Audio advertising is a marketing strategy that involves creating and distributing promotional audio content across streaming platforms such as Spotify, Pandora, SiriusXM, iHeartRadio, and SoundCloud. These ads can be played before (pre-roll), during (mid-roll), or after (post-roll) audio content like music, podcasts, or radio programs.
Key aspects of audio advertising include:
- Reaching listeners on popular streaming networks where they consume audio content
- Targeting specific audiences based on demographics, location, interests, and behaviors
- Creating professional audio ads that effectively communicate your message
- Strategically placing ads at different points in the listening experience
Audio advertising allows businesses of all sizes to reach potential customers through audio channels, with platforms like AudioGO making it accessible with affordable minimum budgets and user-friendly interfaces.
