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For local nonprofits to blue-chip brands alike, it’s more important than ever to take action and support social justice. But when you’re trying to spread the word about social issues or charitable efforts, it can be hard to break through the media clutter. That’s where audio steps in. Digital audio provides the megaphone your organization needs to connect with engaged audiences.
Defining Cause Marketing
What exactly is cause marketing? Allow us to explain. Cause marketing is an advertising campaign to raise awareness for an organization, social issue or service. Both non-profit organizations and businesses use cause marketing. When the Black Lives Matter movement gained strength in summer 2020, countless organizations and brands responded with media campaigns to show their support.
Cause marketing works locally too. A community hospital could launch an ad campaign to raise awareness for Covid-19 vaccinations, or a non-profit could advertise for volunteers or donations, and to promote events.
For brands, cause marketing can burnish a company’s reputation and drive action. Consumers will reward brands for doing good work. A recent study found that 87% of consumers said they would purchase a product because a brand championed an issue that they supported, and three-quarters said they want brands to advocate for social issues.
How Audio Can Help
Audio is intimate and engaging, and it helps raise awareness for any cause or campaign. According to Nielsen, adults stream an average of 4.5 hours of digital audio content daily, and they’re listening to everything from music to podcasts, sports, news, and comedy. Podcasting, in particular, is red-hot, with 80 million Americans – or 28% of U.S. adults – listening to podcasts weekly. That’s up 17% from 2020!
With digital audio advertising, marketers can connect to engaged listeners in a variety of locations. Digital audio users are streaming at home and in their cars, over smart speakers, and on smartphones. In fact, digital audio is the no. 1 activity on smartphones.
If you get your message to these listeners, they’re likely to take note and take action.
How AudioGO Can Help
At AudioGO, we help local and national non-profit organizations, and brands effectively advance their causes. We’ve teamed with public health organizations, census organizers, and brands, just to name a few.
Simply put, audio works. Brands and non-profits can reach their intended audience in granular detail. AudioGO’s platform can target customers, volunteers, and donors by geographic area down to the zip code.
We can also target by gender, age, gender, and genre of content. AudioGO ads run across the most popular digital audio services, including Pandora, SoundCloud, iHeartRadio, Stitcher, and Spanish-language audio, including Univision and Entravision.
Worried digital audio will be too difficult or expensive? AudioGO’s platform is easy-to-use and affordable. You can purchase an audio ad campaign starting at $250 and we charge a flat fee of $18 per CPM. If you need help creating an ad our team can help. Just submit a script and AudioGO will tap our network of writers and voice hosts to produce an ad within 24 hours. It’s that easy.
Digital audio can connect your cause with the most active audience. These consumers are engaged and passionate – just the people your organization needs to advance social justice, spur action and raise awareness for important issues.
For more information about our ad solutions for nonprofits, please visit: https://www.audiogo.com/customers/nonprofits
