Location-based marketing is a strategy that uses a consumer’s geographic location to deliver personalized and relevant advertising messages. This approach leverages data from GPS, Wi-Fi, Bluetooth, or IP addresses to target users based on where they are—or where they’ve been. For advertisers, it’s a powerful way to boost relevance, drive local engagement, and improve ROI by reaching audiences at the right place and time.
Common examples include sending promotions to smartphones when someone is near a store, targeting ads to people in a specific city or neighborhood, or customizing campaigns for specific regions.
More information: location targeting
