120M - Monthly listeners

Active Shoppers

Frequent shoppers who browse, compare, and purchase across online and in-store channels consistently. This deal-aware, trend-forward audience responds quickly to promotions, new arrivals, and loyalty programs across fashion, home, electronics, and everyday retail categories.

E-Commerce Retailers & Marketplaces

Frequent online shoppers browse and purchase across multiple platforms daily. Promote flash sales, seasonal events, and membership perks through audio ads on Spotify and iHeartRadio. Reach active buyers when they're commuting or doing tasks and are receptive to product discovery and deal awareness.

Fashion & Apparel Brands

Shopping-focused consumers refresh their wardrobes regularly and respond to new arrivals, style trends, and limited-time offers. Promote new collections, discount events, and style content through audio advertising. Connect with fashion-forward buyers on Pandora and Spotify during personal time when lifestyle aspirations are high.

Loyalty & Rewards Programs

Active shoppers are motivated by points, cashback, and exclusive member benefits across the brands they frequent. Promote rewards enrollment, bonus point events, and app downloads through audio ads. Reach this audience on iHeartRadio and Spotify to drive sign-ups and increase purchase frequency among existing customers.

Buy Now, Pay Later & Fintech Services

Frequent shoppers actively use flexible payment options to manage purchases across categories. Promote BNPL services, shopping credit lines, and cashback apps through audio advertising. Connect with deal-seeking, purchase-ready consumers on streaming platforms when their intent to shop is already high.

Purchase-Ready Mindset

Shopping-interested consumers are already in active buyer mode—browsing, comparing, and looking for their next purchase. Audio ads on Spotify, Pandora, and iHeartRadio reach them during the research and discovery phase, planting brand awareness that converts when they're ready to add to cart.

Responds to Promotions

Active shoppers are conditioned to act on deals, seasonal events, and limited-time offers. Audio advertising is particularly effective at driving urgency and immediate action for this audience. Time-sensitive calls-to-action in audio ads consistently outperform general brand messaging with purchase-motivated listeners.

Cross-Category Reach

Shopping-interest audiences span fashion, electronics, home goods, beauty, and grocery—making them valuable for nearly any consumer brand. AudioGO's 500+ targeting options let you layer shopping behavior signals with demographics and geography to reach the most relevant buyers in your specific product category.