149M - Monthly listeners

Blue-Collar Workers

Tradespeople, laborers, and skilled workers who consume audio content during commutes, job sites, and physical work hours. This segment actively purchases tools, vehicles, and services that support their demanding professional and family lives.

Power Tool & Hardware Retailers

Blue-collar workers are consistent buyers of professional-grade tools, safety gear, and work supplies. Promote new product lines, seasonal sales, and loyalty programs through audio ads. Reach this audience during commutes and job site listening when purchasing intent is highest.

Work Truck & Van Dealerships

Skilled tradespeople rely on capable vehicles for work and family life. Promote heavy-duty trucks, cargo vans, and work-vehicle financing through audio advertising on Spotify and SiriusXM. Target by geography and demographics to reach buyers near your dealerships.

Trade Schools & Certification Programs

Workers looking to advance their skills or change trades actively seek certification programs. Promote vocational training, apprenticeship opportunities, and online courses through audio ads. Reach ambitious blue-collar workers when they're commuting and considering their next career move.

Workers' Compensation & Trade Insurance

Independent contractors and tradespeople need affordable liability, tools, and workers' comp insurance. Promote accessible coverage options and fast quotes through audio advertising. Connect with self-employed workers and small trade businesses actively searching for cost-effective protection plans.

High Earning Potential

Skilled tradespeople—electricians, plumbers, HVAC technicians—earn median salaries above national averages. This segment has strong purchasing power and regularly invests in tools, vehicles, insurance, and home improvement products that support their career and lifestyle.

Audio-First Consumers

Blue-collar workers listen to music, talk radio, and podcasts throughout the workday on job sites, in vehicles, and during physically demanding tasks. Audio advertising on Pandora, iHeartRadio & Spotify reaches them consistently where screens simply can't.

Work & Family Buyers

Beyond professional purchases, blue-collar workers are primary household decision-makers for vehicles, home services, recreation, and financial products. AudioGo's 1000+ targeting options let you reach them based on occupation, location, and specific consumer behavior patterns.