How do Brand Safety segments work based on the selected risk level?

Depending on what you choose for each segment, the associated content is either included or excluded from the accessible inventory, as outlined below:

Adult Sexual Explicit Content

Standard

Limited

Audio content describing sexual situations that require a content warning

Excluded

Excluded

Audio content or entertainment content with brief mentions of adult content or nudity (e.g. movie/TV/music reviews, poems, photography)

Included

Excluded

Alcohol

Standard

Limited

Audio content featuring misuse of alcohol such as addiction, actions under influence, illness or death caused by alcohol

Excluded

Excluded

Audio content related to alcohol consumption in the context of entertainment or recommendation (e.g. reviews, food & wine pairings)

Included

Excluded

Arms & Ammunition

Standard

Limited

Audio content featuring illegal use or possession or sale of arms & ammunition

Excluded

Excluded

Audio content related to arms & ammunition topics presented in the context of entertainment or non-crime context (e.g. gun discussions, legal sales of guns, recommendations)

Included

Excluded

Crime & Violence

Standard

Limited

Audio content related to criminal activity and/or violence, including True Crime (e.g. in-depth news coverage or descriptions of criminal/violent activity)

Excluded

Excluded

Audio content or entertainment about crime & violence (e.g. mentions of crime/violence - less detailed descriptions)

Included

Excluded

Death or Injury

Standard

Limited

Audio content related to negative events that result in death or injury, including True Crime (e.g. in-depth descriptions of crime scenes)

Excluded

Excluded

Audio content or entertainment about death or injury (e.g. discussion of someone breaking a bone - less graphic descriptions)

Included

Excluded

Epidemic

Standard

Limited

Audio content related to negative content such as death count caused by epidemic outbreaks (COVID-19, SARS, etc.)

Excluded

Excluded

Audio content related to epidemic outbreak that does not contain references to death

Included

Excluded

Hate Speech & acts of Aggression

Standard

Limited

Audio content related to hateful and derogatory speech and/or insults (e.g. multiple insults directed at a specific person or group intending to demean them)

Excluded

Excluded

Audio content related to hate speech/acts of agression presented in the context of entertainment

(e.g. comedic jokes on a network television show a la The Big Bang Theory poking fun at 'nerds')

Included

Excluded

Illegal Drugs

Standard

Limited

Audio content featuring illegal drug use including addiction, drug abuse, and/or death caused by illegal drugs

Excluded

Excluded

Audio content related to drug use presented in the context of entertainment (e.g. discussion of TV shows pertaining to drug use such as Dopesick)

Included

Excluded

Military Conflict

Standard

Limited

Audio content related to negative content such as tragedy, casualties caused by military conflict

Excluded

Excluded

Audio content about military conflict that does not contain content about death (e.g. explanation of context around world conflicts)

Included

Excluded

Obscenity and Profanity

Standard

Limited

Audio content that uses offensive and/or vulgar language intended to offend or describe repulsive behavior or actions

Excluded

Excluded

Audio content that uses obscenity and/or profanity as part of conversational language

Included

Excluded

Sensitive Social Issue (NOTE: this list of topics is ever changing and difficult to define)

Standard

Limited

Audio content related to debated social issues and/or related acts in a negative or partisan context

Excluded

Excluded

Audio content related to debated social issues in the context of explanation and/or non-partisan context

Included

Excluded

Terrorism

Standard

Limited

Audio content related to negative content such as tragedy, casualties caused by terrorism

Excluded

Excluded

Audio content related to terrorism presented in the context of entertainment (e.g. discussion of TV show Homeland)

Included

Excluded

Tobacco/eCigarettes/Vaping

Standard

Limited

Audio content related to misuse of tobacco or eCigarettes that result in illness, harm or death and/or controversial discussions on tobacco or eCigarettes (e.g. condoning chain smoking)

Excluded

Excluded

Audio content related to use of tobacco or eCigarettes in entertainment or in the context of smoking cessation

Included

Excluded

Violation of Human Rights

Standard

Limited

Audio content that includes ethnic/racial slurs related to negative content such as tragedy, deaths, or injury caused by violation of human rights

Excluded

Excluded

Audio content that includes content around violations of human rights but does not include content around death or uses of ethnic/racial slurs (e.g. content explaining human rights topics)

Included

Excluded

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