Why are my AudioGo clicks different than my GA4 clicks?

Understanding Click Discrepancies

It’s common to see differences between AudioGo reporting and third-party tools like Google Analytics (GA) due to how each platform defines and measures activity. Below are the key reasons why clicks and sessions don’t always match—and what that means for your campaign performance.

1. Different Metric Definitions
A click on AudioGo happens when a listener interacts with a companion or retargeting banner. Google Analytics, on the other hand, records a session only when a user successfully lands on and loads your website. Think of it like entering a store: clicking is walking toward the door, but a session means you actually stepped inside.

2. Tracking Limitations
Ad blockers, privacy settings, or tracking restrictions may stop GA from registering a visit, even when someone clicked. That means clicks can happen without a session being logged.

3. User Behavior
Not every click becomes a website visit. Some listeners may close their browser, lose connection, or bounce before the page loads, similar to heading to a store but leaving before walking in.

4. Redirects and Load Times
Slow-loading websites or multiple redirects can cause GA tracking to fail before the page fully loads. If the visit never completes, it won’t appear as a session, even though AudioGo recorded a valid click.

5. Engagement Depth
Once a session starts, GA measures engagement through page views. Visiting multiple pages (like browsing different aisles in a store) signals deeper interest. A single page view might mean the user found what they needed quickly and left. Both are valid, but they represent different behaviors.

6. Attribution and Session Rules
Google Analytics uses its own logic—such as last-click attribution or session timeouts—that can cause numbers to differ from AudioGo’s. These differences don’t indicate errors, just distinct reporting methods.

*Key Takeaway
Clicks and sessions measure different stages of user engagement: one captures intent, the other captures actual site visits. It’s normal for AudioGo clicks and GA sessions to differ. Use both data sources independently: AudioGo for media performance, and Google Analytics for on-site behavior and engagement quality.