What is CTR?

CTR or Click Through Rate represents the ratio of the total number of clicks recorded for a campaign to the number of eligible display impressions. Since only banner ads can be clicked, only these impressions count towards the overall campaign CTR.

In audio, as most listeners are engaged in screen-less moments or other activities that do not favor interacting with a device (such us driving, jogging or even cooking) all while listening to audio content, CTR is not a definitive measure of a campaign performance.

For best CTR, we recommend following our display banner guidelines.

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