What are the risk levels in Brand Suitability?

There are two different risk levels available for each problematic segment:

  • StandardAligns with content that is appropriate for most audiences and avoids content that is suitable for adults only. These are the options you should choose when Brand Safety assurances are not enough. Your ads will run next to content where topics are talked about in the context of entertainment, breaking news, or education. This is the podcast equivalent of network TV like NBC, CBS, and family-friendly networks like Nickelodeon and Hallmark.
  • LimitedAligns with content that is appropriate for all audiences, including children. You should only choose limited when your brand is particularly sensitive about specific topics, as reach will be significantly impacted. Your ads will run in the podcast equivalent of family friendly TV networks like Nickelodeon, Hallmark, etc. 

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