What's a unique listener?

A unique listener represents a single user that can hear your ad once or multiple times. The total number of unique listeners for a campaign gives your campaign reach.

The total number of times a unique listeners hears you ad depends on several factors such as:

  • campaign budget
  • target audience
  • campaign duration

You can balance these 3 carefully to craft the perfect campaign to suit your goal. You can read more about sizing audiences accordingly on our blog.

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