An effective podcast advertising strategy isn’t just about which platforms run your ads, it’s about aligning with content that truly reflects your brand. Every new podcast episode on our platform is transcribed and analyzed using trusted brand safety methodologies that comply with the Global Alliance for Responsible Media (GARM) framework.
With Comscore’s AI-driven contextual brand protection, AudioGo enables advertisers to make strategic decisions about content suitability, moving beyond simple keyword blocking. When advertisers use brand suitability tools from AudioGo, they define their own tolerance levels and ensure ads appear in environments that fit their values, tone, and audience expectations.
By taking a more nuanced, data-informed approach to brand safety, you can protect your reputation, strengthen audience trust, and confidently scale your audio campaigns.
How does Brand Suitability work?
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