175M - Monthly listeners

Home Improvement Enthusiasts

DIY homeowners, weekend renovators, and property investors who actively plan and execute home improvement projects. This hands-on, high-spending audience researches materials, tools, and services constantly, making major purchases across every stage of renovation and repair.

Home Improvement Retailers & Hardware Stores

DIY enthusiasts shop home improvement stores frequently for lumber, paint, fixtures, and tools across active projects. Promote seasonal sales, product launches, and project guides through audio ads on Spotify and Pandora. Reach homeowners mid-project when they're planning supply runs and searching for solutions.

Power Tool & Equipment Brands

Serious DIYers invest in drills, saws, sanders, and cordless tool systems to tackle home projects efficiently. Promote new tool releases, cordless platform expansions, and contractor-grade gear through audio advertising. Connect with project-minded homeowners when they're streaming music on the job site or in the garage.

Home Renovation Contractors & Services

Homeowners planning kitchens, bathrooms, additions, and roofing actively seek trusted contractors. Promote free estimates, project portfolios, and financing options through audio ads on iHeartRadio and Pandora. Reach homeowners researching their next renovation during commutes and evenings when planning decisions are being made.

Home Equity Loans & Renovation Financing

Major renovations require financing, and homeowners actively compare HELOC rates, personal loans, and contractor payment plans. Promote home equity loan products and renovation financing through audio advertising. Reach homeowners on Spotify and iHeartRadio when they're evaluating how to fund their next big project.

Explore advertising solutions for Home Services

Project-Driven Spending

Every home improvement project—a kitchen remodel, deck build, or bathroom refresh—generates multiple purchases across tools, materials, fixtures, and labor. This project lifecycle creates sustained spending windows where audio advertising reaches motivated buyers at each planning and execution stage.

Listens While Working

DIY homeowners stream music and podcasts throughout home projects—painting, building, and landscaping for hours at a time. Audio advertising on Spotify, Pandora, and iHeartRadio reaches them directly on the job site, in the garage, and during the hands-on moments most relevant to your product.

Homeowner Wealth Effect

Homeowners have significantly higher net worth and spending power than renters, and those actively improving their properties represent the most financially committed segment. AudioGO targets homeowners by geography, demographics, and behavior to reach buyers who are investing seriously in their properties.