Yes, you can! To advertise on podcasts, it's just a matter of following these three simple steps:
- Select 'Podcast' as part of the first step in creating your ad campaign
- Proceed to upload or create your podcast audio and display creatives
Note: podcast ads have no musical background tracks. And unless Retargeting is selected, we will NOT host display banners for your podcast ad campaigns
- Then choose your audience targeting among the following three options:
'Predictive Audiences by Comscore', podcast genre topics, and ad position targeting
And when everything is to your liking, go ahead and hit 'Schedule campaign.'
Note: when adding Predictive Audience segments to your campaign, our system will know to target each one of the options you select individually. If using any combination of Predictive Audiences AND genre targeting in your podcast campaign, each segment you pick is added to the other, creating a comprehensive listening audience.
But whichever route you do choose, we always recommend you check the Audience Guide to see how your targeting impacts your reach and delivery.