Understanding Click Discrepancies
It’s common to see differences between AudioGO reporting and third-party tools like Google Analytics due to variations in tracking methods and definitions. Here are some common reasons why:
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Different metric definitions: A “click” on AudioGO refers to a listener clicking the companion or retargeting display ad, while Google Analytics may track sessions or page views, which happen after the website loads.
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Tracking limitations: Ad blockers, privacy settings, or tracking restrictions can prevent Google Analytics from registering a visit—even if a click occurred.
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User behavior: Listeners might click an ad but close the browser or leave the page before the it fully loads, resulting in no page view being recorded.
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Redirects and load times: Multiple redirects or slow-loading pages can disrupt tracking on Google Analytics.
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Attribution session differences: Google Analytics may use different rules (e.g., last-click attribution or campaign tagging) that affect how visits are recorded.
Key Takeaway:
AudioGO clicks and Google Analytics page views are inherently different and rarely align. Since each platform tracks performance differently, we recommend using their data independently to guide your media decisions based on each platform’s specific tracking logic.
