In-Market - Car (Ford)
In-Market - Car (Honda)
In-Market - Car (Hyundai)
In-Market - Car (Kia)
In-Market - Car (Lexus)
In-Market - Car (Nissan)
In-Market - Car (Toyota)
In-Market - Continuing Education
In-Market - Financial Planning
In-Market - Food Delivery Services
In-Market - Furniture Shoppers
In-Market - Healthcare
In-Market - Home Appliance Shoppers
In-Market - Home Security
In-Market - Insurance
In-Market - International Travel
In-Market - New Car Buyer
In-Market - Residential Properties
In-Market - Student loans
In-Market - Taxi, Car-share, Car Rentals
In-Market - Travel by Destination
In-Market - Used Car Buyer
Income (HHI) - $100K+
Income (HHI) - $250K+
Income (HHI) - $25K - $ 60K
Income (HHI) - $60K+
Income (HHI) - High Income
Income (HHI) - less than $25K
Income (HHI) - Low Income
Insured (Health Coverage)
Jewelry
Literature
Live Events
Makeup and Skincare
Marital Status - Engaged
Marital Status - Married
Marital Status - Single
Migraine Sufferers
Mortgage / Home Loan Customer
Motorcycles
Movies
Museums
Music
Nascar
Natural & Organic Products
Nature and Outdoor Activities
New Home Owner
New Parents
Newly Married
Non Profits & Volunteer Work
Occupation - Accountants
Occupation - Building & Construction
Occupation - C Level Executive
Occupation - Dentist
Occupation - Educators (K-12)
Occupation - Executives
Occupation - Finance
Occupation - Financial Advisors
Occupation - Food & Beverage
Occupation - Government
Occupation - Graphic Designers
Occupation - Health & Medicine
Occupation - Human Resources
Occupation - Insurance
Occupation - IT & Engineering
Occupation - Legal
Occupation - Media & Entertainment
Occupation - Middle Management
Occupation - Military / Veterans
Occupation - Nurses
Occupation - Real Estate
Occupation - Restaurants
Occupation - Sales
Occupation - Therapists and Counselors
Occupation - Truck Drivers
Parents
Pet Owners - Cat
Pet Owners - Dog
Pet Owners - General
Pets
Pharmacy Shoppers
Philanthropy and Charity
Pizza
Political Parties
Politics
Renewable Energy
Restaurants
Retirement Planning
Road Tripping
Science
Science Fiction
Sexual Wellness/Health
Shaving & Grooming
Shopping
Shopping - Alchoholic Beverages
Shopping - Apparel
Shopping - Back to School
Shopping - Bargains
Shopping - Cleaning Products
Shopping - Eye Glasses & Contact Lenses
Shopping - Groceries
Shopping - Health and Beauty
Shopping - High End Apparel
Shopping - Holidays
Shopping - Mobile Devices
Shopping - Nutritional Foods
Shopping - Online
Shopping - Retail
Shopping - Sneakerheads
Shopping - Vitamins, Supplements
Small Business Owners
Smoker
Snow Sports
Soccer
Social Media
Sports
Streamed Media
Student Loans
Swimming Pool Owner
Technology
Track & Field
Travel
TV Viewers
UFC/MMA
Unemployed
Vegetarian Diet
Venture Capital & Investment Banking
Video Games
Weight Management
Wine
Winter Sports
Women's Fashion
Woodworking
Working From Home

 

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