Location-based marketing is a strategy that uses a consumer’s geographic location to deliver personalized and relevant advertising messages. This approach leverages data from GPS, Wi-Fi, Bluetooth, or IP addresses to target users based on where they are—or where they’ve been. Common examples include sending promotions to smartphones when someone is near a store, targeting ads to people in a specific city or neighborhood, or customizing campaigns for specific regions. For advertisers, it’s a powerful way to boost relevance, drive local engagement, and improve ROI by reaching audiences at the right place and time.
More information: location targeting
