40M - Monthly listeners

Vegetarians

Health-conscious, values-driven consumers who actively seek plant-based foods, sustainable products, and ethical brands. This growing, engaged audience makes deliberate purchasing decisions aligned with nutrition, environmental responsibility, and mindful living.

Plant-Based Food & Meat Alternative Brands

Vegetarians and flexitarians actively explore new plant-based proteins, dairy alternatives, and meat substitutes. Promote innovative products, seasonal flavors, and grocery availability through audio ads on Spotify and Pandora. Reach this audience during meal planning moments when food discovery intent is high.

Organic Grocery & Natural Food Retailers

Vegetarians prioritize clean ingredients and shop frequently at natural food stores and organic grocery retailers. Promote weekly specials, new product arrivals, and loyalty programs through audio advertising. Connect with health-driven shoppers on iHeartRadio and Pandora before and during grocery shopping trips.

Vegan Supplements & Plant-Based Nutrition

Plant-based consumers actively research protein, B12, iron, and omega supplements designed for vegetarian and vegan lifestyles. Promote clean-label nutrition products through audio ads. Reach this research-driven audience when they're listening and evaluating solutions to support a complete plant-based diet.

Eco-Friendly & Sustainable Lifestyle Brands

Vegetarians often extend their values to sustainable fashion, cruelty-free beauty, and eco-conscious home products. Promote certified sustainable and ethically sourced brands through audio advertising. Connect with consumers who make purchasing decisions based on environmental impact and personal values alignment.

Rapidly Growing Segment

Plant-based eating continues to grow across the US and Canada, with millions of consumers adopting vegetarian and flexitarian lifestyles. This expanding audience represents growing market opportunity for food, wellness, and sustainability brands looking to capture committed, repeat customers.

Values-Driven Brand Loyalty

Vegetarians choose brands aligned with their values around health, animal welfare, and sustainability. When a brand earns their trust, it generates lasting loyalty and word-of-mouth advocacy. Audio advertising that speaks to these values builds strong affinity with this passionate audience.

Above-Average Purchase Frequency

Plant-based consumers shop frequently and spend more per trip on specialty, organic, and health-focused products. AudioGO targets this audience across Spotify, Pandora, and iHeartRadio, reaching active buyers at the moments that matter most.