163M - Monthly listeners

Home & Garden Enthusiasts

Homeowners and renters who invest time, creativity, and significant budgets into decorating, landscaping, and improving their living spaces. This design-conscious audience actively researches products, follows home trends, and makes frequent purchases across furniture, decor, plants, and outdoor living.

Home Decor & Furniture Retailers

Home enthusiasts shop regularly for furniture, lighting, rugs, and accent pieces to refresh their spaces. Promote seasonal collections, room inspiration, and sale events through audio ads on Spotify and Pandora. Reach this audience during morning routines and evenings when home planning is top of mind.

Garden Centers & Outdoor Plant Nurseries

Gardening enthusiasts plan seasonal plantings, landscaping projects, and vegetable gardens throughout the year. Promote spring arrivals, plant care products, and nursery events through audio advertising. Connect with gardeners on iHeartRadio and Pandora during peak planting seasons when purchase intent is highest.

Smart Home & Home Automation Brands

Homeowners actively upgrade their spaces with smart lighting, thermostats, security systems, and voice-controlled devices. Promote smart home products and installation services through audio ads on Spotify and iHeartRadio. Reach tech-curious homeowners who are researching upgrades to improve comfort and efficiency.

Lawn Care & Landscaping Services

Homeowners who care about curb appeal invest in professional lawn care, irrigation, and seasonal landscaping services. Promote service packages, free estimates, and maintenance plans through audio advertising. Reach outdoor enthusiasts before spring and summer seasons when yard improvement decisions are actively being made.

Explore advertising solutions for Home Services

Year-Round Purchase Cycle

Home and garden spending happens across every season—spring planting, summer outdoor living, fall décor updates, and holiday decorating. This consistent, cyclical purchasing behavior gives advertisers recurring opportunities to reach buyers when they're actively planning and spending on their homes.

High Average Transaction Value

Home purchases—furniture sets, landscaping projects, appliances, and smart devices—carry significant price tags. Home and garden enthusiasts are accustomed to making considered, high-value purchases. Audio advertising builds brand familiarity and trust that influences these larger, research-driven buying decisions.

Audio Fits Their Lifestyle

Home and garden fans listen to podcasts and streaming music while doing DIY projects, gardening, and decorating—making audio advertising a natural fit. Spotify, Pandora, and iHeartRadio reach them during hands-on tasks when they're relaxed, engaged, and absorbing content without visual distraction.